 One reason is that there is little friction for new users who can use "one-click software" to mine.Another reason is that people are very involved in Vertcoin on social media.NBC News's Ben Popken noted in 2018 that Vertcoin has received significant attention on reddit and that its "soaring popularity over the last year" is owing to its being impervious to the specialized machines known as ASICs which are similarly being used to have heavy influence over Bitcoin.