 A second promotional poster was released on May 30, 2014, in an email to fans announcing the on sale times for certain tour dates.The poster features Beyoncé dressed in a white, short-cut wedding dress whilst sitting behind and hugging Jay-Z on a motorcycle.Following the tour's announcement, it was revealed that $1 from each ticket sold and a portion of certain VIP ticket proceeds would go to the Shawn Carter Foundation (named based on Jay-Z's birth name), which would help and support existing students of the foundation that represent diverse backgrounds, and face significant barriers to success such as teen pregnancy, homelessness, poverty, former incarceration, sexual and domestic abuse, and gang membership.