 This move was to show that 960 Music is in the market to push through "old-school" acts whose relevance transcend the generational gap.Burna Boy also released his music video "Na So E Suppose Be" under the label.On 27 October 2014, 960 Music announced a partnership with Ultima Productions aligning the two companies’ interests in driving digital growth, breaking new music barriers, and creating new marketing opportunities for MTN's "Project Fame West Africa" Season 7 finalists.