 The temporary 'Typical American House' exhibit was demolished, and the developer hired William Safire as the company's marketing agent.All-State later hired Loewy and Geller to design Leisurama, homes marketed at Macy's and built on Long Island — leveraging the press coverage from the Russian exhibition.Geller became known for a number of homes in New England that he designed while moonlighting at Loewy/Snaith, with the encouragement of Loewy and Snaith.