 Tolkien's "Lord of the Rings" series.Owner Sherry Gottlieb offered the use of her name to colleagues in Berkeley, who then established The Other Change of Hobbit bookstore in 1974; that store continues to operate in the Bay Area.The Change of Hobbit bookstore hosted numerous events, including, famously, Harlan Ellison in its front window, writing a story in public view, over the course of a week.