 In 1986, Ginn bought New Alliance Records from Mike Watt, who had founded the label with D. Boon.Ginn and SST proceeded to reissue some of New Alliance's key releases—albums by Descendents, Hüsker Dü's "Land Speed Record", and all of The Minutemen's non-SST releases—on SST.He then converted New Alliance to a label based around unusual jazz, rock, and spoken word releases.