 As such, all of the tracks on "Sleepify" are just over thirty seconds in length, and consist solely of silence; a promotional video for the album jokingly labeled it as "the most silent album ever recorded".The band encouraged fans to stream the album on a loop overnight while they were sleeping (hence the name); with each stream costing US$0.007, "The Guardian" estimated that streaming the album for seven hours would accumulate $5.88 in royalty payments over 840 streams, and 100 people doing the same with one device each would accumulate $588 in payments.The band's founder, Jack Stratton, explained that the stunt was influenced by an interview with Ron Fair he had heard on the "Pensado's Place" podcast, where Fair discussed how the cover of "Lady Marmalade" he produced for the film "Moulin Rouge!"