 Although designed as street fashion, the Autumn/Winter 2011 collection took influence from the likes of Armani, Levi's and Gucci.These designs are used throughout the Star in the Hood range, on accessories, hoodies, jackets, T-shirts and hats.Star in the Hood has also collaborated with many other famous brands, such as Nike, G-Shock, and Apple Inc, and collaborated and worn by musicians and people such as Rihanna, Alexis Jordan, Emily Deyn (Sister of Agyness Deyn), Frankie Sandford, Tinie Tempah, Jodie Connor, and Maria Falbo (Female Professional skateboarder).