 Its focus on corporate social responsibility from its initial stage has also received praise from non-governmental organizations such as National Kidney Foundation in Malaysia, SPCA Malaysia and AIESEC.Since its incorporation, the story of Worthy Book has attracted media coverage such as BFM 89.9, the Sun (Malaysia), the Malay Mail, Bernama TV, The Star (Malaysia) and others.Worthy Book was released by Han Jia and Ken Kho in September 2010.