 On the week of 21 August 2011, the song climbed to number 21 and on the week of its release (28 August 2011), the song peaked at number sixteen.It became her first single released in the UK not to reach the top ten and her first single to sell less than 300,000 copies, with sales of 166,000 in the UK.The music video directed by Emil Nava was released on 10 August 2011 and it features actress (Adrianna Bertola) playing a young Jessie J who overcomes school bullies, while Jessie J plays a teacher, caretaker and dinner lady.