 The tour was stated to have a running theme throughout the performances of being "on the run" by the "Miami New Times", whether it is from "the media, their place in pop music, the haters, the bullshit and sometimes even each other".When explaining the concept of the tour and its accompanying videos in a telephone conversation to New York-based director Dikayal Rimmasch, Jay-Z stated "We're not trying to do this literally, it's not that we're Bonnie and Clyde.We're on the run from everything.