 On February 1, 2010 Bold Gold Media closed on its purchase of WLNP and began temporarily simulcasting the format of co-owned "The River", WWRR 104.9 FM.On February 19, 2010 WLNP changed calls to WTRW.On March 23, 2010 WTRW changed to a talk format, branded as "94.3 FM The Talker".