 In 2012, HBO signed a deal to air Universal Studios pictures, prompting Fox to no longer air them on its premium channels.In 2014 the service, then known as Fox+, stopped broadcasting new DreamWorks Animation studio films, starting with The Croods, on its premium channels; they continue to air on the basic cable Fox channel.In 2014, Fox International Channels Latin America announced the launch of the multiplatform Fox+ Play brand and online service.