 The custom of crowning holy images originated with the Order of Friars Minor Capuchin, who on their evangelising missions collected great quantities of jewellery associated with the practice of indulgences, which funded the golden crowns or accessories for images of the Virgin Mary mainly in Italy.A Capuchin friar, Jeronimo Paolucci di Calboldi di Forli (1552-1620), was a major advocate for this practice, and was known during his life as a self-proclaimed ""Apostle of the Blessed Lady.