 After the research of a French study it was found that most people are driven by one of these six topics "Sécurité - Orgueil - Nouveauté - Confort - Argent - Sympathie" that could be translated to "Security - Pride - Novelty/Technology - Comfort - Money - Sympathy".This technique is used by sellers to find what motivation a buyer requires to make then buy the product.Another way of using SONCAS is to use every single point to cover all six topics to be sure to make the customer like the product.