 While casting, Schorr searched for actors with a "typical" Israeli look, and wasn't afraid to cast unknown actors and "non-actors", hoping to create a "fuller" Israeli experience.A large part of the film's concept was connecting with Israeli and Tel Avivian culture, out of pride of it, and despite commercial considerations.The music and songs that accompany the film were chosen due to their iconic status in Israeli culture, each triggering emotions and thoughts deep in Israel's collective psyche.