 From 1991 to 1993 he co-owned "Alebrije Estudio".In 1996, he moved to New York, New York City where he worked for Sony Music from September 1996 to January 2006.As an Art Director he created visual art campaigns for artists like Beyoncé, Ricky Martin, Billy Joel, Mariah Carey, Julio Iglesias, Marc Anthony and Destiny's Child.