 Others have further argued that the mixture of the two is degrading democracy—claiming that this "algorithmic editing" removes diverse viewpoints and information—and that unless filter bubble algorithms are removed, voters will be unable to make fully informed political decisions.Facebook generates 98.5% of its revenue utilizing its platform to sell advertising, and doing it effectively by analyzing user data to determine what they might like.With the intention of gaining revenue and keeping users on its platforms, Facebook's algorithm incorporated confirmation bias within its advertising operating system, utilizing targeting to become what each user wants it to be.