 As each show is hosted by a person called a Cyber Jockey (CJ), Internet viewers from around the world will watch the CJs and communicate instantaneously with them via typed comments flashed on a monitor in a studio.Tru Vu Entertainment initially began business in Nashville, Tennessee during October 1998 as IM2K (Internet Music 2000).It was then described as a company that combined television, radio, and the Internet to create a medium that takes the music industry into the new millennium.