 In 2006, the commercial success and growing profile of fashion bloggers were the two main themes in coverage of fashion blogs.In 2009, CNN wrote about a blogger, Rumi Neely of Fashion Toast, who went from a small website to the runway for a popular label.Fashion blogs first appeared in the blogosphere prior to 2002, and Kathryn Finney, founder of Budget Fashionista, was invited to New York Fashion Week as early as September 2003; a short time later, Fashiontribes.com was being seated fourth row at shows like Bill Blass.