 The song was released as a digital download on 5 March 2016 through State Television Company.On 28 July 2016, Lazarev released a Russian version of the song, entitled "Pust' ves' mir podozhdyot" (, "Let The Whole World Wait").He did a version the song in duet with Elena Paparizou during the Home concert series to replace the cancelled 2020 Contest.