 The sunglasses, belts, and the watches are made according to their demand, making these items the brands most exclusive products.In 2010, Star in the Hood became an international brand, and entered a partnership with JD Sports.Following the brand partnering with JD Sports and Kwasi Danquah's business deal with Roc Nation LLC in June 2010, Kwasi Danquah III and Sean "Jay-Z" Carter were in talks on how best to expand the brand further and establish itself as a dominant force.