 "Be a Superstar" was a four-month-long interactive campaign, which featured the wrestlers in numerous videos promoting Gillette Fusion products.In August 2009, Rhodes appeared on "The Tonight Show with Conan O'Brien".Rhodes guest-starred on "Arrow" in the fifth-season episode "A Matter of Trust" playing Derek Sampson, a drug dealer turned metahuman with the inability to feel pain (Sampson's drug of choice was named Stardust in homage to Rhodes' WWE persona).