 Paris-based American fashion blogger Diane Pernet, founder of "A Shaded View on Fashion", has been called "the original style blogger" by "The New York Times", and has been a fashion blogger since 2005.In 2004, Bryan Grey-Yambao founded his namesake blog Bryanboy.He helped set the standards for designer “gifting” and disclosure of same in the fashion blogosphere, an arena where it is currently considered acceptable for a blogger to take international airfare, accommodation, designer goods and sometimes even celebrity-style appearance fees from the major brands they cover.