 In 2017, several new brands made their Middle Eastern debut, including Bouchon Bakery; Charlotte Tilbury; NYX Cosmetics; 400 Gradi; and & Other Stories.The company also opened the Four Seasons Hotel Kuwait at Burj Alshaya in downtown Kuwait City.Burj Alshaya features the 22-story Four Seasons in the Eastern Tower and will house the new corporate headquarters of the company in the 43-story Western Tower.