 Contextual rationality is an alternative depiction of rationality.Psychology and behavioural economics notion of “bounded rationality”posit that rationality is limited or incomplete, as actors’ learning and decision-making processes are abbreviated by their cognitive biases.More than the delimiting of rationality due to incomplete information; cognitive psychology research by scholars such as Danny Kahneman and Amos Tversky, show that actors rely on cognitive shortcuts to learn and to make decisions, and these shortcuts help them to skirt the rational analytical process.