 The Play Games service allows developers to incorporate the above features into their games without having to develop those features from scratch themselves.The Google Play Games service was introduced at the Google I/O 2013 Developer Conference, and the standalone Google Play Games mobile app was launched for Android on July 24, 2013.Andrew Webster of "The Verge" compared Google Play Games to Game Center, a similar gaming network for users of Apple Inc.'s own iOS operating system.