 A poll conducted in 2011 found that 40 percent of Calgarians who intended to attend the Stampede expected to spend $150–$400 over the course of the event, and 7 percent stated that they would spend more than that.Civic leaders have consistently noted the Stampede's impact on the city.Mayor Andrew Davison claimed in 1944 that the event "had done more to advertise Calgary than any single agency", an opinion that has been echoed by his successors.