 An attack against social media users by Los Zetas was relatively new when the drug cartel murdered Macías.Just 12 days before Macías was murdered, two young social media users—a male and a female in their twenties—were found hanging under a bridge and disemboweled with a note nearby from Los Zetas warning against using the same website that Macías had also used.Since the media had been silenced by the drug cartels, people had begun to rely on information from social media and anonymous posts, and Los Zetas were suppressing that by killing on 13 September and then murdering the journalist Macías on 25 September.