 when it is related to a center” (167-168).That center begins to take focus in Chapter 21, which aims to show that what Borgmann calls “deictic discourse” is the best way to “reopen the question of the good life” (169)—code for his project to reform technology—as differentiated from apodeictic and paradeictic discourse.Basically, deictic discourse has to do with passionately and enthusiastically speaking truth, with hopes to sway others towards it (175-178).