 On July 6, 2006, Salem Communications entered into an agreement to sell WBGB to Cox Media Group for $7.7 million in cash.The last day the station broadcast as 106.5 The Promise was Monday, September 18, 2006.The format then moved to non-commercial religious broadcaster 88.1 WCRJ, which adopted The Promise name as well as a number of on-air staffers.