 The song caught the attention of several record companies and a bidding war ensued, with Paul eventually signing with XL Recordings later that year.By December 2010, the BBC had long-listed Paul for their Sound of 2011 poll, asserting his style as "a startlingly fresh vision of 21st century pop music".On 21 April 2011, XL Recordings officially released Paul's the reworked "BTSTU (Edit)" to acclaim, with the BBC's Zane Lowe commenting that "Jai (pronounced Jay) Paul is part Dilla / part D'Angelo but also full of individuality.