 More and more Australians are recognising their part in protecting our precious oceans by choosing their seafood responsibly.AMCS led and built the campaign, which eventually involved numerous groups, and secured the Reef through the declaration of the Marine Park in 1974 and later recognised it as a World Heritage Area in 1982.Working with conservation partners, AMCS secured the public support that led to full protection of 33.4% of the Reef in ‘green zones’ in 2004 and helped secure a profitable future for the Reef’s thriving ecotourism industry.