 In 2000 he founded Wippit, a legal P2P music subscription service and created online music stores for Associated Newspapers, Express Newspapers and EasyGroup.Wippit was the biggest UK-based MP3 online music and movies store and in terms of sales became the second biggest digital media service, after the UK branch of the iTunes Music Store.From 15 March 2007 Wippit produced "The All Day Breakfast Show", a podcast by award-winning radio presenter Danny Baker described in The Guardian newspaper as the 'Future of Radio' as well as Sports related podcasts including The Spurs Show, Stop!