 Over the years, he gained a lot of experience in communications and public relations, primarily at Coca-Cola HBC Croatia, where he worked from 2008 to 2015.Here he partook from October 2008 to September 2011 within the framework of the "Business Communication Culture" project together with external collaborators Lana Hudeček and Maja Matković in the development of "The Language Manual of Coca-Cola HBC Croatia".Apart from working on the linguistic and lexical content, the project also involved a number of sub-projects aimed at introducing uniform and standardized communication, among other things on a linguistic level.