 Casting announcements began in September 2013, with Shiri Appleby first cast in the lead role of Rachel Goldberg, the young staffer working on the reality dating competition.Freddie Stroma was the next actor cast in the series, in the role of Adam Cromwell, the smart and wealthy bachelor on the dating series.Shortly after, Josh Kelly signed onto the series regular role of Jeremy, Rachel's ex-boyfriend who also works as a cameraman on the reality dating series.