 It was later reported that Achu Rajamani would compose the music, Sriram would handle the cinematography, Marthand K Venkatesh would be the editor of the film, while Ramanjaneyulu would be the art director of the film.Sundeep Kishan and Regina Cassandra were a part of the principal cast even before the commencement of the project in its development stages marking the couple's second film after "Routine Love Story", which was released in 2011.The film was supposed to be Sundeep Kishan's first attempt at a pure love story, though he had done a few romantic comedies in the past.