 Radio attendees include program directors, general managers, promotion managers, sales executives and air talent.It is the third-largest annual country music event held in Nashville (behind the Country Music Association Awards and the CMA’s Music Festival), and the largest event for country industry professionals held in the city.The city of Nashville and Davidson County declare it "Country Radio Week" in Nashville in recognition of country radio’s role in promoting Nashville tourism, and as the primary medium for the promotion of country music, which employs many Nashville residents.