 The flannel flower is generally a herbaceous shrub growing up to 50 cm (18 in) high, although rare specimens can be found to be 1.5 m (5 feet) high.The stem, branches and leaves of the plant are a pale grey in colour, covered in downy hair (rather like flannel in texture).The attractively lobed leaves are up to 10 cm (4 in) long and 7 cm (3 in) wide, with daisy-shaped flowerheads around 5 or occasionally 8 cm (2–3 in) in diameter.