 The objective of this campaign was to encourage individuals to make small gestures of change towards eliminating preconceived notions that cause Gender Stereotyping.Jaago Re partnered with leading Indian actor, Shah Rukh Khan and director, R. Balki, to create a public service announcement broadcast on television.In this infomercial, Shah Rukh pledged that he would places names of actresses in his movies, before his own - a trend that was yet unseen in conventional Bollywood cinema till date.