 Gaines credits inspiration for the company and its product as a result of a personal experience.She explained that she was purchasing tampons at a convenience store in front of a group of men and that the tampons were located high on a shelf behind the register, next to the condoms, and the clerk had to retrieve an "orange-picking" claw to get them.This led to the idea to change the perception of condoms as a male-oriented product and to destigmatize their purchase and carrying by women.