 In early 2013, Prondzynski took a leading role in a high-profile local campaign by the university to prompt the regeneration of the Aberdeen city centre.He is a board member of Aberdeen City and Shire Economic Future (ACSEF), and of Aberdeen City Council's City Centre Regeneration Board.Prondzynski also commented on the value for money of university salaries; his RGU package was at the time over 250,000 pounds.