 In 1997, Endless Mountain Broadcasting put both stations up for sale, with both being purchased by Citadel License, Inc.Shortly after the purchase, the operations for both stations were moved to Wilkes-Barre from their original home at the WEMR transmitter site on Wilmar Drive on the outskirts of Tunkhannock.The call letters were changed from WEMR-FM in 2002 to WCWY, and then to WBZR two years later, to WGMF in 2006, and then to WGMF-FM in June 2009.