 On November 8, Kurihara made her first appearance as A★YU★MI, a villainous version of her masked persona.On November 26, 2011, Kurihara defeated Marcela in the main event of an Ayumi Kurihara Produce event to win Mexican promotion Consejo Mundial de Lucha Libre's World Women's Championship.After successful title defenses against Cherry and Hailey Hatred, Kurihara lost the title back to Marcela on March 9, 2012, in Mexico City.