 SAIC was unable to purchase the rights to the Rover brand name (which was bought by Ford instead) and created the Roewe marque as a replacement.It is preferred in most export markets outside China under the MG marque.The name "Roewe" originates from SAIC's failure to acquire the Rover brand name from BMW c. 2005 (it was instead sold to Ford in 2006, and the brand is currently owned by Tata Motors).