 In 1971, the new brand "Gianmaria Buccellati" was launched by one of Mario's sons, who started a separate business from his brothers, and in 2011 came to an agreement with his relatives for the brand "Buccellati", then "Buccellati Holding Italia", reshaping the company.In December 2016, China's Gansu Gangtai Holding Group bought a controlling 85% share in Buccellati.In September 2019, Compagnie Financière Richemont acquired 100% of Buccellati from Gangtai.