 "Masthead" magazine, in an article on the index, noted how publications were traditionally ranked against one another by print circulation or readership, but these numbers can be less relevant to digital players.The index generated significant debate over the value of magazine brands investing in and amassing large social media followings.Throughout 2012, Campbell provided content strategy and design consulting for the re-launch of "SheDoesTheCity.com", a national online-only lifestyle magazine for women.