 The Maloof Skateboarding Assistance Foundation is a non profit organization also founded by Joe and Gavin Maloof.It was inspired when Jake Brown, a professional vert skaterboarder, took a 50-foot fall in the 2007 X Games and came out alive, with some relatively minor injuries, but for the most part unharmed.The mission of the foundation is to provide grants and financial benefit towards medical expenses for any skateboarder injured while skateboarding, to purchase policies that offer coverage above and beyond basic medical insurance for Maloof Money Cup invited skateboarders, and to build skate parks and give them to communities for local skateboarders to enjoy.