 The company has also redesigned its teddy bears to give them a softer, more childlike appearance.BE-HA Quality Germany, later renamed Teddy-Hermann, was founded in 1912 in Sonneberg, Germany, by Bernhard Hermann, who had previously spent several years working with his father Johann in the family business of crafting children's violins and later toys.The “BE-HA” part of the company name derived from the pronunciation of Bernhard Hermann's initials.