 The name "Yoogi's Closet" was chosen because Eugenia's nickname is Yoogi, and many of the store's initial goods came from her collection.The company's main value proposition is their guaranteed authenticity of each designer item, each of which is professionally examined.Yoogi's Closet annual revenue has increased 548% between 2009 and 2013 ($1.55 million to $10.05 million), and Yoogi's Closet has appeared in Puget Sound Business Journal's list of 100 Fastest-Growing Private Companies three years in a row (2012, 2013, and 2014).