 At 20 years of age, he was art director of DM9 Advertising in Salvador, Bahia, working on the campaign of the former president of Brazil.Soon after, he moved to São Paulo and worked for some of the most prestigious international agencies in the city, starting at MPM Propaganda, creating major campaigns for Fiat Motors and the City of São Paulo.At 26 years old, he became creative director of FG Publicidade in São Paulo, where his work was selected for the short list (10 best in the world) at Cannes Lions International award with the campaign “Silent” for Consul Air Conditioners.