 For Fiat, Claudio also created the new worldwide logo.Hired by Bozell Worldwide in 1998, he created the campaign to launch in the Brazilian Market the new Dodge Dakota, and several other cars from Chrysler, Jeep and Dodge (The Chrysler Group) in the same year he was hired to work for the most awarded agency in South America and one of the leading in the world, W/BRASIL (now W/McCann).In 2000, after leaving W/BRASIL, he worked briefly for Neogama BBH (Bartle Bogle Hegarty).