 With the profits from the sale of the novel, the Conway brothers later started the Black Diamond Publishing Company in 1905 and founded "Black Diamond Magazine" to disseminate news of the anthracite coal region.The brothers developed a way to print a roll of tickets, planning to market them to the new movie theaters being built in the area.To meet a request by the nearby Hazleton Baseball Club, they partnered with merchant Nicholas R. Ludes to make a big purchase of colored paper.