 The failure of "Men in Vogue" and similar British non-pornographic men's magazines like "Town" (formerly "About Town" and before that "Man About Town") which closed in 1968, and the British version of "Esquire" in the 1950s, has been blamed on the smaller size of the market in the United Kingdom compared to the United States and competition for advertising from commercial television and newspaper colour supplements.The first colour supplement in the United Kingdom was for "The Sunday Times", published in February 1962, and it was so successful that the paper gained a quarter of a million new readers.Soon, all the large Sunday newspapers had a similar section.