 A new consortium, led by Pennant/John Holland and Wardley Australia Ltd, proposed in February 1989 a single potline smelter with 20% less capacity than the 1985 proposal, but this did not proceed either.The Kemerton Steering Committee (later KIPCC) was formed in April 1989, and at around the same time, a trade magazine article claimed that Kemerton, with its integration of natural bushland, wetland and plantation forestry and an interpretative centre into the planning of the industrial park, "could well become a model for establishing industry as an acceptable land-user in sympathy with environmental values.