 It was this project and the interest that it generated that rekindled her love for cinema and motivated her to invent the 'fashion film' genre.Rather than exploring the idea through actual film-making, she decided to make it an open celebration in which anyone who shared her interest could participate.This was the genesis of her first "You Wear it Well" fashion-film festival that she, with photographer Dino Dinco, curated at the Los Angeles CineSpace from the 1st of August 2006.This brainchild developed into a three-day "A Shaded View on Fashion Film" (ASVOFF) festival that was showcased for the first time in September 2008 at Paris' Jeu de Paume museum.