 From 2003-2005, Phanichkul worked as a social media publicist and marketer for comedians Dat Phan and John Heffron helping them to win the NBC television show Last Comic Standing.In 2012, Phanichkul joined The Plastic Revolution, fronted by Jake Skolnick, playing bass.In 2010, Phanichkul opened a restaurant in San Diego's hipster neighborhood called The Foundry, a gastropub.