 While most penmanship schools at the time focused on training students for careers in ornamental writing, the Zanerian College emphasized the importance of an eclectic education by teaching psychology, physiology, and English composition.In 1895, the Zanerian College of Penmanship became known as the Zaner-Bloser Company, which continued to offer penmanship courses, and began publishing professional materials about handwriting and illustration and selling handwriting supplies.The Zaner & Bloser Company published "The Zaner Method of Arm Movement Writing" in 1904, making the simplified Zanerian writing style more readily accessible to children in elementary schools all over the United States.