 Telewest's internet service called Blueyonder, formerly branded as Cable Internet, ran on the cable internet architecture and offered speeds of 2 Mbit/s, 4 Mbit/s and 10 Mbit/s downstream.The broadband service was 'uncapped', meaning that its use was unlimited and no extra charges were payable related to the amount of data downloaded.On 21 November 2006, after the merger with NTL, "The Register" reported that Subscriber Traffic Management was being trialled in areas of northern England, and would be rolled out nationwide.