 Entrepreneur William Stadtlander bought the brand and the Pennsylvania manufacturing plant on October 31, 2001, under the newly formed Homestat Farm, Ltd. of Dublin, Ohio, which as of 2006 manufactures Wheatena and fellow vintage cereals Maypo and Maltex.In mid-2006, the state of California sued Homestat under California Proposition 65 (1986), which requires labeling for food containing acrylamide, a potential carcinogen created when starch is baked, roasted, fried or toasted, while Federal Food and Drug Administration (FDA) regulations do not.In the early 1930s, Wheatena sponsored "Wheatenaville" on NBC's Pacific network.