 Of the $40 million given to the Société by the federal government, $10 million was dedicated to promoting the festival; $9 million was allotted for the development of Espace 400e; $6.6 million to fund the festival from July 3–6 during the actual anniversary; $2.8 million was devoted to fund francophone activities; $2.6 million to create the Moulin à Images (Image Mill); $2.5 million for the opening show Coup d'envoi (The Kick-Off) on December 31, 2007; $1 million for the show Le Chemin qui marche (The Walking Road), and another $1 million for other shows.The organization had a goal of generating $5 million in revenue through sponsorships, on-site concession and ticket sales, and the sales of official merchandise including food, clothing, household objects, dishes, books, and DVDs.In the end, the Société raised $21 million, most of which was used to add more concerts to the festival schedule and extend the celebrations from the original closing date of October 2008 until the end of the year.