 Such cognitive heuristics make learning and decision making “easier.” Cognitive biases point actors toward studying and replicating models that are representative and available, and being “anchored” by models.The starting information—the anchor—exerts drag on actors' ability or desire to act in too different in a manner than they observe.Different than traditional accounts of rationality or bounded rationality, contextual rationality bridges the constructivist-rationalist divide by contending that actors are rational; they are computationally able to process information, they access large swathes of information and their system of preferences is consistent and stable.