 Experiments have shown that information is weighted more strongly when it appears early in a series, even when the order is unimportant.For example, people form a more positive impression of someone described as "intelligent, industrious, impulsive, critical, stubborn, envious" than when they are given the same words in reverse order.This "irrational primacy effect" is independent of the primacy effect in memory in which the earlier items in a series leave a stronger memory trace.