 In 2000 Promundo, Instituto Papai and other partner organizations launched the White Ribbon Campaign in Brazil.Promundo also works together Instituto Noos and the State Government of Rio de Janeiro to start one of Brazil’s first batterer intervention programs, which eventually inspired the Brazilian Federal Government to implement such programs in other states.Because attitudes towards homophobia showed the least amount of attitude change in the study impact evaluation in Brazil, in 2005 Promundo, Ecos, Salud y Género, Papai and the other Program H partners, with support from the Brazilian National AIDS Programme, developed a cartoon video called "Afraid of What?"