 The season kicked off on August 27, 2010, and culminated with Lingerie Bowl VIII on February 6, 2011.The LFL Eastern and Western Conference playoff games were played back-to-back on January 29, 2011, at Veterans Memorial Arena in Jacksonville, Florida.The 2011 Lingerie Bowl, played during halftime of Super Bowl XLV, was held at the Thomas & Mack Center in Las Vegas between the Eastern Conference champion Philadelphia Passion and the Western Conference champion Los Angeles Temptation.