 In 2015, Orijin had more than 50 percent of the market for non-beer bottled drinks with a similar alcohol proof, according to data tracker Nielsen Nigeria.In 2016, Guinness Nigeria began the production of Orijin Zero, a non-alcoholic variant of the drink.The popularity of the beverage within Nigeria, and its recent exportation to other countries in the region, have prompted competing breweries to look into a similar beverage.