 The roll-out version of the search interface was widely criticized by reviewers in mainstream media.On December 23, 2006, Wales made a passing comment regarding the possibility of a wiki-based internet search.The result was extensive media coverage in multiple languages, in outlets like "The Guardian", the "Sydney Morning Herald", and online editions of "Forbes" and "Business Week" publishing the statement as an announcement, encouraging the company to re-brand and relaunch its previous search engine proposal under the temporary name of "Search Wikia".