 Sensing the enormous potential, Pranay moved back to India to start the country’s first homegrown online classifieds platform, Quikr.In 2008, when the platform was first launched, there was a level of mistrust as Indians were used to being able to touch and feel what they were buying or selling and Quikr allowed people to do just that, by positioning it as a handshake platform where buyers and sellers could meet, chat, bargain and strike deals.His deep understanding of consumer behaviour and market trends in India has made Quikr India’s leading cross-category classifieds platform.