 In a scene of the movie "25th Hour", the character Montgomery "Monty" Brogan, played by Edward Norton, mentions Balducci's in his soliloquy in front of the mirror.In Larry Kramer's play "The Normal Heart", set in the 1980s, characters Ned and Felix eat Balducci's Gourmet Ice Cream, which they say cost $18 per pint.In a scene from the 2006 movie "Just My Luck", the character Ashley Albright, played by Lindsay Lohan, brings a bag of Balducci's pastries to work for her friends.