 Sutcliffe conceded that it was not a bad show of its type but doubted it would appeal to many, summarizing it as "cocoa for the mind".Writing in "The Herald", Alan Morrison judged that "cliche is the stuff that Sugartown is made of" but that its feel good simplicity was of a piece with Sunday night TV and that "Sugartown is ready to wrap itself around viewers for the next two weeks like a snuggly blanket on the living-room sofa".In conclusion he stated that Sugartown "won’t (and needn’t) do a whole lot more than satisfy the sweet tooth of a Sunday-night audience."