 The aim of the project was to raise awareness about the extinction crisis facing primates in the wild, and it is sponsored by the Bristol Zoo on the occasion of its 175th birthday and its long lasting effort to save primates in Cameroon, most notably at Ape Action Africa.The zoo has saved a number of gorillas and was then taking care of a group of six gorillas.After the street exhibition (between 6 July and 7 September 2011) the sculptures were sold at auction in Bristol on 29 September, raising £427,300, and the proceeds donated to charity.