 Despite the industry's move toward safer packaging, a 2017 study published in "JAMA Ophthalmology" found that between 2012 and 2015, the number of chemical eye burns associated with laundry detergent pods among 3- to 4-year-old children skyrocketed from fewer than 20 to almost 500 per year; in 2015, these injuries were responsible for 26% of all chemical eye burns among this population.Beginning in late 2017 a viral Internet trend, called the "Tide Pod Challenge" emerged, in which participants intentionally ingest detergent pods.Several children and teens have been injured, some severely, from this intentional consumption.