 Burikko is often elicited "otoko no mae" "in front of men" as a means of conveying weakness and deference.Burikko becomes problematic in circles where the term has come to replace "young woman," reflecting upon young women a negative, phony connotation.It is important to note that although men may complain about burikko, labeling its doers as fake, men may still appreciate and encourage the social connotation which it provides, positioning women beneath men in terms of strength and power.