 Seibel explained the experience as, 
Later the band had meeting with Anita Elberse and three of her students at Harvard Business School.The band learned that they need to build a diverse "brand ecosystem" and "diversify revenue streams" across several businesses to reduce financial risk in case something doesn't stick.The Harvard study also suggest that the band "partner with a broader community or network of global influencers to remain tapped into bleeding-edge cultural trends."