 That same year, Santos' squad became the most valued in South America, being worth over €82m.The flamboyant, attacking style of play adopted by this team (in contrast to the physical-minded approach favoured by European, Uruguayan and Argentinian teams of the era) was a constant, world-wide exhibition that saw Santos travel in over 50 countries at every continent (except Antarctica).The club's focus on commercial and sporting success brought significant profits in an industry often characterised by chronic losses.