 The Jonas Åkerlund-directed video features Beyoncé destroying multiple cars and security cameras using a baseball bat.The video is often compared by critics to that of Janet Jackson's video to her single "Son of a Gun (I Betcha Think This Song Is About You)" as well as the late 90s art film "Ever Is Over All" by Pipilotti Rist.According to Mashable, Knowles also makes reference of Oshun, the Yoruba goddess of water, fertility, love, and sensuality.