 With World War II underway, his distribution of "Latrine Gazette" to Army bases was so successful that he recycled the material into yet another publication, "HEADliners", aimed at Navy men.After Jones hired the former sales manager for Autopoint Pencil Company, the two made a deal with Otto Stoll of Chicago's Stoll Distribution Company (which handled "Captain Billy's Whiz Bang"), and they launched "Charley Jones' Laugh Book" in 1943 with an order of 20,000 copies to be distributed by Stoll.Initially published by Wichita's Jayhawk Press in Wichita, the publisher in 1944 was given as Joste Publishing Company in Wichita.