 The prior year, Jackson had sold out the Louisiana Superdome while headlining the 2010 Essence Music Festival, breaking Beyoncé's attendance record at the venue.Jackson also caused the Festival's first waiting list, with additional seats sold and erected behind the stage.Entertainers such as Taylor Swift, Rachel Stevens, Siti Nurhaliza, Joe Jonas, Park Jung-Min, Alesha Dixon, Jordin Sparks, Cesar Purisima, and British boy band JLS were reported to attend the tour.