 According to Chris Lee, Joint MD of 8linq, "The data produced can tell a label what consumers are buying in real time, providing instant feedback on what tracks and artists are popular – we can have a new track available to buy in the store within 24 hours of receiving clearances.It can put new artists in front of music fans, provide a platform for established artists’ new music and reinvigorate catalogue tracks.It's going to be exciting to see how powerful games can become for music on these platforms."