 Alshaya moved into the Leisure and Entertainment sector in June 2013 with the opening of KidZania Kuwait, at The Avenues (Kuwait).Sprinkles Cupcakes, Veranda and Muji also opened at The Avenues in the same year.Katsuya by Philippe Starck launched in Kuwait and the UAE, and in December 2013, six Alshaya restaurant brands were introduced to Saudi Arabia—The Cheesecake Factory, IHOP, Texas Roadhouse, Shake Shack, P. F. Chang's and PizzaExpress.