 While he was still working for the Lintas, as a copywriter, Shobha De his cousin invited him to write for her magazine, 'Celebrity', soon after started shooting photographs for his articles, this got him attention and soon acclaim as a glamour photographer, and before long he started working for other magazines as well, including The Illustrated Weekly of India, and film magazines like Stardust, Cineblitz and Filmfare.Apart from doing occasional television talk shows, he edited Marathi entertainment fortnightly, 'Chanderi' and composed a popular column, "Manas Chitra", in a leading Marathi news daily.His 1997 released coffee table book, titled "Faces", contained profiles of 45 film personalities beginning with Durga Khote, one of India's first ladies of the Indian screen and ending with Aishwarya Rai, the former Miss World and today Bollywood's leading actress.