 By July 1997, Publicover's family-run company, JumpSport, had Hedstrom of Bedford, Pennsylvania, manufacturing their trampoline enclosures, but few sales were achieved during the winter holiday season.This was attributed to the enclosure costing slightly more than the trampoline together with the lack of retail distribution.After burning through most of their assets and remortgaging their home, they decided to make one final effort by attending the Sporting Goods Manufacturers Association Super Show in Atlanta and taking out a full-page ad in "Disney Magazine".