 English publication "Clash" noted Paul's distinctiveness early on, saying in 2011 "Hype is a fascinating commodity.Where some quickly melt down the attention for liquid purpose, promising talent Jai Paul removed all his music from MySpace and went to get his shit together".XL Recordings founder and owner Richard Russell accepts Paul's idiosyncratic style, saying "Jai is a wizard... the way he's going about things is, I think for many, baffling.