 They believe his accomplishments in the sports, business and community sectors, and the fact that he has lived in Toronto most of his life, will help bridge the gaps more easily than an American.The UFC also went on to hire Noble Chummar, an attorney with Cassels, Brock and Blackwell, as legal representation for the UFC in Ontario.This lobbyist firm was hired by the UFC to also assist with educating members of the provincial government on the many reasons why the sport should be sanctioned and regulated.