 Best Before Records was launched in 2004 as part of a subsidy under the Channelfly and Mama Group corporate.In December 2009 Mama Group was acquired by HMV who had shown no interest in this part of the corporation therefore the label Best Before Records was taken over by label manager Anthony Shaw and became a fully independent label distributed by PIAS Entertainment Group in the UK and Europe.After separating from its parent company, it continued to develop a strong label identity and effectively launching several new artist careers including ‘Dananananaykroyd’, ‘Johnny Foreigner’, 'The Heights' and ‘The Morning After Girls’.