 Pointing to Netflix's performance change, several news media pointed out that the battle began shifting from network neutrality frameworks to private peering deals, which had not been covered by the FCC Open Internet Order 2010.In January 2014, in response to the ruling, a petition campaign was launched on the White House's petition site, urging President Obama to direct the FCC to reclassify ISPs as "common carriers".It received more than 105,000 signatures.