 Wilhelmina hopes to manipulate her into signing a Power of Attorney, and she even tempts the alcoholic Claire with vodka on the condition Claire make Wilhelmina editor-in-chief.When Claire does not relent (Claire told her MODE "...will always be run by a Meade"), Wilhelmina resorts to seducing Bradford.She believes by doing this, it will convince Bradford that she can be the next Mrs. Meade, which would allow her to take over "MODE".