 On November 11, 1928, under the provisions of a general reorganization resulting from the Federal Radio Commission's General Order 40, it was shifted to full time operation on 1310 kHz.WBRE remained at 1310 kHz until the North American Regional Broadcasting Agreement took effect in 1941, when most of the stations on its frequency, including WBRE, were moved to 1340 kHz.For many years WBRE was an NBC radio affiliate.