 To design its Boardwalk location, the company chose the firm of Hirons and Dennison, which was well-regarded for its prior works, mostly bank buildings, in the Neoclassical and Beaux-Arts styles.The firm often worked with a sculptor and with the Atlantic Terra Cotta Company to produce decorative terra cotta panels that they incorporated into their designs.It used these techniques for its design of the Boardwalk building too, though the "Spanish Revival" style was something of a departure for it.