"In the episode "Gone Quiet" of the TV show "The West Wing", Joshua Lyman's assistant Donna Moss, describing a run-in with some visiting senior citizens, mentions that one of them poured Wheatena on her keyboard.In a deleted scene from the episode "The Chinese Woman" of the TV show "Seinfeld", after hearing about his parents divorcing, George laments over a box of Wheatena, remarking how Estelle would make it for Frank every morning, but could never get it quite right, to which Jerry responds, "Wheatena's tough."