 Customers included Joey Cabell, Gordon Clark, Mickey Dora, Philipi Pomar, Kemp Auberg, Bob Cooper, Bruce Brown and John Severson.Another Yater retail store opened in 1991 at 10 State Street in Santa Barbara and continues in business with Yater's son Lauren at the helm.Yater had a role in 1960s surf movies including "Big Wednesday" (1961) and "Walk On the Wet Side" (1963).