 In November 1996, two months before the completion of the Fox–New World merger and at a time when other network-owned stations around the United States began adopting similar network-driven branding, WAGA-TV shortened its branding to simply ""Fox 5 Atlanta"" per the network's branding guidelines (with its newscasts concurrently rebranding as "Fox 5 Eyewitness News", later shortened to "Fox 5 News" in February 1998).On December 14, 2017, The Walt Disney Company, owner of WSB-TV's affiliated network ABC, announced its intent to buy WAGA-TV's parent company, 21st Century Fox, for $52.4 billion; the sale excluded the Fox Television Stations unit (including WAGA-TV), the Fox network, Fox News, Fox Sports 1 and the MyNetworkTV programming service, which were transferred to a separate company, FOX Corporation.The station's digital signal is multiplexed