 A contemporary interpretation of the practice comes in the form of virtual red envelopes, implemented as part of mobile payment platforms.During the Chinese New Year holiday in 2014, the messaging app WeChat introduced the ability to distribute virtual red envelopes of money to contacts and groups via its WeChat Pay platform.The launch included an on-air promotion during the CCTV New Year's Gala — China's most-watched television special — where viewers could win red envelopes as prizes.