 Throughout most of the 1980s and 90s, WZZK was ranked no lower than #3 in the Birmingham Arbitron ratings, despite challenges from first WQUS, then from WBMH, later WIKX.Neither station made a significant impact; in fact, the parent company of WZZK bought WIKX in 1991 and changed its format.In 1985, the first of two AM stations that had the WZZK call letters made its debut.