 partner Danny Flesher liked both recorded songs, but requested Jourgensen to record one more track, an instrumental titled “Primental”, for the single; Jourgensen states that “Primental” resembles some of music written for performances held by his then-girlfriend, Shannon Rose Riley.“I’m Falling / Cold Life” single was initially released in late 1981.The first pressing featured a gray and peach packaging portraying Chicagos Union Station, designed by Jim Nash and Brian Shanley; the later pressing featured the cover in a die-cut red and yellow motif, also designed by Nash and Shanley.