 He therefore accepted BMC's offer to merge with Jaguar to form British Motor (Holdings) Limited.At a press conference on 11 July 1965 at the Great Eastern Hotel in London, Lyons and BMC chairman George Harriman announced, "Jaguar Group of companies is to merge with The British Motor Corporation Ltd., as the first step towards the setting up of a joint holding company to be called British Motor (Holdings) Limited".In due course BMC changed its name to British Motor Holdings at the end of 1966.