 In a study conducted through the Biz360 Community, it was found that over 53% of the New York City Fashion Week converge had come from online articles and fashion blogs.While a vast portion of what was written in these blogs came from various mainstream fashion resource magazine and newspaper articles, such as Coutorture and New York Magazine, these fashion blogs provided a larger viewing and reading audience for the fashion week.In the past years, American Express has become increasingly involved in New York City Fashion Week, and in 2010 American Express sponsored Evolving Influence, the first international bloggers conference in New York City.