 Keating later selected them, along with Fourtunate and What About Tonight, for the live finals—a series of ten weekly live shows in which contestants are progressively eliminated by public vote.During the official launch for "The X Factor" at the Museum for Contemporary Art in Sydney on 13 September 2012, Keating announced that the group would be called The Collective.He stated, "We put it up on the web and had a lot of different names and the fans themselves picked it."