 During the last week of November 2010, Chris O'Dell executive producer FremantleMedia met with the team led by Sebastián Raponi to start working on the preproduction of space, being the priority to December 2010 found the group of judges will have a role to evaluate and guide the participants themselves, so they need to understand music and the market, the four members of the jury will be revealed during the first weeks of January 2011.The team production of the show will define the three judges of the program during the week of January 3, 2011, also will be a promotional activity on January 5 in the city of Concepción, led by Julián Elfenbein, this is the Elfenbein first public appearance as one of the faces of Televisión Nacional de Chile, in this event is expected to be revealed the names of the judges, as well as promote what will be the first date of auditions in that city on January 12, 2011.Elfenbein made an appearance on the talk show "Animal Nocturno" on January 6, to promote the TV show.