"In 1939, the segments were separated to create two programs, a musical show featuring Johnny Green on NBC and the drama-oriented "Philip Morris Playhouse" on CBS.A newspaper article published when the show resumed in 1948 summarized its format as it replaced a giveaway show, saying, "Instead of a carload full of prizes, the listeners will get big-name Hollywood and Broadway stars in a weekly series based mostly on original scripts of a crime-mystery nature with a strong psychological element."