 The label was founded in late 2010 with the first two artists signed, Governor and Hot Rod.The first official music that was released under the label was Hot Rod's first single called Dance With Me.It was believed that 50 Cent intended to sign more acts to the label in the upcoming year, including R&B singer Jovan Dais who was featured on the original version of his single "Baby By Me", Zimbabwean singer Gamu Nhengu, and singer Jeremih who he has recently worked on a couple of projects with.