 Besmehn also created innovative interactive products, designing the logic and content for such breakthrough dolls as Amazing Ally from Playmates, virtual pets like Tamagotchi and Nano, and the character-based robot, Brian the Brain.The interactive storytellers, Yano, Wittley and Bubba are among his credits.During the emergence of internet entertainment, Besmehn established a kid-centric community on America Online (Toy Network) and Apple's eWorld (ToyNet); the destination published "toytainment", so kids could get wind of the current new crop of shows and toys coming their way.