 To the east a rolling landscape exists, and it is in this direction that the town has steadily grown.East Hamlet was the name of the settlement to the east of the town.The growth of the town in this eastwards (and to the north-east) direction continues to the present day, with little or no development especially to the south or west, to an extent that the traditional town centre (the medieval town) is actually in the southwest corner of the entire settlement.