 He eventually became the head of his department.During his 15-year stint, he participated in the creation of milestone ad campaigns while pursuing his childhood passion for photography.His first encounter with fashion photography happened 1980, when he happen to shoot pictures of actress Shabana Azmi (a college mate), Tina Munim and Jackie Shroff, and his passion for portraiture photography was lit, eventually he left his advertising job in 1987, and took up commercial photography full-time, and soon started doing product campaigns, media assignments and fashion portfolios.