 While there, he developed online marketing campaigns for "Seventeen" magazine, "Tiger Beat" and The New TNN (later Spike TV) for Viacom.In late 2002, John McMullen, who met Hartley at the PlanetOut launch party in September 1996 in San Francisco, California, offered Hartley a dating/relationship show on a proposed gay talk channel on Sirius Satellite Radio.In March 2003, while searching for a producer for the show, McMullen hired former activist Romaine Patterson to serve as producer and co-host of the show.