 The brand launched in February 2016 on the 71st anniversary of Bob Marley's birthday and celebrated the event at an exclusive event in the Hollywood Hills that was featured in Rolling Stone magazine.Marley Natural has a social impact program, Rise Up, that supports philanthropic groups in the United States and Jamaica.In August 2016 Marley Natural hosted an event in Oregon that paid the legal fees of men and women applying to expunge non-violent cannabis convictions from their criminal records and connected them with legal volunteers to aid in the applications.