 In 2006, while working as a campus safety host at Academy of Art University, Amoruso launched an eBay store based in San Francisco, selling old pieces of clothing.The store was named Nasty Gal Vintage, the name being inspired by Betty Davis "Nasty Gal clothing company — as red-hot as its founder's lipstick".The eBay store sold vintage fashion that Amoruso sourced from secondhand stores.MySpace was the primary form of communication for the store in its early days.