 A survey published by the Housing and Construction Minister of Israel revealed that in 2010, 129 average monthly salaries were required for the purchase of an average priced apartment, an amount significantly higher than countries in the Western world.In April 2011, about three months before the cost of living protests began, Boaz Gaon, son of prominent Israeli businessman Benny Gaon, presented activists with a ten-point plan by Democratic pollster and political strategist Stan Greenberg to defeat the right-wing.It was recommended that not one organization should coordinate the struggle, rather to divide up the effort with as many initiatives in as many locations as possible.