 Geller worked with the prominent firm of American industrial and graphic designer Raymond Loewy where his projects ranged widely—from the design of shopping centers and department stores across the United States, to the Windows on the World restaurant atop the World Trade Center and the logo of New York-based department store Lord & Taylor.After designing a beach house for Loewy's director of public relations, Geller was featured in "The New York Times" and began receiving notoriety for his own work.Between 1955 and 1974, Geller produced a series of modest but distinctive vacation homes, many published in popular magazines including "Life", "Sports Illustrated", and "Esquire".