 Rhino Ark founder Ken Kuhle, Rally Enthusiast Rob Combes and Brian Haworth mooted the idea of an off-road motorsport event to support the fencing project carried out by the recently established Rhino Ark Charitable Trust.On 4 February 1989, 31 competing vehicles entered the first event which was won by Travers Allison in a Suzuki jeep.Whilst the first Rhino Charge raised only KES 250,000, this amount increased tremendously over the years to reach over KES 90 Million (over USD 1 Million) in the 2013 event.