 Everyday Health wanted to move "Recipe Rehab" to broadcast television to allow cross-promotion between the two versions, and entered into a partnership with Litton Entertainment to produce the show as a television series.Upon its debut on October 6, 2012, the television version of the show initially aired on Litton's Weekend Adventure (a syndicated educational programming block produced by Litton for ABC's owned-and-operated stations and affiliates), replacing a self-titled series produced by Everyday Health on the block's now-defunct "Health and Wellness Hour" (consisting of health and culinary programs that filled the block's third hour during its first three seasons); this version expanded the program's format to 30 minutes.An executive for Everyday Health indicated that it was expected that "Recipe Rehab" would earn more revenue from product placements and similar arrangements than from advertising sales.