 "The Oregonian" wrote, "Chris Bucci has launched a one-man enterprise out of his love of Oregon -- stickers with green hearts".Launched in 2003 as a bumper sticker, and inspired by the famous I ♥ NY symbol, the sticker was originally rectangular in shape and the heart in the design was red.After experimenting with different sizes and colors, the sticker took its present form using a green heart, and it then achieved success.