 As the protests expanded during August 2011, the demonstrations began to also focus on other related issues relating to the social order and power structure in Israel.The housing protests which sparked the first demonstrations began as a result of a Facebook protest group that initially led hundreds of people to establish tents in the Rothschild Boulevard in the center of Tel Aviv, an act which soon gained momentum, media attention and began a public discourse in Israel regarding the high cost of housing and living expenses.Soon afterwards, the protests spread to many other major cities in Israel as thousands of Israeli protesters began establishing tents in the middle of central streets in major cities as a means of protest.