 As on date, Shah Rukh has maintained this pledge with his new move, Chennai Express, carrying is name after that of the movies female lead, Deepika Padukone.In addition, JaagoRe launch a pledge drive in partnership with Breakthrough - an NGO credited for creating the Bell Bajao Campaign - driving individuals towards making pledges to eradicate gender stereotypes.Over 150,000 pledges have been created till date.