 Platforms such as Instagram, Snapchat, VSCO, TikTok and YouTube are the most common social media outlets on which online influencers attempt to build a following.Fame can be attained through different avenues and media forms, including art, humor, modeling, and podcasts.Marketing experts have concluded that "[people no longer] need to be familiar with complex coding languages or other technicalities to build websites because virtually anyone can upload text, pictures, and video instantly to a site from a personal computer or phone.