 In the mid twentieth century, at the climax of the manufacturing boom in the Great Lakes region, New London welcomed an influx of new residents from the Appalachian South - primarily Eastern Kentucky - to work in fields and factories locally and in nearby metropolitan Cleveland.Today, the influence of these Southerners is most evident in the hospitality and kindness of New London's residents, and the close-knit community that has grown up in the midst of such diversity.As of the census of 2010, there were 2,461 people, 960 households, and 649 families living in the village.