 Jeeva had grown a full length beard for the character and cited the hardships during the shoots of the film, which he considered as his most painful experience and a "torturous affair".He revealed that he even had to undergo therapy to "come out of the character" as it was "too emotional".Ram denied that the film was his autobiography, clarifying that, unlike the protagonist in the film, he went on to work as a media consultant and that the film is a biography of a fictional character named Prabhakar.