 At Linden Lab, he works on editorial and content strategy for multiple products including the Internet-based 3D digital world Second Life and the social VR platform Sansar.Atwood is an associate professor at the Edward R. Murrow College of Communication at Washington State University, where he teaches courses in digital content production, reporting and social media persuasion.In 2006, he was the recipient of a U.S. Speaker and Specialist Grant from the U.S. Department of State.