 non patient-specific information) tends to happen on a somewhat ad-hoc, live, one-to-one basis, that is generally less well structured, less comprehensive, and thus less successful (whilst also being more expensive and less time efficient).However, in order to be efficient and effective, the quality of the film's content must be very high.A patient's understanding of conditions and treatments is important to their care and well-being, so it is useful for carefully crafted clips to be available 24/7.