 Campbell acted as art director for both the print magazine and website for five years before shifting to focus exclusively on digital media.Throughout 2006 and 2007, he also worked as a photographer and journalist for the newly launched Torontoist website, the Toronto chapter of the Gothamist network of city blogs.Campbell was hired to serve as web creative director and publisher for "Toronto Life magazine" in 2008, and was tasked with overhauling the online brand after some early missteps.