 Throughout his career, Appleton has worked with Disney, Paramount and Viacom to create applications for content development.Appleton served as the chief technology officer of DreamFactory Software, a Campbell, California-based company he co-founded.DreamFactory builds software tools for the enterprise, originally targeting Salesforce.com users and currently developing a cloud service platform for enterprise companies to move their apps and data freely without any lock-in restrictions to any hosted cloud.