 In 2017, the "Tide Pod Challenge" emerged causing more concern about laundry detergent pod poisoning.Concern has been raised over children accidentally being exposed to laundry packs, as its appearance and the packaging design can have the same appeal to a child as hard candy with patterned designs, and be confused as such.In 2012, in response to a child swallowing Tide Pods, Procter & Gamble said they would make this product more difficult to open by adding a double latch to the lid, and has also re-focused their advertising to make clear the product should be out of a child's reach at all times.