 The partnership would initially focus on the A&R, promotion, marketing, distribution and monetization of the Season 7 winner.It would also provide winners the opportunity to gain real-world experience after the show.Mark Redguard, CEO of 960 Music Group, remarked that he was excited to work with one of the biggest talent producing shows in Nigeria and firmly believes that the partnership would be one of the most fruitful partnerships the Nigerian Music Industry had ever seen.