 In 2012 and because of ventures into various sectors in the home and garden markets, Plumbworld rebranded to Online Home Retail but continued to trade as normal.2014 saw Plumbworld venture into the world of television for the first time with the 'We Love to Say No' advert developed by The Market Creative.The project encompassed a 30-second TV advert as well as a direct marketing campaign to help with the re-branding and new website for the company.