 In an interview for "Creators", Nilsson revealed the concept was created after long discussions with the band about genetic engineering in contemporary science as they share a mutual interest in the medical scene.Wyatt told "Digital Spy" that Nilsson's images "go together in a way that feels truthful" to the band's work.He said, "I think that's one of the strengths of his work because ... you can read into it in different ways."