 Winfrey was once again inspired to continue to help people take better control of their destinies, hence her slogan, "Live Your Best Life".On January 15, 2008, Discovery Communications, Harpo Productions, and Winfrey announced a joint venture to establish a new cable channel in 2009, known as the Oprah Winfrey Network (OWN).In November 2008, it was reported that, during a conference call, Discovery Communications CEO David Zaslav stated that Winfrey did not intend to renew her contracts for "The Oprah Winfrey Show" beyond the 2010-11 season.