 The Michigan Thanksgiving Parade Foundation began in 1982 to manage, organize and raise funds for the parade.In 1990, The Parade Company was founded as a foundation division to oversee operations and marketing activities.In addition to the parade, The Parade Company assumed responsibility for organizing the annual Windsor-Detroit International Freedom Festival in 1989 and helped to plan Stanley Cup victory parades for the Detroit Red Wings in 1997, 1998, 2002 and 2008.