 The company was founded in Saskatoon, Saskatchewan, by Sheldon Dingwall in 1987, and its headquarters are still located there.Dingwall is a privately held corporation, with Sheldon Dingwall serving as the Chief Executive Officer (CEO).Sheldon Dingwall played music from a young age, starting with piano at the age of 5, drums at the age of 10, and guitar at the age of 12.