 Sparkle Hayter changed the named to Tart Noir and decided to create a website in lieu of doing events.When asked why they had decided on the name of Tart Noir for the genre, Hayter explained that slut was a "powerless word" and that "'tart' sounded like a lot more fun".After bringing other women into the webzine, including Jennifer Blue, Tony Fennelly, Max Adams and J.J. Buch, Hayter edited the launch issue, then moved on to other projects.