 Success in these endeavours led to the creation of one of the internet's first fashion blogs in 2005, "A Shaded View on Fashion" (ASVOF), an online fashion platform whose early success led The New York Times to anoint her "the original style blogger".Also prolific on other social media platforms, she influences thousands with her daily fashion news and updates.In September 2006, to promote the launch of his brand's menswear line, Mark Eley of Eley Kishimoto commissioned her to make a documentary around a "Gumball 3000" (or "Gumball Rally") road-trip between London and Monte Carlo.