 Also making their regional debut at Kuwait's new Avenues Phase IV extension were Swedish fashion brand Monki, Blaze Pizza  and Cleo Mediterráneo Spontini, and new entertainment concept TekZone.Luxury Home Fragrance brand Dr. Vranjes made its first Middle East foray later that year.In January 2019, Alshaya opened its own brand Amiti Noura, a restaurant that offers traditional Kuwaiti cuisine at Kuwait's largest shopping mall, The Avenues followed by the opening of contemporary New York city-based fashion brand alice + olivia by Stacey Bendet, in April.