 Today she holds a full professorship at the Copenhagen Business School, Department of Management, Society and Communication, CBS Sustainability Denmark.There she founded the Consumer and Behavioral Insights Group (CBIG) .In addition to her professorship at Copenhagen Business School (CBS) she also holds a permanent Guest Professorship at the Zeppelin University of Friedrichshafen as well as a Leibniz Professorship at the Leibniz Institute for Prevention Researchand Epidemiology - BIPS (Germany).