 Marketed as an interior design magazine, and edited by Joseph Holtzman, "Nest" generally eschewed the conventionally beautiful luxury interiors showcased in other magazines, and instead featured photographs of nontraditional, exceptional, and unusual environments.Fred A. Bernstein, writing in "the New York Times", wrote that Joseph Holtzman "believed that an igloo, a prison cell or a child's attic room (adorned with Farrah Fawcett posters) could be as compelling as a room by a famous designer.