 She created online buzz in the weeks leading up to her single's release through social media, first released promotional images from the single's photo shoot all throughout March 2014.On April 10, 2014, Grande asked her fans to choose between two new possible images to be used for the single's artwork release.After the votes were tallied, she revealed the winning cover artwork through her Instagram account the next day with the hashtag #10daystilproblem, and revealed that Iggy Azalea would be assisting her on the track.