 Initial suggestions indicated that the film was also set to be titled "Nithya", after Samantha's character in the film, but this turned out to be untrue.The title was revealed through the first publicity posters to be "Neethaane En Ponvasantham", inspired by a song from the 1982 film "Ninaivellam Nithya".An official announcement was made by the producers of the film, RS Infotainment, that a photo shoot was planned in August and the film would also shoot portions across the United Kingdom.