 Two years later, Ariola, one of the most successful German record labels was launched, and virtually at the same time, the Sonopress record pressing plant was established.With the "Kommissionshaus Buch & Ton" (book and audio commissioning company), from which the "Vereinigte Verlagsauslieferung" (VVA) emerged, Bertelsmann laid the cornerstone for its service business.In 1964, Bertelsmann purchased the already broken-up UFA from the Deutsche Bank and built on its presence in cinema and television.