 Penniman's raspy shouting style gave the genre one of its most identifiable and influential vocal sounds and his fusion of boogie-woogie, New Orleans R&B and gospel music blazed its rhythmic trail.Penniman's innovative emotive vocalizations and uptempo rhythmic music also played a key role in the formation of other popular music genres, including soul and funk, respectively.He influenced numerous singers and musicians across musical genres from rock to hip hop; his music helped shape rhythm and blues for generations to come.