 Upon its release, "7/11" received mixed reviews by music critics, with some of them praising its club-ready and frenetic sound while others criticized its use of auto-tune.Its accompanying music video was premiered through YouTube on November 21, 2014.In it, Beyoncé dances at various locations; the video was filmed by the singer herself using a static camera, with some additional footage created with the aid of a selfie stick.