 Following Motown's decision to rechristen the Supremes as "Diana Ross & the Supremes", Ruffin felt entitled to the same treatment and demanded that his group be renamed as well, to "David Ruffin & the Temptations".Ruffin was also causing friction with Berry Gordy by demanding an accounting of the group's earnings; Motown partially acquiesced by allowing the Temptations to retain an outside accounting firm, but the firm did not have full access to the books from the Temptations' manager, International Talent Management, Inc. – a subsidiary of Motown.Some of this behavior was attributed to the fact that by this time Ruffin had begun using cocaine regularly, building further tension within the group and causing him to miss a number of group meetings, rehearsals, and concerts.