 In 1999 Promundo in partnership with Ecos (São Paulo), Instituto Papai (Recife), Salud y Género (Mexico) and World Education (United States), with the support of the Oak Foundation, the MacArthur Foundation, the Nike Foundation and the Brazilian Secretariat for Women’s Policies developed Program M (M for and , the words for Women).Program M seeks to promote the health and empowerment of young women through critical reflections about gender, rights and health.It consists of educational workshops, community campaigns and innovative evaluation instruments for assessing the program’s impact on young women’s gender-related attitudes and perceived self-efficacy in interpersonal relationships.