 With the release of "Ego", promotion for the album was furthered over the Christmas period, as the group appeared on "GMTV", "Blue Peter", "" and the Christmas edition of "Top of the Pops", as well as a T4 special filmed at an exclusive concert held for competition winners at the London Forum, as part of the group's promotional tie in with the Impulse range of deodorants.Additionally, the album track "Lose Control" came to prominence when featured on the soundtrack to the film "", released by the group's record label Fascination.