 A controversial emphasis on the use of the full name "Pittsburgh", at the expense of the university's abbreviated moniker "Pitt", along with new logos designed to invoke the heritage of the steel industry in the region, were instituted in an attempt to tie the school more closely to the image of the city.New shades of blue and gold were introduced and the athletic booster club was overhauled.Walt Harris, who had built a reputation as a quarterback guru with a background in the West Coast Offense, was brought in to replace Majors in 1997 and undertook the task of rebuilding a program that won only fifteen games in the previous five seasons.