 In August 1977 the "King of Rock'n Roll", Elvis Presley, died of a heart attack and his song "Way Down", which was already in the charts at the time, quickly climbed to number one.Presley achieved four further posthumous number ones in the 2000s.In 2002 his song "A Little Less Conversation", a little-known former B-side, topped the charts after being remixed by Dutch dance music producer Junkie XL for a television advertisement for Nike, which broke Presley's long-standing tie with The Beatles for the most UK number ones.