 MangaGamer was originally envisioned as a company that would sell Japanese visual novels overseas by Hiroshi Takeuchi, also known under his alias Bamboo, president of Japanese eroge development company Overdrive.Due to the cost involved, he convinced several other Japanese eroge companies (Tarte, Nexton and Circus) to take part in a joint venture.Due to this setup, the initial lineup of titles consisted of titles produced by companies involved in MangaGamer's creation, with Navel soon joining with their first title, "Shuffle!