 The company sells a variety of premium products, including male condoms approved by the U.S. Food and Drug Administration (FDA) that are packaged in small tins designed to blend in with cosmetics and other items a woman might carry in her purse.Lovability was founded in New York City in 2014 by the mother-daughter team of Pam and Tiffany Gaines.Tiffany, a 2012 NYU graduate with a degree in Social Entrepreneurship, was the company's initial president and CEO.