 The Press had been able to stifle the activities of the University of Oxford, Tennessee, without too much trouble, but marmalade, sausages and shoes could all call themselves ‘Oxford’ with impunity.Milford encouraged Oxford Bookstores because he felt their ‘enterprise’ deserved it, and since they were not publishers their operations actually helped OUP, and the confusion over who owned the Oxford Bookstores may have acted in OUP's advantage.The Oxford Bookstore was a landmark in Calcutta during the days of the Raj, along with Whiteaway Laidlaw's famous departmental store.