 The tour's name spins off from the 2013 song "Part II (On the Run)", included on Jay-Z's album "Magna Carta Holy Grail", on which Beyoncé features.An official poster for the tour was released along with the announcement of the venture, showing Beyoncé and Jay-Z embracing whilst dressed in black ski masks, following the criminal "on the lam" narrative found in the couples' 2002 first single together, "'03 Bonnie & Clyde" and "Part II (On the Run)".To promote the tour, a faux movie trailer video was premiered in May 2014 entitled "Run" (stylized as "RUN").