 Sergey Lazarev was announced as the Russian entrant to the Eurovision Song Contest 2016 by Dutch media on 10 December 2015.The following day, it was announced that Lazarev's internal selection was decided upon by the editorial board of VGTRK with the executive producer of the Russia-1 channel, Gennady Gokhshtein, revealing that a song produced by Philipp Kirkorov had also been selected.The song was later released along with its music video which features Miss Universe Russia 2015 Vladislava Evtushenko on 5 March 2016.