 ‘'Jaago Re'’ chiefly addressed the positive side to a country that was under a lot of stress through a series of commercials and encouraged people to add a more promising perspective to how they view the country.Jaago Re encouraged citizens to talk about the positive stories surrounding India and share a message of positivity with the rest of India.Jaago Re continued on a platform of positivity to "Simplify", where though partnerships with Subject Matter Experts, it would attempt to offer deeper insights on important matters in newspaper headlines.