 Some notable alumni of this competition are Amanda Mitsuri and Yonatan Digo Permadi.The rapid growth of men's lifestyle business was the focus ini 2010's, providing a gap for the shining of new creative talents to reach for the fresh but not so new market.Embracing the new niche, Menswear Fashion Design Competition (LPM Menswear) was introduced in 2017 and is held annually ever since.