 The station was granted approval for a construction permit in November 1984, and made its debut as WEMR in 1986 with a country music format, as well as a live, local real-time airstaff.Off to a good start, Endless Mountain Broadcasting decided to petition the FCC for an FM license.Former sister station, WYMK (now WCIG and owned by Family Life Ministries), made is debut in July 1990, with the help of additional investors with the resources necessary to put the station on the air.