"Notable sources interviewed for the book included music industry veterans Berry Gordy, John Branca, Teddy Riley, Martin Bandier and Walter Yetnikoff; artists 50 Cent, Sheryl Crow, Pharrell Williams, Slash, Diddy and Jon Bon Jovi; and members of the Jackson family.The book was generally well-reviewed, with "USA Today" calling it "one of the hottest titles of the season" and the "Chicago Tribune" dubbing it "a fresh take on one of the most-discussed human beings of our era."