 Around the same time he began working with Russell Simmons' Rush Artist Management creating logos, tour merchandising, billboards and advertising campaigns for rap artists including Beastie Boys, Run DMC, De La Soul and LL Cool J.In the late 80s Adams and his partner Steve Carr co-founded the Drawing Board, Def Jam Recording's in-house visual design firm overseeing the visual style of Def Jam’s artists as well as artists signed to MCA, Universal, Warner Bros., Bad Boy and BMG.The Drawing Board closed in 1999 and Adams began working on corporate advertising campaigns for companies such as Levi’s, Nike, HBO, Coca-Cola, Burton Snowboards, Moët & Chandon, Comedy Central, HBO, and Warner Bros.

Adams continued designing branding and logos, working with companies such as Revolver Films and Asylum Records, and music artists as diverse as Foo Fighters, Don Henley, and Mary J. Blige.