 In 1999 Promundo, together with ECOS Comunicação em Sexualidade (São Paulo, Brazil), Instituto Papai (Recife, Brazil), and Salud y Género (Mexico), with support from the Pan American Health Organization (PAHO), the World Health Organization (WHO), International Planned Parenthood Federation/Western Hemisphere Region (IPPF/WHR), JohnSnowBrasil and Durex – SSL International developed the Program H (H for and , the words for Men).The material was born in part of extensive community-based research, including the study "Dying to be Men