 CHWK and CKGO later began simulcasting CKMA (with CKMA's on-air brand being shortened to simply Radio MAX as all three stations adopted it as a common brand) on September 8, 1997.In August 1999, Rogers Communications bought Fraser Valley Broadcasters and its stations.On December 31, 1999, at 5 p.m., CKSR/CFSR changed its call letters to CKVX-FM (eventually to become CKCL-FM on April 8, 2004).