 Dr. Nut had a distinct almond flavor, similar to Amaretto liquor, and bottles were characterized by their plain logo depicting a squirrel nibbling on a large nut.In the 1940s it was marketed at a competitive price, was known for its slogans, and for having a man in a running costume who ran with the Mardi Gras parades.The drink was made famous to a new generation in John Kennedy Toole's novel "A Confederacy of Dunces", in which it is a favorite drink of the main character Ignatius Reilly.