 310 Motoring sponsored the "Game's Big Game", a 2007 NCAA tournament pool, hosted on Facebook, where individuals competed to win a trip for two to the 2007 NCAA championship game.In 2002, 310 Racing was founded, and participated in the Indy Racing League IndyCar Series and 2002 Indianapolis 500 with driver George Mack.It was the first minority-owned IndyCar team.