 BOGO which was originally just a marketing acronym for 'Buy One Get One' has become a new acronym also for 'Buy One Give One'.Masami Sato, a founder of B1G1, was running a food production company in Australia when she and other entrepreneurs came up with the initial idea of B1G1 in a business program that was facilitated by Paul Dunn who eventually became the Chairman of B1G1.The team of B1G1 imagined a world where every business transaction made a difference through the simple concept, "'Buy one.