 This was followed by his first regular television work which was with Pay-TV, a short-lived pay-as-you-view experiment set up by the boxing promoter Jarvis Astaire in 1965.For a time, they held the contract to broadcast from Kempton races.He joined ITV in 1969, and was regularly seen and heard on The ITV Seven and later Channel 4 Racing, where he was invariably referred to by John McCririck as "My Noble Lord".