 But he observed that Sai Baba mission is a Hindu mission as active as Christian or Muslim missions.In a 2001 scholarly book Tulasi Srinivas, notes, "The Sathya Sai global civil religious movement incorporates Hindu and Muslim practices, Buddhist, Christian, and Zoroastrian influences, and "New Age"-style rituals and beliefs.’ And in the appendix of the book (p. 349) lists 10 scholarly authors/researchers in both Europe and America who all refer to it as a New Religious Movement (NRM).Sai Baba was known for his quote "Love All, Serve All.