 In March 1997, he created FantasyMan Island, an online dating area for PlanetOut, which ran until January 2005, and wrote a weekly relationship advice column there.From 1997-1999, he also worked directly for America Online, developing entertainment content for their Entertainment Asylum area.In December 2000, Hartley was introduced to Fred Seibert by former AOL co-worker Emil Rensing and joined Frederator in January 2001.