 Over the years, the Giller Prize has run different promotions to extend its recognition and support of Canadian literary talent to highlight all Canadian fiction eligible for the prize in a given publishing year.For example, the Crazy for CanLit feature, which highlights the initial list of all titles that are under consideration for the award's longlist and shortlist nominations, seeks to publicize Canadian literature by engaging readers and writers through social media tools.Since its inception, the Giller Prize has been awarded to emerging and established authors from both small independent and large publishing houses in Canada.