 Alex Roshuk and Rick Feist, film students at Princeton University, started the program at Matrix, a large video studio on Eleventh Avenue and West 52nd Street.Feist began working there as a tape operator and suggested to the owners that they offer online editing to artists on the weekends and late at night at reduced rates on a standby basis (hence the name).Matrix had three large video studios with blue screen, three online video suites, a tape library and production office space.