 Their signature ballad sound, reduced to filler material during much of the Whitfield period, was restored to the lush, full productions of the earlier hits produced by Smokey Robinson.After a brief diversion into disco in the late-1970s, the Temptations settled into a form of an adult contemporary-rooted type of R&B, a style in which they continue to record.Berry Gordy insisted that all his acts be equally appealing to both white as well as black audiences, and employed an extensive creative team to help tailor Motown talent for the crossover success he desired.