 New GM/VP Chuck Lontine, with the help of Scott Shannon (then the program director of WPLJ in New York City), created "The New Sound of FM 97 WLAN".This sound was a hybrid radio format of Hot AC, Top 40 and some Classic Rock.By avoiding hip hop and softer music, Lontine created a "listener delta strategy" between the popular WROZ (The Rose), which was Soft Adult contemporary music and harder edged stations in the market playing Urban/Hip Hop and Album Rock.