 In an article in the Philippine Daily Inquirer, writer Rita Asilo stated that the MMFF organizers' move of encouraging producers to make more movies by giving tax-based incentives even to poorly made films could be viewed as a bad example.She also states that moviegoers cannot be educated by equating noble intention or commercial viability with quality.If the trend continues, more moviegoers would insist that the stranglehold that MMFF has on play dates and theatrical distribution during the Christmas season should end.