 Flou was a true pioneer in the 'culture of sleep' and rapidly became a leader in the world of furnishings, making an important contribution to enhancing the image of Italian design in the world.Between 1994 and 1998, Rosario Messina was President of the Gruppo Mobili Assarredo.From 1998, he was President of Assarredo, the trade association of Federlegno-Arredo that groups together the Italian furniture and furnishing industries.