 Rohrer noted in an interview his aversion to creating a "ridiculous caricature of some post-apocalyptic man’s world, where we’ll all just robbing each other," and instead called his game pre-apocalyptic in setting and style.In terms of aesthetics, Rohrer aimed for a "very clean, no frills, no fluff, no filler kind of design" that emphasized function in all of its objects.He has noted that some players have complained about not being able to decorate their houses non-functionally, but is unsympathetic, saying that the game is not "FarmVille".