 's lavish lifestyle, colorful personality and catchphrase went viral and became instant Web fodder, getting picked up by sites like "Gawker," "New York Times" and the "New York Sun".LXTV was acquired in January 2008 by Local Media After NBC Weather Plus was shut down in late 2008, WNBC launched a replacement programming of local information, news and livestyle as NBC New York Nonstop in March 2009 using LXTV programs.In late 2010 and early 2011, eight more NBC O&O stations adopted the Nonstop digital subchannel format including the three California as one network.