 However, the economics of selling beer had also drastically changed especially in light of the fact that Fort Pitt was able to thrive on pre-prohibition saloon sales which were 60% of draft beer in bars.As a result of the introduction of steel cans into the market, a growing portion of Fort Pitt sales had increased.Fort Pitt played an increasingly larger role through point of sales signs in bars, supermarkets and liquor stores, outer billboards, newspapers, and eventually commercials on radio and television.