 Early boomers experienced events of the tumultuous 1960s like Beatlemania, Woodstock, organizing against or fighting in the Vietnam War, and the Apollo 11 moon landing, while late boomers (also known as Generation Jones) came of age in the "malaise era" of the 1970s with events such as the Watergate scandal, the 1973–1975 recession, the 1973 oil crisis, the United States Bicentennial, and the Iran hostage crisis.Politically, early boomers in the United States tend to be Democrats, while later boomers tend to be Republicans.Steve Gillon has suggested that one thing that sets the baby boomers apart from other generational groups is the fact that "almost from the time they were conceived, boomers were dissected, analyzed, and pitched to by modern marketers, who reinforced a sense of generational distinctiveness."