 Motown choreographer Cholly Atkins, along with Paul Williams, created the trademark precise and energetic, yet refined, dance steps used by the Temptations onstage.The most famous of these, the "Temptation Walk", or "Temptation Strut", was adapted from similar moves by the Flamingos and the Vibrations, from those two sources, Atkins and Williams crafted the resulting signature dance routine.Like other similar independent companies of the period, Motown was not a member of the Recording Industry of America, preferring to stay independent and handling their own widely varied distribution through thousands of "Mom & Pop" record stores and small radio stations.