 In 2010 Fnbox bought a coupon site to offer daily deals to new and existing customers and launched an online advertising service to help businesses reach targeted audiences.Moving forward, Fnbox expects to leverage traffic and regional e-commerce know-how to attract Latin America's 355 million mobile phone users, 115 million registered social network users, and $30 billion of expected online shopping for 2013.Even though the cost of prepaid service can be 10 times that of traditional service, most users in Latin America use prepaid cell phones because it "attracts clients whose incomes are frequently too erratic to make a monthly payment".