 In Australia, the company's products are certified organic by the National Association for Sustainable Agriculture Australia (NASAA), which is an independent certifying body authorised by the United States Department of Agriculture (USDA), and which also holds accreditation under the US National Organic Program (USNOP) and the Japanese Agricultural Standard (JAS).The principal competitive advantage and differentiator of the Bellamy's brand within its markets is their Australian-made and certified organic product guarantee.The company backs the authenticity of this statement by maintaining a rigorous focus on their supply chain and source of raw materials, as well as by maintaining independent Australian certification for each product.