 In 1974, after Whitfield was dismissed as the producer for the Temptations, the group altered its sound to accommodate a balance of both up-tempo dance material as well as ballads.The vocal arrangements began to again focus primarily on one lead singer per track, although some leads were still being shared periodically.In addition, the Temptations themselves, after fighting Motown and Berry Gordy for creative control, began to write and produce some of their own material.