 In 2005, he and Vinit Bharara founded 1800DIAPERS, which would be rebranded as Diapers.com and fall under the parent corporation Quidsi, Inc.According to a 2009 interview, his vision for Diapers was inspired by his own family's experience with the difficulty of keeping necessary baby-care goods in stock.From 2005 to 2012 the company launched a portfolio of websites catering to families, including Soap.com and Wag.com.