 Stubbs has written, more seriously, for the now-defunct "Vox" magazine, for the "NME" (late 1990s and early 2000s), and as editor of "The Wire", "Uncut", "The Guardian", "The Times" and the football magazines "Goal" and "When Saturday Comes", where in the guise of the "Wing Commander", Stubbs covered their ill-fated World Cup campaign, followed by their failure to qualify for Euro 2008; the reports were sufficiently popular for Stubbs to augment them with further characters.He has also contributed to many of the themed special editions of "Uncut".He has written about musicians such as Jimi Hendrix and Eminem in the "Stories Behind Every Song" series.