 They officially launched Soldsie in May 2012 at a time when the viability of 
f-Commerce was still being questioned by the industry.The founders of Soldsie were able to show that Facebook commerce is a viable form of social commerce when it wasn’t just another tab on a retailer's Facebook page for users to click onto.Their social shopping platform allows businesses to monetize their social media pages through the use of comments, allowing brands to directly sell on Facebook and Instagram.