 Taw9eel.com uses as more traditional e-commerce website sales model while Sheeel.com uses a deal-of-the-day sales model.Tawseel product lines include groceries, consumer electronics, kitchen items, tools, toys & games, baby products, special apparel, sporting goods, health-care items, books, beauty products, and groceries.The website marketing efforts is focused on driving traffic using social media outlets such as Twitter and Facebook.