 This attention often generates greater interest in on-the-field activities as well as off-the-field, with the popularity of the club and brand spanning five continents across the globe.Santos is one of Brazil's most economically powerful clubs.It is one of Brazil's richest football club in terms of revenue, with an annual turnover of US$45.1m (€31.5m), and one of the most valuable clubs, worth over $86.7m (€60.6m) in 2011.