 In 1934 Walmsley elected to sell-out and in order to buy the Swallow business (but not the company which was liquidated) Lyons formed S.S. Cars Limited, finding new capital by issuing shares to the public.Jaguar first appeared in September 1935 as a model name on an SS 2½-litre sports saloon.A matching open two seater sports model with a 3½-litre engine was named SS Jaguar 100.