 As such, the concepts of nation branding, region branding, and city branding (also known as urban branding), fall under the umbrella term of place branding.The practice is understood to have gained significance with the emergence of the post-industrial society among developing nations, in which places contend in an interdependent, increasingly-globalized economy.Thus, place branding invariably relates to the notion that places compete with other places for people, resources, and business, and, as result, many public administrations pursue such strategies.