 At Double Or Nothing on May 23, Cody defeated Archer to become the inaugural TNT Champion; Mike Tyson afterwards presented Cody with the title belt.He made his first defense of the championship on the June 4 episode of "Dynamite", defeating Jungle Boy.In July 2009, Rhodes became one of the faces of the Gillette "Be a Superstar" advertising campaign, along with Chris Jericho and John Cena.