 Other individuals who have researched micro-celebrities include Crystal Abidin, Anne Jerslev, Alice Marwick  and Tobias Raun.According to Raun, a micro-celebrity is "a form of identity linked almost exclusively to the Internet, characterizing a process by which people express, create and share their identities online".According to Senft and Marwick, micro-celebrities differ from more traditional forms of celebrities associated with Hollywood stars because a micro-celebrity's popularity is often directly linked to their audience, and the audience comes to expect a certain degree of authenticity and transparency.