 One of the chief aims of the redesign was to demonstrate to the book and magazine industries the viability of printing on 100% recycled, environmentally friendly paper stock, becoming one of the first magazines in Canada to do so.The debut redesign issue (January 2006) featured contemporary artist and author Douglas Coupland on the cover, reflecting the more modern sensibility inside.The redesign was short-listed for an art direction prize at the Kenneth R. Wilson Awards.