 In this position, Franklin developed and supervised production of new commercial material, and honed his focus for urban and faith-based markets with films like the diversified remake of "Annie" and the sleeper hit "Heaven Is For Real".One of Franklin's first projects as Senior VP was adapting the New York Times Bestseller "Heaven is for Real" into a feature-length film.Reading the book in one sitting, Franklin was immediately engrossed by the material and the message; he helped develop the script and oversaw the entire project.