 Reiner gained support from the American Cancer Society, American Heart Association, and the Lung Cancer Association, all three organizations wanting to reduce the usage of tobacco, to help put Proposition 10 on the California general election ballot in 1998.Rob Reiner recruited Michael Huffington to join him as co-chairman of the campaign.Others that were lined up in support for this proposition were director Steven Spielberg, U.S. Democratic Senator Barbara Boxer, Los Angeles Mayor Richard Riordan, the California Teachers Association, and the California Nurses Association.