 During the Japanese occupation, Indonesia's Jamu Committee was formed in 1944.During the following decades, the popularity of jamu increased, although physicians had rather ambivalent opinions about it.Indonesia — home to highly diversified herbs products — expects domestic sales of herbal and traditional medicine, including food supplements and cosmetics, to expand by 15 percent by 2014 to Rp 15 trillion (US$1.23 billion) compared to 2013, due to its increasingly health-conscious middle-income bracket, according to the Indonesian Herbal and Traditional Medicine Association (Gabungan Pengusaha Jamu/GP Jamu).