 At CBC, Friedman was a reporter for "Hockey Night in Canada"; the studio host for the final two seasons of the "CFL on CBC" and for some Toronto Raptors games; and participated in the CBC's Olympic Games coverage.Friedman began reporting on the CFL in 2006, after Brian Williams moved to CTV/TSN.In 2011, Friedman received the Best Sports Reporting Gemini Award for his efforts on Hockey Night in Canada's Heritage Classic.