 Morrison was sponsored by K2 skis in 1992 and was fired by K2 Skis in 2016, during which time the company produced several models of skis bearing his namesake.Full Tilt Ski boots released him while he had a pro model bearing his name after many seasons of having such promeodels.Oakley released him while he had a pro model goggle and outwear bearing his name after many seasons of having said products.