 Despite assumptions that the photograph was taken in November 2003, "Numb" had, by then, already been excluded from the track listing for PopArt, making this assumption somewhat doubtful.The music video for "Numb" was directed by Julian Gibbs, Julian House, and Chris Sayer, who, as reported by the band's official site, describe it as inspired by "Russian constructivist cinema".Gibbs had previously directed a 2005 BBC television adaptation of "The Snow Queen", which Sayer worked on as animation director.