 While running a removal business called White Van Gentleman in his hometown, Elphinstone developed an idea that he claimed could help tackle problems such as the unregulated pricing of removals and the vast production of carbon dioxide due to inefficient logistics.An online marketplace was created which Elphinstone believed would optimise capacity and minimise unused haulage and delivery space.AnyVan, as a provider, matches a consumer’s delivery route with an existing transporter partner already traveling that way.