 The play street project was a joint effort by several organizations, including the Friends of Travers Park, JH Green Alliance, and the Western Jackson Heights Alliance.The intention was to seek the closing of the street in 2009 to coincide with the presence of Green Market.In 2010, after organizing a march to Queens Community Board 3 to request their support, the organizing groups were granted permission to close 78th Street to traffic for the entire months of July and August.