 She emphasized the importance of agencies like Integrated Child Development Services for implementing improvements in education, immunization and supplementary nutrition, to alleviate child mortality.On 24 January 2010 a photograph of former Pakistan Air Chief Marshal Tanvir Mahmood Ahmed in uniform appeared along with those of Prime Minister Manmohan Singh and Congress president Sonia Gandhi in a full-page newspaper advertisement (see External Links below) given by Ministry of Women and Child Development to mark the National Girl Child Day.Initially Mrs.Tirath refused to accept the error on behalf of her ministry, accused the media of hair-splitting, and stated, "[the] message is more important than the image.