 The face measured 55’ in diameter and was given a spectacular view of the downtown across the Monongahela River.On July 1, 1938, Fort Pitt President Berardino flipped the switch to turn the lights on for the brand which continued to use the sign for several years before it was rented later by Carling, Ballantine and other companies.In 1960, the clock was purchased by Duquesne Brewing Company and installed on its new brew house where it currently remains today advertising AT&T.