 Even then, major cities, including Guadalajara and Monterrey, were not in Canal Once's signal footprint.As a result, on March 31, 2010, a decree established the "Organismo Promotor de Medios Audiovisuales" (Promoting Organization for Broadcast Media, OPMA) to build and construct new digital-equipped transmitter facilities, with the goal of increasing national coverage of public television in Mexico.Indeed, when the first four OPMA transmitters were launched on July 12, 2010, national coverage for Canal Once (then known as Once TV México) jumped from 28 to 42%; it is now at 66%.