 Some of the Seix Barral-published novels include Mario Vargas Llosa's "The Time of the Hero" (1963) and his "Captain Pantoja and the Special Service" (1973), and Manuel Puig's "Betrayed by Rita Hayworth" (1971).A crucial figure "in the promotion of Latin American literature in Spain" (and elsewhere) was the "super-agent" Carmen Balcells, whom Vargas Llosa referred to as "The Big Mama of the Latin American novel.