 Jack London tried it while visiting, then chronicled it enthusiastically in an essay entitled "A Royal Sport" published in October 1907.In 1908 Alexander Hume Ford founded the Outrigger Canoe and Surfing Club the first modern organization developed to promote surfing broadly, although it was de facto whites-only and women weren't admitted until 1926.Local Hawaiians started their own club in 1911 called Hui Nalu, meaning "Club of the Waves".