 When his landlord wanted to reclaim the room, from 1953 Barnor began to operate his Ever Young Studio.Its name derives from the subject of an English comprehension extract he had studied as a schoolboy, entitled "Iduna's Grove", about a Norse goddess giving out magic apples to grant eternal youthfulness; it was also an allusion to the expected practice of retouching sitters' faces to perfection — "Long before Photoshop existed you would use a pencil.I would retouch the pictures to make people look younger."