 Murphy followed Blogstar with PayPerPost, launched in 2006, which paid influential posters at the larger forum and social media sides for each post about a corporate product, with payment rates based on the influencer status of the individual.PayPerPost, while popular and creating several other similar programs from other companies, received a great deal of criticism as these influencers were not required to disclose their involvement with PayPerPost as traditional journalism would have, and made the public aware that there was a drive by corporate interests to influence what some people were posting to these sites.Despite concerns, influencing marketing networks continued to grow through the rest of the 2000s and into the 2010s.