 She was a core member of the team when the group transitioned to publisher status.A fan of the diversity and potential of comic storytelling, she used her time with the group to encourage new creators, and to help in establishing competitions and events to serve as a platform for nurturing new talent and breaking down barriers between creators.In 2005, Vieceli and Sweatdrop Studios colleague Sonia Leong were approached by the organisers of the MCM London Comic Con to bring something new to the at the time small event.