 The program is also available to other non-profit organizations and individuals to encourage women to participate in direct social action by providing condoms to their social circles.In 2014, the company was initially rejected by Chase Paymentech services "as processing sales for adult-oriented products is a prohibited vertical" and was told that it was a "reputational risk" to process payment for condoms.Gaines then started a petition to ask Chase to review and change its policy of classifying condoms as an "adult oriented product".