 Although Upstox has a robust Call-and-Trade service, nearly 98.5% of trade orders are received through its web and mobile platforms.In 2016, the company launched the e-Aadhar account opening service, making the process of trading faster, entirely paperless, and efficient.In 2018, Upstox launched its mobile app that enabled traders to trade in the regional language, Hindi.The company stated that the launch of the mobile app in Hindi would enable more inclusive growth, particularly in India’s vast Hindi-speaking belt.