 The case is often criticized for the very high amount of damages the jury awarded.Nevertheless, many legal scholars and documentary film makers like "Hot Coffee" argued that corporate lobbyists seized the opportunity to create public misinformation and distrust of the legal system by leaving out important facts in their television advertisements, such as, that the verdict was roughly equivalent to 2 days of coffee sales for McDonald's, that Liebeck received permanent injury to her genitals and groin requiring surgery, and that McDonald's had already received numerous complaints about the temperature of the coffee.In "BMW of North America, Inc. v. Gore" (1996), the Court ruled that an excessive punitive award can amount to an arbitrary deprivation of property in violation of due process.