 Since Ajith Kumar informed that he wouldn't attend any promotional events of his films, producer Dhayanidhi Azhagiri dropped the idea of a grand release function.The album was eventually released in a "soft launch"  at the Chennai station of Radio Mirchi during the breakfast show "Hello Chennai", with Venkat Prabhu, Yuvan Shankar Raja, Vaibhav, Mahat and Ashwin being present.All the tracks from the album were premiered on the channel and played repeatedly, with the event being simultaneously aired across Radio Mirchi's stations in Coimbatore and Madurai.