 The home nation broadcaster was the BBC, which broadcast up to 5,000 hours of the competition and other material using over 27 channels including the red button, SKY, Freeview, Freesat and online.BBC paid £60 million for the rights of the broadcasting.NBCUniversal retained the rights in the United States, where they paid 32% higher than the 2008 edition broadcasting fee to International Olympic Committee (IOC), which is US$1.181 billion compared to 2008's US$894 million.