 Radiohead also cited similar motives with the end of their contract with EMI when their album "In Rainbows" was released as a "pay what you want" sales model as an online download, but they also returned to a label for a conventional release.Research shows that record labels still control most access to distribution.Computers and internet technology led to an increase in file sharing and direct-to-fan digital distribution, causing music sales to plummet in recent years.