 Microsoft Studios' creative director Ken Lobb asserted that the game would only be called "Crackdown" instead of "Crackdown 3", stating that the game is set in the future of the first game but represents an alternate timeline from what "Crackdown 2" provided.The game was officially revealed as "Crackdown 3" during Microsoft's Gamescom 2015 press conference on 4 August 2015.The focus on cloud-powered real time destruction was first demonstrated there, and Jones stated that Microsoft's cloud computing technology provides twenty times more power than playing the game on a single Xbox One console.