 He came to believe that people needed to think through their own decision-making processes rather than just accept the promotions of the press and other interested parties.On 21 July 1923, he founded a club in Manchester with the prime purpose to encourage men to listen to many sources before formulating their own opinions, and then to speak their minds to groups of others in a way that would encourage them to listen.The club began as an offshoot of the Manchester YMCA Businessmen's Speaking Class.