 The Boardwalk restaurant and its design proved so popular that it was used as a model for subsequent Childs locations, especially for one built in 1927 on Atlantic City's boardwalk.Though Childs had long operated in urban environments in Manhattan and elsewhere, the public came to associate the Childs name with the seashore, due largely to the size and prominence of the Coney Island Boardwalk location.Childs furthered this association in the late 1920s and early 1930s by using a "nautical motif" for new buildings that were far from the seashore, such as one in Manhattan, and two in Woodside, Queens.