 Some movie companies tried to make up for the lack of footage by passing off film of other liners as being of the "Titanic", or marketing the footage of "Titanic"s launch as showing her sinking.The proprietor of one cinema on New York's 34th Street was beaten up several times by angry customers who fell victim to one such scam.The "Dramatic Mirror" reported that "both eyes had been blacked and several teeth have been lost, and a blue-black bruise ... now covers almost the entire southern aspect of his face."