 In keeping with the conventions of the time, when the Negresco first opened in 1913 its front opened on the side opposite the Mediterranean.Another place worth mentioning is the small street parallel to the Promenade des Anglais, leading from Nice's downtown, beginning at Place Masséna and running parallel to the promenade in the direction of the airport for a short distance of about 4 blocks.This section of the city is referred to as the "Zone Pietonne", or "Pedestrian Zone".