 The all-encompassing term "mediaballs" has since been used by "Private Eye" as its coverage of gaffes has expanded.The term "balls" was first associated with Coleman in 1957 when he was at BBC Midlands, Sutton Coldfield, presenting a Saturday night 15-minute roundup of the day's football in the Midlands.A technical hitch occurred and there was a black-out, but Coleman could be heard calling out to the technician in the studio, "Trust you to make a balls of that."