"It's My Birthday" was released for digital download as a single in Australia and the United States on May 27 and May 29 respectively, marking will.i.am's first musical release since the album "#willpower" in 2013.The song was later serviced to US rhythmic contemporary radio stations on June 24, 2014, and released as a single in the United Kingdom on July 6, as previously announced by will.i.am.