 "Word Lens 1.0" was released on December 16, 2010, and received significant amount of attention soon after, including Wired, The Economist, CNN, The New York Times, Forbes, The Wall Street Journal, MIT Technology Review, and ~2.5 million views on YouTube in the first 6 days.Since the application held a No.1 position on the lists of "Top Free Apps" and "Top Grossing Apps" on iTunes for the few days following its release, it is currently described as "Top In App Purchases".