 They had a brief legal tussle over the use of the telegraphic address 'Oxonian', but in general tolerated and even encouraged the firm, giving them special terms for OUP and Clarendon Press titles.‘An enterprising firm, certainly good at display,’ Humphrey Sumner Milford, Publisher to the University, commented to Sir Maurice Gwyer.OUP had taken legal advice and been told that the geographical identifier ‘Oxford’ carried no protection unless teamed with ‘University’ or ‘Press’; and if any two words of the name were used they could ‘jump in with both feet’, as Milford said, and prosecute for trademark violation.