 His grandfather, Enrico, was named the 1st Count Marone by King Victor Emmanuel III of Italy on May 13, 1940, to mark his marriage to the Infanta Maria Cristina de Borbon y Battenberg.On July 8, 1989, Marone Cinzano married Princess Mafalda of Hesse-Cassel, a descendant of Queen Victoria, the couple have since separated.He lived in the Bacchus House in New York City, where he was known for his glamorous and extravagant lifestyle.