 His greatest success as a breeder came with the gelding Hyperno, winner of the 1979 Melbourne Cup and other group and listed races.After a 45-year partnership in Fairdale Stud with his father Arthur and brother Gerald, Fell established Goodwood Stud with his son, William, in 2007.As well as being a breeder, Fell was involved in horseracing administration, serving as the president of the Manawatu Racing Club.