 The rise of the Nazis and advent of World War II led to new restrictions on BE-HA Quality Germany's operations, though the company was able to increase its sales during the late 1930s, selling its products exclusively in foreign markets in accordance with new German law.In the 1930s, BE-HA Quality Germany began to alter the appearance of the bears, employing the so-called “Sonneberger Schnitt” (“Sonneberg cut”), which involved the separation and reattaching of teddy bear snouts to allow mixing and matching of snout and body fabrics.The company also began to give its teddy bears a more childlike appearance, giving the toys larger eyes and placing them closer to center of the face.