 The effort comes as a result of the growing popularity and influence of virtual reality worlds, where there are many real stories unfolding within the "metaverse" and its newly created 3D spaces.For example, real-world news organizations, such as CNN and Sky News, once held "in-world" virtual news bureaus that aimed to document and report on the virtual economy and activities within Second Life.In 2010, he worked with the McCormick Foundation again to create the Murrow Center 3D Newsroom.