 The St Giles area was subsequently identified by the then Mayor of London, Ken Livingstone, as an area for regeneration in his London Plan for the strategic development of the city.Livingstone envisaged St Giles as the site for a cluster of towers alongside the existing Centre Point tower, but this was opposed by Camden council.Although the site is not itself in a conservation area, it is surrounded by conservation areas and the council required the developers to ensure that any new building was in keeping with the height of the surrounding buildings.