 Through the generosity of many Memphians who gave "One Hundred Dollar" subscriptions, and through the courtesy of the Memphis Park Commission, in October 1929 the Memphis Little Theatre moved into its second permanent home (the Pink Palace Playhouse) a 250-seat venue in the east wing of the Memphis Museum of Natural History and Industrial Arts (now known as the Pink Palace), the unfinished mansion of Piggly Wiggly founder, Clarence Saunders.The theatre operated in the shallow end of the swimming pool of the mansion, a suggestion from Mrs. Clarence (Carolyn) Saunders).In September 1970, the Commercial Appeal announced that the Little Theatre was embarking on a "mammoth drive to raise $1,291,000 for a new playhouse in Audubon Park."