 A week after TopShop owner Philip Green announced that supermodel Kate Moss had signed a deal to design clothes to be launched in 2007, Shepherdson resigned from Topshop, and was producing, unpaid, a fashion chain for Oxfam, aimed at "ethically conscious shoppers".She has hit out at "cheap, cheap" clothes that exploit workers in developing countries, possibly referring to Kate Moss's range.In January 2008 Shepherdson bought a 20 per cent share in Whistles and was appointed chief executive.