 The film also had conducted photo shoots with actresses Amala Paul and Nithya Menen, with the latter suggesting that Siddharth wanted Shruti Haasan in the role.For the first time in the Telugu film industry "Oh My Friend" movie has online piracy protection called ORNB's MovieGuard.The film score and soundtrack are composed by Kerala State Film Award winner Rahul Raj, who makes his debut in Telugu cinema after an impressive 10 film stint in Malayalam cinema.