 On July 1, 2016 at midnight, KURQ dropped the modern rock format without warning and flipped to regional Mexican music branded as "La M 107.3", simulcasting sister station KMLA in Oxnard, California.This move resulted from a new local management agreement between El Dorado Broadcasting, which was in the process of divesting its Central Coast stations, and KMLA owner Gold Coast Radio LLC.The New Rock website was replaced with a black screen, with the New Rock logo and the words "New Rock... out.