 During the 2007 AFL season several AFL clubs began sending talent scouts to Ireland.In March 2008, it was revealed by the media that the AFL had considered a radical proposal to launch an Irish-dominated team in Sydney's western suburbs, which would perform before an international audience under the Celtic brand name.The "Sydney Celtics" plan was first put to AFL chief executive Andrew Demetriou in early 2007 by Gaelic Players Association executive Donal O'Neill.