 Though the game is an unlicensed work of Hasbro's "My Little Pony" franchise, the Mane6 team did not receive any cease and desist notices from the company until February 8, 2013.Like much of the rest of the Internet phenomenon surrounding "Friendship is Magic", Hasbro had been mostly tolerant; allowing episodes of the show along with parodies and mashups of the works to be redistributed freely across the Internet.This helped to create a participatory culture that has drawn a broader audience to the show, even going as far as to say they have no intentions of ever filing takedown notices as they see this as "Free Advertising and spreading".