 In order to promote the single, Utada had included it on all her concert tours, such as her Bohemian Summer 2000, Budokan 2004 concert shows, Utada United, , and Wild Life.Additionally, the recording appeared on compilation albums conducted by the artist, and has made appearances on various commercials in Japan.Born and raised in New York City, Utada had her first solo experience in professional recording with Cubic C, a pseudonym used for her earlier English language work.