 Hoyt, who had found a distinctive process of preparing wheat for cereal, sold his cereal in boxes, offering consumers a sanitary appeal.Hoyt advertised the cereal in newspapers as early as 1879 and sold the business six years later to Dr. Frank Fuller, a physician with an interest in nutrition, who had founded the Health Food Company.Fuller adapted Hoyt's method to his own process for preparing a wheat cereal, and moved manufacturing to Akron, Ohio, close to the wheat supply.