 On a family trip to Cambodia in 2003, Andy Booth learned that the majority of tour agencies operating in the country were based overseas, with only one in six tourist dollars spent in Cambodia remaining in-country and little economic benefit reaching the Khmer people.Convinced that tourism could be done in a sustainable fashion, Booth moved to Siem Reap, Cambodia in 2007 to develop a sustainable travel company with a philanthropic bent, in which the profits were donated to support rural public schools through partner non-profit, ABOUTAsia Schools; with the Cambodian government spending less than USD$3 per student per year, ABOUTAsia Schools supplies "books, computers and other materials.