 During an interview with MTV News while on the set of the video, Hilson explained that in the video she does nine outfit changes because it will show "10 different eras", starting from 1920 and up until 2010, in which she portrays herself.She also said, "[The video is my] way of paying homage to groundbreaking women, strong women who were fearless and so bold and so confident that they made women feel that way ... And I hope to do the same.