 Each merchant brand is typically given a page of introductory description (price range, outlet addresses, editorial tips, “3 Must-Try” bestseller recommendations and so on) along with a page of 4 or 5 offer coupons.One of its key selling points to merchants is that unlike other print media, whose readers may only care to browse through the advertisements once, their readers see clients’ advertisements throughout the year in order to redeem the deals.Furthermore, their coupons are categorized according to malls for customers’ convenience.