 Tornberg also pioneered corporate sponsorship of the team's preseason team training tours, having arranged relationships to bring the team to Brazil, Bermuda, Costa Rica, Mexico, Ecuador, the Azores and several domestic locations.With the League's launch in 1996, Tornberg's sales efforts established some of the highest ticket sales numbers in MLS history.He was the recipient of several league awards including the 2000 Salesperson of the Year and 2001 Top Group Sales Executive.