 In 2002, she launched Ellahy Amen Records, a label based in Paris, France and Austin, Texas for avant-garde musicians.According to her website, Bela got the idea to start her own label after getting offers from other labels that she wasn't satisfied with; she didn't want to be on a male-run label.According to an interview on Persian radio, this decision came after Mike Patton emailed her urging her to pick the label that was the best permanent home for her music rather than a label that would be a quick fix.