 He was replaced by Ronnie Duncan after the 2004-05 NBA season as part of the team overhaul by the new owner, Dan Gilbert.In 1999, Shreve was hired as the internal public address announcer for the Cleveland Browns and replaced Jim Mueller as the full-time stadium announcer in 2000.Shreve was the public address announcer for the Cleveland Rockers of the WNBA for all of their seven seasons (1997-2003).