 Chapter 10, “The Foreground of Technology,” seeks to present “the global effect of the paradigm” just described (48).Borgmann accomplishes this goal by focusing on more examples of the device paradigm in action, by exploring how advertising highlights the pattern, and by noting how people tend to now equate “real and simulated experiences” (55).He concludes that “we are more confident of our means”—our technological devices which allow us to acquire commodities easily—“than of our ends,” which have become diluted by the device paradigm, and which now include technology itself more than experiences, as it once was (56).