 In 1957 he opened the first "Publicis Drugstore" on the ground level of Publicis' headquarters, 133 avenue des Champs Elysées, former location of the Astoria hotel.The "Drugstore" was a huge success and immediately became the rendez vous point of the cool parisian youth.During the 1970s, under the leadership of Marcel Bleustein-Blanchet and his successor, Maurice Lévy, Publicis became an international communications group and is now the third largest communications group in the world.