 At Coca-Cola HBC Croatia he held the position of public affairs manager from 2011 to 2015 and was responsible for managing external communications, media relations as well as socially responsible projects and practices in accordance with the strategic guidelines of Coca-Cola Hellenic Group.He became a certified public relations specialist in 2018.He is particularly interested in linguistic issues in business communication and has published a number of scientific papers, both as an author and co-author, in the Croatian scientific journals "Medijska istraživanja", "Communications Management Review", "Jezik" and "Liburna".