 Originally named Canada Cooler, the California Cooler package was re-designed by Glenn Martinez and Assoc.The California Cooler eventually was also sold in a 2-liter bottle.The original California Cooler exploded on the beverage market after its founding in 1976, when Lodi High School friends, Michael Crete and R. Stuart Bewley, and their original partners (mostly friends and family) raised $140,000 to begin commercial production.