 The festival was advertised in Canada as the "First Annual Strawberry Cup Trophy Race".To avoid public and political scrutiny, the musical entertainment aspect of the event was downplayed in advertisements and the festival was not promoted heavily in Canada.When it was discovered that the primary focus of the event was not motorcycle racing but instead a rock music festival, the Attorney General of Ontario, Arthur Wishart, filed for an injunction to stop the festival from taking place citing health and public safety concerns.