 It features 2 Chainz and is produced by Diplo.The song was released on 4 August 2013 in the United Kingdom, and peaked at number three in the UK Singles Chart making it his fourth most successful single to date.On 16 September, to promote his UK arena tour, the album track "Don't Sell Out" live at the O2 Arena was uploaded to O2's YouTube channel, before being made available to purchase via iTunes when you pre-ordered the album.