 Wanting to research the market, she gained luxury retail roles including Selfridges and Louis Vuitton in Oslo, Norway in 2006 and 2007.She gained widespread media attention in 2009 when she was the first woman invited to Saudi Arabia to run a 10-day master class on the Art of Selling Lingerie for 26 Saudi women.This was created to support the Reem Asaad lingerie KSA campaign started on Facebook in 2008 to enable women to work in lingerie stores.