 God’s "aishvarya" includes his embodied life as the universe and his avatars descending into it.Govinda which term means the Indra of cows and the rescuer of earth that was taken to a secret place also refers to the late evening and Phalguna-masa (month) as does Madhava which refers to early morning and Magha-masa (month).Govinda is "aishvarya" and Madhava is "virya".