 Paramount changed the poster to a large close-up of Samberg's face instead.Prior to the film's release, the Lonely Island promoted the film with interstitials during Comedy Central movie marathons.In the promos, the trio attempt to convince viewers that "Hot Rod" is the story of a sex offender ("He does stunts to raise money to sex-offend") and spoof the quality of films run during daytime marathons ("Stay tuned for "Teen Wolf Too"!