 The current Jaago Re campaign has centred on women's empowerment.The campaign aims to encourage women - who are 49% of the electorate - to vote as a block in the 2014 Indian General Election, increasing their ability to collectively demand attention and action from election candidates to make changes in their election manifestos towards more women's safety and welfare focussed measures.Tata Tea Jaago Re has partnered with the following NGOs or has supported their causes

The "JaagoRe" campaign has been well received both by media and by the audience.