 The national publicity of this program led to his participation in Dwight D. Eisenhower's National Housing Task Force starting in 1953.He introduced (or at least helped popularize) the term "urban renewal" to describe the series of recommendations made by that task force.In 1958, Rouse built Harundale Mall in Glen Burnie, Maryland, the first enclosed shopping center east of the Mississippi River and the first built by a real estate developer.