 It should appeal more to the sense of fulfilment of having children".Such measures include promoting workplaces that encourage spending time with the family, and creating a "Romancing Singapore Campaign" that "[directly avoided being linked] to pro-children and pro-family initiatives," since "people get turned off" when the government appears to intervene in such intimate social affairs as marriage.However, this is still seen by some citizens as "trivialising" love and "emotional expression", which "should not be engineered".