 The Mall is divided into three sections, known as Malls A, B, and C. Mall A, the southernmost, is officially named Veterans' Memorial Plaza, and Mall C was dedicated as Strawbridge Plaza in 2003.The Memorial Plaza, between Rockwell and St. Clair Avenues, is the site of the Fountain of Eternal Life, also known as the War Memorial Fountain.The Cleveland Convention Center was built underneath Malls B and C in 1964.