 In comparison, according to a 2014 survey, 28% had not visited a bar in the previous year, 2014; 32%, not a pub; 45%, not a nightclub.Survey conductors concluded that rising prices in restaurants and bars had been factors to declining attendance in those places.Calculations presented by a group of demographers from the Russian Presidential Academy of National Economy and Public Administration demonstrate that the crisis may have very serious demographic consequences (simultaneous growth of mortality and decline of fertility)

As of March 2015, officially, three million Russians more than the previous year live with less than ₽9,662 (US$169) monthly income, totalling to twenty-three million.