 In 2001, de Clerck used AdForum as a springboard for launching ACT Responsible, an association that aims to recognise excellence in cause-related advertising.Apart from its website, its main platform is an annual exhibition and awards ceremony at the Cannes Lions International Festival of Creativity.In June 2009, Kofi Annan, former Secretary General of the United Nations, President of the Global Humanitarian Forum, and David Jones, Global CEO of Havas Worldwide and co-founder of One Young World, joined a debate on climate change hosted by ACT Responsible and AdForum founder Hervé de Clerck at the 56th Cannes International Advertising Festival.