 In 2017, Marone Cinzano was invited as a speaker to a TED conference in Kings College, London to discuss health and well-being in the living space.Marone Cinzano’s maternal great grandfather, Giovanni Agnelli was the founder of FIAT Automobiles, while his great-grandfather founded the Cinzano vermouth distillery.His step-grandmother, Infanta Maria Cristina de Borbon y Battenberg was a member of the Spanish royal family and daughter of spanish King Alfonso the XIII and Victoria Eugenie of Battenberg.