 Through this brand management business, the company manages brands such as Formula1, Coca-Cola and Crayola, as well as celebrities including David Beckham and Drew Barrymore.The history of Global Brands Group can be traced back to 2005 when Li & Fung Limited established a wholesale business focusing on private label and branded apparel in order to broaden its relationships with existing and new retailer customers.On 4 December 2013, in preparation for the spin-off from Li & Fung and Listing, Global Brands Group was incorporated in Bermuda.