 A typical pressbook contained images of the various advertising "accessories" available to promote a movie, including images of the available film posters, lobby cards, and 8 x 10 film stills.They also contained the various newspaper advertisements exhibitor could employ in local newspaper advertising as well as short, feature pieces that could be planted in local newspapers, usually without cost.During Hollywood's Golden Age, pressbooks also contained various ideas for so-called exploitation campaigns, including souvenir-style give-aways, tie-ins and contests, as well as live promotional stunts.