 Redding was the first recipient of the award for "The Otis Redding Story" on Stax; following winners of the award include Aretha Franklin, Ike & Tina Turner, and Curtis Mayfield.In 1968, the National Association of Television and Radio Announcers (NATRA) created the Otis Redding Award in his honor.Readers of the British music newspaper "Melody Maker" voted Redding the top vocalist of 1967, superseding Elvis Presley, who had topped the list for the prior 10 years.