 This work resulted in greater exposure leading to more work in the fashion industry, including modelling on runways, and appearing in print and film advertising.In 2006, Sugiono became a brand ambassador representing Close-Up toothpaste (2006 to present), Hewlett Packard (2008), and Gatsby hair products for men (2008), which is manufactured by the Mandom Corporation in Indonesia.In 2000, Sugiono left Indonesia for six years to study in Hamburg, Germany.