"Cuéntame" coincided with the 10 year celebration of Lucero's career, and also was the album designed to show her mature stage.Although Melody, the record label, refused to change the diminutive Lucerito to Lucero, for marketing reasons, "Cuéntame" is the last album that carried the diminutive, closing "infant stage" of her career; Lucero's following release, "Con Mi Sentimiento" (1990) was the first album to achieve this.