 The increasing demand for organic baby food and infant formula in the Chinese market has been "spurred by a series of food scares, the worst being the death of six children who had consumed baby formula laced with melamine".Bellamy's began exporting organic baby formula to China in 2008, prior to the 2008 Chinese milk scandal; with that market currently comprising 50 per cent of Bellamy's total business.The company has reported a growth rate of 70% per annum over the period 2008 to 2013, and revenue growth of 900% over those five years.