 After producing BBC Television programmes such as Russell Harty and Brass Tacks, he left the BBC to freelance as a TV Producer with Diverse Production and then Zenith Productions in 1987.In 1989 he founded Bell Television, a London-based television production company which made programmes for Sky Television and Channel 4.Bell diversified into radio, commercials, corporate films and new media, building its first website for The Barbican Centre in 1992.