 The VQuad-HD algorithm was developed by Swissqual in 2008–2010.It was the best performing model in the HDTV competition to find the new standard that was organized by the independent and non-commercial Video Quality Expert Group (VQEG).VQEG then proposed the VQuad-HD model to ITU-T to form a video quality model standard – known as ITU-T J.341 – which was released in January 2011.