 The purpose of the platform is to support collaboration on artistic projects from across various creative industries, to be a hosting service upon which creators can showcase their work, and be an alternative tool to assist artists and creators, especially new ones, in their careers.Margaret Constance Williams was born in Bristol, on 15 April 1997, to Hilary Pitt (now Hilary Frances) a university course administrator (who gave up her job to support her daughter's acting career).Williams' parents separated when she was four months old; the youngest of four siblings, Williams was raised by her mother and stepfather in a three-bedroom council house in the village of Clutton, Somerset.