 In December 2012, Alshaya opened the Alshaya Retail Academy in Riyadh, Saudi Arabia, providing retail training and employment on graduation for young Saudi women.In February 2013 Alshaya opened up the 160th location of The Cheesecake Factory in The Avenues (Kuwait).In April 2014, Alshaya announced it would open two more Alshaya Retail Academies in Saudi Arabia, in Jeddah and Dammam.