 A label used as a trademark or brand and not a company is called an imprint, a term used for the same concept in publishing.An imprint is sometimes marketed as being a "project", "unit", or "division" of a record label company, even though there is no legal business structure associated with the imprint.Music collectors often use the term "sublabel" to refer to either an imprint or a subordinate label company (such as those within a group).