 In interviews with the news media, Ignatow has shown that she only uses writing and drawing implements that are easily available to children, such as crayons, markers, and colored pencils.Similar to many other fictional and satirical children's novels, "The Popularity Papers" is written in a journal or diary format, illustrating the events of the protagonists as they seek to resolve their quest of determining the causation of popularity.In this way, the author of such a novel is able to relate the content in a much more familiar and friendly setting to the children whom are targeted as the primary reading demographic.