 Waves has attracted sponsorship associations from industrial giants like Coke Studio, LinkedIn, Cadbury, Britannia, TATA, ICICI Bank, Idea, Crompton Greaves, Reliance, Bharat Petroleum, Hero, Classmate, Redbull, Dell, LG, Reebok, AIRCEL, State Bank of India and Union Bank, T.I.M.E, Parle, Maruti Suzuki, ToneTag.Waves has associations with some of the top academics of the country for the variety of events.Some of them include Indian Idol Academy, True School of Music(TSM), National Centre for Performing Arts (NCPA), Indian Mime academy, Jogesh Mime Academy, Thespo, NALSAR Bangalore,Indian Institute of Photography, Terrence Lewis Academy, Saroj Khan Dance Academy, Shiamak Dawar International Dance Academy, Indian B-Boying Federation, Indian Institute of Art and Design, Style Fiesta, Chalta Hai Comedy, Old Delhi Films.