 New Frontier Media is also the exclusive distributor of Penthouse TV and Penthouse On Demand in the United States via a multimillion-dollar deal signed in December 2007 with Penthouse Media Group.Recently, the company started offering adult content for mobile phones.In 2010, Australia's Network Ten incorrectly advertised their website as ten.com rather than their correct URL, ten.com.au, during a cooking program, accidentally directing viewers to TEN's website instead.