 Sweetwater began selling more and more pro audio equipment, and eventually Sweetwater's retail business surpassed its recording studio business.By 2016, Sweetwater had become the largest online retailer of music instruments and equipment in the U.S. Surack remains President and CEO of Sweetwater Sound, Inc..

SweetCars In February 2010, Surack submitted a proposal to convert an abandoned building on Jefferson Boulevard in Fort Wayne into a luxury car dealership.The Fort Wayne Redevelopment Commission agreed to transfer the property to Surack in exchange for Surack's financial commitment to improve the property to open and operate the dealership.