 On 12 February 2014 it was confirmed that Jagapathi Babu would play the role of Sundeep's elder brother in the film while Kalyani, Tanikella Bharani, Chalapathi Rao and Kasi Viswanath would play other crucial roles.In the end of May 2014, it was reported that Sundeep and Regina would share a sensuous kiss in the film.The reports were confirmed when the film's trailer featured a glimpse of a deep kiss between the leads.