 In 2013, the baby food and formula category in Australia experienced 9% current value growth largely due to baby formula which experienced a 12% value increase.Bellamy's had approximately 3% share of the overall baby category in 2014, with approximately 10% of the baby formula market share and 12% of the baby cereals and snacks market share.As at 2014, Bellamy's has an estimated 95 per cent share of the organic segment of that market.