 On March 11, 2008, the company announced they had acquired the rights to produce and distribute a video game based on the NDR's mascots Lola & Virginia.In May 2008, Playlogic Entertainment and Virgin Play founded a UK joint venture called PlayV, PlayV would bring PC, console and handheld products from both companies to the UK market while also offering PR, marketing and sales solutions to additional partners looking to penetrate the UK retail market.In September 2008, Tim Chaney left Virgin Play and later setup his own gaming platform, called Zattikka in June 2009.