 On 17 April 1978, the National Bus Company transferred the operations of its subsidiary Red & White Services to Western Welsh and renamed the merged company National Welsh/Cymru Cenedlaethol (the latter an incorrect translation, which should be Cymraeg Cenedlaethol).The company's area of operations thus became South-East Wales and the Forest of Dean area of Gloucestershire.In 1987, National Welsh was sold to its management, which struggled to make a profit.