 While O'Higgins's campaign was ignored by RTÉ, de Valera appeared in RTÉ coverage of the Rising events regularly.To add further to de Valera's campaign, Haughey as Agriculture Minister arranged for milk price increases to be given to farmers on the eve of polling, as a way of reducing farmer disquiet after they had effectively become an opposition movement to the government.These tactics should have ensured an easy de Valera victory.