 It has been suggested that they may have been created solely for this advertising purpose, the idea being that the initial campaign would create hype amongst the target market (young cosmopolitan and trendy city dwellers of both sexes) which could then be exploited in the second campaign.Apparently, the characters have had something of a cult following, with a set of five promotional editions changing hands for over £200 recently and celebrity fans including Radio 1's Chris Moyles and the Sugababes.Boris Hoppek is currently living in Barсelona, and Steph Bosch is living in Devon, Alberta the band of musicians who recorded songs for The C'mons project also come from this city.