 In 1996, he starred in a Nike commercial titled "Good vs Evil" in a gladiatorial game set in a Roman amphitheatre.Appearing alongside football players from around the world, including Ronaldo, Eric Cantona, Luís Figo, Patrick Kluivert and Jorge Campos, they defend "the beautiful game" against a team of demonic warriors, with Maldini stating, "Maybe they're friendly?