 The original advertisement features iconic images of the cities of New York City and Istanbul, designed using news articles and headlines from the newspaper to show the two cities in the form of newspaper clippings.The motion poster of the film showed prominent places in Chennai and the entire city itself in the form of newspaper clippings and headlines, just like the advertisement campaign, without an acknowledgement to the makers of the original.Minjur Gopi Nayinar filed a case against Murugadoss, claiming that the plot of the film was copied from his novel "Mootha Kudi".