 Australia has developed a culture around utes, particularly in rural areas with events known as ute musters.It is common, particularly in rural areas, to customise utes in the "B&S style" with bullbars, spotlights, oversized mudflaps, exhaust pipe flaps and UHF aerials.Since 1998, the "Deni Ute Muster" has been held in the town of Deniliquin, which has become a major attraction for the area.