 Despite this conclusion, general awareness of the issue together with traditional stereotyping has led a number of game developers and designers to create non-violent video games specifically for female audiences.Advertisement placement and other marketing techniques have in the past targeted women as more receptive to non-violent video game genres such as life simulation games, strategy games, or puzzle video games.Although these genres often contain certain degrees of violence, they lack the emphasis on graphic violence characterized for instance by the first-person shooter genre.