 Fans in Houston, Texas were requested to bring preservable goods to a selected location by Beyoncé as part of her "#BeyGood" campaign, in association with the Houston Food Bank, Miss-A-Meal, The Bread of Life and Majic 102.1, to help work towards eradicating the nearly 870,000 Houston families suffering from hunger.Fans who donated to the campaign resulted in a chance of winning some of the best tickets in the house for the On the Run Tour in Houston, at Minute Maid Park.The campaign "exceeded expectations", with 2,500 people donating over 10 tonnes of food.