 These contacts greatly profited BE-HA Quality Germany, making the 1920s the company's “golden years.”

The golden years at BE-HA Quality Germany came to a decisive end with the Great Depression and the start of World War II.The Great Depression was especially bad for the company because of the sharp decline in the purchasing of toys and other such goods.Bernhard Hermann overcame this in part by contracting with toy distributors in Switzerland, which had been less affected by the Great Depression than other Western countries, though sales continued to suffer.