 The album has kept a steady presence in specialist sales charts, such as Amazon's alternative metal chart, and in a diverse selection of territories thanks mainly to consistent touring, word of mouth and support from the alternative press and webzines.They have also proven themselves to be very adept at crossing over to quite different music audiences whether it be the goths of the Wave-Gotik-Treffen or the classic rock fans of Hard Rock Hell or the indie pop fans when supporting Mindless Self Indulgence.Two singles were drawn from "The World Is Too Big for One Lifetime" - "Mercury" and "What a Heart is For".