 failed to reach the band's expectations; however, soon after its release, My Bloody Valentine were performing on the London gig circuit, alongside bands such as Eight Living Lags, Kill Ugly Pop and The Stingrays.Due to the band's slow progress, Shields contemplated relocating to New York City, where members of his family were living at the time.However, Creation Records co-founder Joe Foster had decided to establish his own record label, Kaleidoscope Sound and persuaded My Bloody Valentine to record and release an EP.