 In that year, a new edition was started in Ventura County, northwest of Los Angeles, and a weekly Spanish-language publication called "El Tiempo" was also being planned.Traditionalists were opposed to expanding the existing San Fernando Valley zoned pages into a semi-independent publication with its own focus and its own printing plant.That circumstance had been completed by 1989, when Jeffrey S. Hall, vice president of marketing for the "Times" was named to a new position of president of the San Fernando Valley edition, directing business operations there.