 Birdman as well as the Young Money crew (excluding Drake, Nicki Minaj, Tyga, Gudda Gudda and Mack Maine) make cameo appearances in the video.The video made premieres on MTV on March 3, 2011 and on BET's "106 & Park" on March 4, 2011.The video (directed by Hype Williams) was inspired by the film "Inception", with Lil Wayne and the Young Money crew portraying several scenarios from the film and consists of numerous scenes which visualize many of the metaphors and similes Wayne says in the song.