 Unethical behavior in this business transaction can become present when the non expert opinion of such influencers takes rule over that of experts.Consumers can be driven to purchase products endorsed by internet celebrities due to their extensive content and outreach which an expert such as a dermatologist, for example, does not have.A highly unethical conflict would arise as an influencer recommends the use of a product that they do not use or give their fraudulent opinion on, while receiving a monetary gain.