 The ad initially appeared to backfire, as Campbell's poll numbers showed his lead over Fiorina increasing after the ad was released.But either because, or perhaps in spite of the "Demon Sheep" ad, Fiorina soon pulled ahead and defeated Campbell in the Republican primary by a wide margin.For her campaign against Barbara Boxer, Davis created another memorable ad, depicting Boxer "as a bloated, power-hungry blimp floating over the Capitol and California."