 He hired the company's first disabled worker in 1914, he formed the company's first employee education department in 1916 and in 1915 he introduced his favorite slogan, "THINK", which quickly became the corporate mantra.Watson boosted company spirit by encouraging any employee with a complaint to approach him or any other company executive – his famed Open Door policy.He also sponsored employee sports teams, family outings, and a company band, believing that employees were most productive when they were supported by healthy and supportive families and communities.