 Sales people have ample knowledge of internal combustion cars while they do not have time to learn about a technology that represents a fraction of overall sales.As with any new technology, and in the particular case of advanced technology vehicles, retailers are central to ensuring that buyers, especially those switching to a new technology, have the information and support they need to gain the full benefits of adopting this new technology.A 2016 study indicated that 60% of Americans were not aware of electric cars.