 Chapter 22 turns deictic discourse towards nature, because “deictic discourse is empowered by a focal concern” and “nature in its pristine state is the focal power which is most clearly eloquent in its own right since it has, through definition as it were, escaped the rule of technology” (182).In other words, because “wilderness can be a challenge within the framework of technology and to the framework of technology” (185), it is perhaps the best exemplar of Borgmann's next big move—to argue for focal things and practices to reform technology.As he concludes the chapter