 In 2009 he was cast as the antagonist in the Kwon Sang-woo starrer "Cinderella Man", a "Prince and the Pauper" tale set in the world of fashion merchandising, which drew lackluster ratings.Penned by renowned drama writer Kim Soo-hyun, the 2010 weekend family drama "Life Is Beautiful" became memorable and somewhat controversial for its depiction of a loving, functional relationship between two homosexual men, the first Korean show to do so in the primetime slot of a public network.The drama was a hit with average ratings of 20%, and Song earned praise for his portrayal of a gentle, kind doctor of internal medicine, who happens to be openly gay and in love with Lee Sang-woo's divorcee character.