 The loss of profitability in conventional agriculture through deregulation, farming subsidies and other changes to land-related policies led to rapid conversion of farmland to game ranche, leading initiatives like green hunting to be widely and quickly implemented.The fees accrued from the green darting of the Big Five game species (elephant, rhino, cape buffalo, leopard, lion) became an important alternative to trophy hunting fees for financing conservation projects, including both private and public protected areas.The negative reputation of trophy hunting was of concern for stakeholders as international tourism in Africa grew significantly in this time period.