 He initially failed to sell civic leaders and the Calgary Industrial Exhibition on his plans, but with the assistance of local livestock agent H. C. McMullen, Weadick convinced businessmen Pat Burns, George Lane, A. J. McLean, and A. E. Cross to put up $100,000 to guarantee funding for the event.The Big Four, as they came to be known, viewed the project as a final celebration of their life as cattlemen.The city built a rodeo arena on the fairgrounds and over 100,000 people attended the six-day event in September 1912 to watch hundreds of cowboys from Western Canada, the United States, and Mexico compete for $20,000 in prizes.