 In December 2004, American Greetings Corporation purchased a major stake in the company, joining Mandalay in joint ownership.American Greetings thereafter licensed their characters (Care Bears and Strawberry Shortcake) in various filmed projects with Harchery, which will market their products via American Greetings' six hundred stores and 35,000 greeting card retail locations.The Hatchery produced two programs that aired on cable channel The Hub