 On Valentine's Day 2012, a teaser trailer of 50 seconds featuring Samantha and Jiiva with an instrumental version of the song "Neethaane En Ponvasantham" playing in the background was released, claiming the film to be a Summer 2012 release.However, due to the lead actors' other commitments that shifted dates of filming, eventually release was rescheduled to 4th quarter of 2012.On 1 September 2012, the official theatrical trailer of the film was released.