"Ladies' Home Journal" was originally a single-page supplement to a general interest magazine, while "Better Homes and Gardens" began as a blending of woman's magazine and home design journal.Through the 1990s, in the face of declining readership and advertising revenue, the Seven Sisters attempted to differentiate themselves from each other and from the rest of the market, relying on either incremental tweaks to their formula or wholesale changes in the format of the magazine.