 While in prison, Tupac reached out to Suge Knight, boss of Death Row Records, based in Los Angeles.On August 3, at the 2nd Annual Source Awards ceremony, Suge's brief stage time went partly to support Tupac, but mainly to belittle Puffy for featuring himself on Bad Boy records.Once himself on stage, Puffy endorsed East–West unity, but rap's bicoastal rivalry soon dominated rap news.