 Described by "The Guardian" as "the most extensive grass roots campaign", one poll put Wolmar in second place, with policies called Lifeblood for London, Putting a Roof over our Heads, Caring for the Capital's Well-Being and Hungry for Change.Wolmar jokingly encouraged newspapers to print an untrue rumour that he had been press officer for a Maoist slavery cult, saying, tongue-in-cheek, that it would be highly beneficial for his campaign financing.In June 2015, after cycling over 2,000 miles and speaking at over 100 events, Wolmar won six Constituency Labour Party nominations, and went through to the final shortlist of the London Labour Party mayoral selection process.