 According to their Facebook fanpage, this was because, as a company, they disagreed with actor Michael Madsen's recent direct-to-DVD films and as he was to become a housemate they decided not to renew their contract with Channel 5.Therefore, this series was sponsored by Sheffield-based ISP Plusnet.Due to a large outcry from fans in the 2011 series for there being no live streaming, this series introduced a new show named "Big Brother