 The National Waste Strategy is a policy of the government, and in particular the Department for Environment, Food and Rural Affairs (Defra), intended to foster a move to sustainability in waste management within Great Britain.Since 1915, food waste has been identified as a considerable problem and has been the subject of ongoing media attention, intensifying with the launch of the "Love Food, Hate Waste" campaign in 2007.Food waste has been discussed in newspaper articles, news reports and television programmes, which have increased awareness of it as a public issue.