 McCartney was on an airplane taxiing at JFK International Airport, about to depart for the United Kingdom, when the attacks occurred, and he wanted to do something to uplift and benefit the first responders in New York, so he arranged this concert.The film chronicles McCartney's planning and backstage experiences with the other participants in the concert.The film premiered at the Toronto International Film Festival on September 9, 2011 along with a theatrical release on that day in Japan.