 MarketDial aims to differentiate itself from APT Mastercard by offering a platform that leverages machine learning and a more modern technology stack.Named one of the top 10 tech companies to watch in 2012 by "American Banker", APT's clients span a wide range of industries and include Abercrombie & Fitch, Wendy's, Starbucks, Subway, Kraft Foods, Royal Bank of Canada, and more than 40 of the Fortune 500.APT's Test and Learn for Sites software has been used for Wawa's tests on adding personnel, IHG's tests on capital upgrades and promotional offers, and Royal Bank of Canada's in-market tests on distribution operations strategies.