 This sparked a storyline feud between Bella (who was established as part of the SmackDown brand) and Carmella, also re-establishing Bella as a face in the process.Simultaneously with her feud with Carmella, Bella took part in a six–pack elimination challenge to determine the inaugural WWE SmackDown Women's Champion on September 11 at Backlash, where she eliminated Natalya but was eliminated by Carmella.Bella eventually gained revenge as she defeated Carmella on October 9 at No Mercy and also on December 4 at in a no disqualification match, to end their feud.