 In spring 2011, he recorded two radio spots for the museum that were aired on Kansas City Royals Radio Network.Costner was named ceremonial Grand Marshal of the NASCAR Cup Series' Auto Club 500 which took place on February 25, 2007, at the California Speedway.In 2008, he worked with the NASCAR Media Group and CMT Films to help produce the NASCAR Documentary "The Ride of Their Lives" which would be released in 2009.