 "West Coast swing" as a synonym for "Western swing" appears in a 1961 dance book, and was used in an advertisement by Skippy Blair in 1962. but wasn't incorporated into mainstream swing circles until the late 1960s.Blair credits Jim Bannister, editor of the "Herald American" newspaper in Downey, California, for suggesting the name West Coast Swing.In her 1994 book "Dance Terminology Notebook", Blair wrote she would "tell anyone who would listen, that Western really meant West Coast.