 Peugeot adopted the dormant Talbot brand for the former Chrysler and Simca models, but falling sales saw it decide to axe the Talbot brand on passenger cars in the mid 1980s, but retain the Ryton plant for production of its own models.Peugeot started building their 309 there in October 1985 (also building left hand drive models at the former Simca plant in Poissy, France), and, by the end of 1987, it was joined by the 405.Both the 309 and 405 had helped boost Peugeot's market share within the United Kingdom in the end of the 1980s, following the original increase spearheaded by the French built 205 from 1983.