 The release was preceded by a series of technological subversions, including a drone-captured video of a billboard, a website which sent fans faxes of the album artwork, and video that only played when Uber prices were surging in Los Angeles.The campaign was nominated for two Webby Awards.On May 9, 2016 it was reported a sex tape with Claire Evans and Jona Bechtolt was leaked and the romantically involved couple responded by admitting to making the tape then saying they are taking some control over distribution by selling it for $5 on their website.