 His inability to get the firm listed on vFinance.com, a fledgling matchmaking Web site for venture capitalists and cash-hungry entrepreneurs, led him and Sokolow to purchase the website in 1998, merging it with Union Atlantic.Mahoney served as chairman and chief operating officer of vFinance, Inc., a financial services company which is located in Boca Raton.vFinance initially grew quickly after buying several other broker-dealer and financial services customers, and during his last year with the company reported revenues in excess of $38 million.