 Elevation exemplifies Barbara Fredrickson's (1998) broaden and build theory of positive emotions, which asserts that positive emotions expand an individual's scope of attention and cognition in the moment while also building resources for the future.Elevation makes an individual feel admiration for the altruist and also more motivated to help others.Elevation has the potential to spread by creating an upward helping spiral in which individuals view others doing good deeds and then feel an increased urge to help others.