 Described by "The Portland Upside" as "the Heart In Oregon sticker-turned-emblem that has popped up everywhere on auto bumpers, community news boards and skin", the newspaper noted that some people have had the emblem tattooed onto their bodies, and that over 250,000 of the stickers have been distributed.The Democratic Party of Oregon adopted the emblem for T-shirts and buttons used at the 2008 Democratic National Convention in Denver.The emblem "reflects our shared appreciation for Oregon's beauty, entrepreneurial spirit and environmental leadership", said Democratic Party spokesman Marc Siegal.