 Their record label Record Kicks describes them as ""a deep funk / jazz-dance outfit playing original material in the style of The Meters, JTQ and Charlie Hunter.The group is equally at home in a noisy nightclub or intimate jazz setting, and is most likely to bring the roof of either down with their heavy dancefloor grooves, big breaks and sophisticated jazz numbers""

In the original line-up, Pride was joined by Oscar Cassidy (drums), Ian 'dodge' Paterson (bass), Dave Wilde (sax and flute) and Alex Leathard (trombone).This first incarnation of the band can be heard on the debut release "It’s The Pimptones"(Jazz Girl Records).