 WBGB was divested by Clear Channel, along with sister stations WZNZ, WZAZ, and WJGR, in the fall of 1999 to Concord Media Group.From there, it came under the ownership of Jacor, who in turn sold the station to Caron Broadcasting (a division of Salem Communications) in 2003.Caron then flipped WBGB to Contemporary Christian, branding the station as 106.5 The Promise.