 CMLL promotes the event as the "Anniversary of Wrestling in Mexico" and not just the anniversary of the promotion, but that is more of a promotional statement than the truth.Several promoters had run wrestling shows in Mexico since the early 1920s, but Lutteroth was the first to run a large scale organized promotion and soon became the dominant promotion.The show often features high-profile "Lucha de Apuestas" matches where the competitors "bet" their mask or hair; the main event of at least 29 Anniversary shows has been an "Apuesta" match, including the last nine in a row.