 On 6 October 2011 the full 8 minute video for AKA...What A Life!was released on the Noelgallaghervevo page.The video takes place straight after the events of The Death of You and Me where The Waitress, after entering the wagon, is greeted by a man known as The Dark (played by Russell Brand, who is a real-life friend of Gallagher) wearing a top hat sitting on a throne flanked with two flaming torches.