 McQueen reportedly re badged the car with Ferrari emblems and dubbed the car his "Little Ferrari".In 1968, after a detailed market research among Italian youth, Siata launched the Siata Spring, a sports car based on parts from Fiat 850, with a front end styled by Enrico Fumia in 1966.The Siata Spring was produced until 1970, when Siata went bankrupt, but the assembly line was purchased by a newly formed company called ORSA (Officina Realizzazioni Sarde Automobili).