 Individuals, some with backgrounds such as nursing or case management, and others who had experience helping loved ones or friend navigate the healthcare system, began establishing private practices to provide those services to client-patients.A new organization, The Alliance of Professional Health Advocates, was founded to support those new private advocates, plus those considering such a career, with legal, insurance, marketing and other business advice.The Visiting Nurse Associations of America (VNAA) is also a nonprofit association which is a health advocate for its nonprofit visiting nurse agencies and home health providers.