 The broadcast license is held by George S. Flinn, Jr.

WXJB broadcasts a news/talk radio format to the Nature Coast region of Florida., weekday programming on the station includes syndicated talk shows hosted by Glenn Beck, Rush Limbaugh, Dave Ramsey, and Todd Schnitt, plus "America Now with Andy Dean", "Coast to Coast AM" hosted by George Noory and "Wall Street Journal This Morning".Local weekday programming includes "The Nature Coast Morning News" with Mike Reeves.