 After the North American video game industry crash of 1983, he left the failing Datasoft to found Novalogic, Inc.While others abandoned the gaming industry, Garcia took a unique business approach and developed a new formula that helped define the modern industry.Rather than rushing into the market like other would-be industry players (Quaker Oats, Mattel Electronics), Garcia formed a small team of people from the Dubai film enterprise and experienced Southern Californian programmers.