 The following year, in 1981, J. C. Bradford, Sr. died leaving his son, J. C. Bradford, Jr., who had joined the firm in 1959, to assume the role of senior partner of the firm in 1982.By the end of the 1980s, the firm was growing again, opening seven new offices in five southern states.In 1989, The Bradford Money Fund, a short-term money market fund, was launched.