 It is an applied research institute that works to test, evaluate and advocate for policies and programs that transform masculinities.Founded in 1997, Promundo was born out of frustration with the prevailing discourses about gender equality and efforts to put those discourses into action, practice and policy.The institute has concentrated on developing evaluated interventions and advocacy strategies to achieve gender equality with a focus on engaging men and boys in changing inequitable and violent forms of masculinities.