 In 1995 Don Yendle met with the directors of Shaeffer Australia who had registered the name with a view to relaunching a cheap range of Chinese pens for the Australian market.A meeting was held in Hong Kong in early 1995 whereby Don Yendle purchased the rights to the CS tradename for Australia.Having formed Conway Stewart as a Limited Company in the UK the trademark was registered in Europe and Asia to ensure worldwide security for the brand.