 CEO and co-founder Matt Hogan founded Datacoup in 2012.Hogan’s inspiration for Datacoup sprouted from his interests in new technology, such as mobile and web applications, in addition to his hope of contributing to an efficient marketplace.Datacoup’s beta trial offered clients up to $8 a month in return for access to various online accounts, such as Facebook, LinkedIn, and Google+, in addition to debit and credit card transactions.