 In 1934-35, Lefranc was a guest of Rene d'Harnoncourt on the "Art in America" radio programs speaking about American and European art.During that time Lefranc decided to fund, open and direct an art gallery for gifted Americans located on the fifth floor of Thirty-seven West Fifty-Seventh Street.The Guild served as the launch site for Arshile Gorky with his first New York one-man exhibition.