 Under the merger, DDB and Needham Harper joined forces to become DDB Needham – a move that presented a conflict since the former worked on Volkswagen's advertising business, while the latter worked on Honda's account.Gerry Rubin and Larry Postaer were heading up Needham Harper Worldwide's Los Angeles office, handling the Honda account.The news of Omnicom's plans to jettison Honda because of the account conflict caused the pair to develop a plan to break out the LA office into its own business so they could keep working with the automaker.