 The Gray Cab Company came to town as an independent business in 1932 and brought enough money to charge substantially less than the dominant cab companies, namely Van Dyke Taxi.Van Dyke temporarily lowered their prices to meet the new competition, but many of the smaller independent companies could not afford to lower their rates and began going out of business.While most companies saw the lowered rates as a death blow, Montana saw it as an opportunity to freeze out the competition and eliminate some rivals.