 The company launched during the Cannes International Film Festival at the Paradis luncheon, featuring Actress Paz Vega, hosted by children's arts charity The Art of Elysium on May 16, 2014.The event featured actress Paz Vega, star of Grace of Monaco, the Nicole Kidman Grace Kelly biopic that opened the Cannes Film Festival.BidKind hosted its first auction experience in conjunction with the launch, offering bidders a chance to win Cannes Film Festival Passes, Round-Trip Travel and 5 Day Hotel Stay for Two.