 Headquartered in the Victorian suburb of Broadmeadows, the company had registered losses of AU$600 million over the five years prior to the announcement.It was noted that the corporate fleet and government sales that accounted for two-thirds of large, local car sales in Australia were insufficient to keep Ford's products profitable and viable in Australia.Following the decision by the Royal Dutch Shell fuel corporation to close its Geelong refinery in April 2013, a third consecutive annual loss was recorded for Shell's Australian refining and fuel marketing assets.