 "Thug Cry" was serviced to mainstream urban radio in the United States on March 13, 2014 and then to rhythmic contemporary radio in the same country on April 1, 2014 as the third official single from his sixth studio album "Mastermind".On May 5, 2014, the music video was released for "Thug Cry".The video follows a prisoner, played by actor Wood Harris, as he steps out of jail after serving time.