 The antenna was side-mounted at the maximum allowable height of  on an already existing communications tower owned by Dr. Stanley Nord with a studio/transmitter link from downtown.The Collins 3 kW transmitter was housed within an enclosure constructed inside one of the farm buildings.The station was conceived by David S. Wolfenden who formed McLean Communications Corporation for the purpose of applying for the allocated channel 244A (96.7 MHz) at Normal, Illinois.