 From 10pm each night the station broadcast live from a different nightclub, using ISDN codec including Heaven (nightclub).The station was based above London's Hanover Grand nightclub, a grand nightspot which was later demolished to make way for a shopping centre just off London's Oxford Street.Originally broadcast over the internet, the station was one of the first to start broadcasting on British digital radio station a short time after the BBC launched its first digital station 

Purple Radio used the tagline "The Digital Soundtrack to Gay Life in London" and also "The World's Fastest Growing Radio Station".