 In the November 2008 issue of "Guitar World", Jourgensen explains that as he doesn't “have [his] heart into it,” he wouldn't perform it without Haynes.The front cover for the single was designed by Paul Elledge, who also did the artwork for "Psalm 69".In a 2013 interview Elledge said that Jourgensen and Barker, infatuated with a Chrysler Hemi engine, had favored idea of having "a super-industrial shot of an engine that was kind of like what you would see at a factory, not on an album cover."