 The company is based in Shoreditch, a district in the East End of London.In May 2019 Daisie raised £2 million ($2.5 million) in seed funding from Founders Fund, 8VC, Kleiner Perkins, and from the newer venture capital firm Shrug Capital, set up by AngelList's former head of marketing Niv Dror, who also separately invested.Eleven days after the public launch, in May 2019, the number of users reached one hundred thousand (with 70 per cent of the user base being female) most of whom were in London where the bulk of its marketing efforts have taken place in the startup's home city.