 In February 2019, Lovability was acquired by a women-led investor group led by sexual wellness pioneer and inventor of The WaterSlyde, Maureen Pollack, Co-owners Kamini Sharma and John Paul Basile are former sports and entertainment senior executives with global expertise in brand-building, marketing, fan engagement, partnerships and events.Together, the three are committed to championing Lovability's values of women-focused innovations and the use of body-safe materials— as well as introducing innovative new products and sustainable packaging, and expanding distribution to make Lovability's empowering, sex-positive products more accessible than ever before.The company has a multiple marketing and operational objectives that were laid out in a 2013 Forbes article.