 Rouse shifted focus from suburban retail to urban malls, which he called "festival marketplaces," of which the Faneuil Hall Marketplace was the first and most successful example.Completed in 1976, and partly funded with assistance from the United States Department of Housing and Urban Development, the Faneuil Hall Marketplace (comprising Quincy Market and other spaces adjacent to Boston's Faneuil Hall) was designed by architect Benjamin C. Thompson and was a financial success, an act of historic preservation, and an anchor for urban revitalization.Later the Boston Museum of Fine Arts established an annex at the Quincy Market, and the mall generated more foot traffic than the museum.