 The Bella Twins appeared in YouTuber iiSuperwomanii's video "When Someone Tries to Steal Your BFF" on March 2, 2017.On August 21, 2017, Brie and Nikki launched their own wine label called Belle Radici in collaboration with Hill Family Estates and Gauge Branding.On November 1, 2017, Brie and Nikki launched Birdiebee, a lifestyle intimates and activewear brand.