 In April 2012, Google decided to end the reseller program, stating that the program "has not gained the traction that we hoped it would" and that "it's clear that the reseller program has not met the needs of many readers or booksellers".The program was discontinued at the end of January 2013.As noted by "Publishers Weekly", the service "sought to bring independent retailers into the digital retailing", by giving local bookstores a fee from each title purchased by consumers, but local stores were required to do their own marketing and promotion, something that "many stores simply did not have the resources to do".