 Established in 1932 as Yerid HaMizrach at the site of the Levant Fair, near the Tel Aviv Port, the fairgrounds moved to their present location at 101 Rokach Boulevard (near the Yarkon Park and Tel Aviv University) in 1959.The site is directly accessible from the Ayalon Highway, Tel Aviv’s main transportation artery, as well as from the Tel Aviv University railway station.Expo Tel Aviv hosts up to 2.5 million visitors and between 45 and 60 major events annually.