 In March 2008, Coppinger partnered with his friend, John Fitzgerald, to build and publish the website, www.parkwayboston.com, a local news website where parents could find information about local sports leagues and events for their children.Coppinger stopped working on the site once he announced his plans to run for office in order to prevent any concerns over conflict of interest.He defeated five opponents in a Democratic primary on September 14, 2010, garnering nearly 2,600 votes with the runner-up finishing with over 1,500 votes.