 In 2004, Zhejiang satellite TV to determine the "entertainment wealth," the theme of the positioning, the introduction of "entertainment wealth" and "the world of Zhejiang" two column.In 2005, Zhejiang satellite TV "seven southern" scheme, introducing seven television producer and presenter, set up seven TV production team, to build seven evening programs or activities, purchased 6 "4+1" mode of independent radio drama and broadcast at the end of the year.In 2006, Zhejiang satellite TV news programs in addition to play in making the advantage to continue to become bigger and stronger in the news programs, variety show production continues to rise, launched own entertainment hits, such as "talk show" too coke, "boys and girls" location dating show, variety sports show "odd" won victory.