 Telewest has tried a number of marketing strategies over the years, with a solid corporate identity not coming out until the end of 2005, to coincide with a "three for £30" offer.Until 2007, the company used the mascot Ellie West to promote its services.In November 2004, when "The Incredibles" was released, Telewest promoted Blueyonder internet services with branding from the film, including television adverts starring characters from the film.