 It was sponsored by the Gerrits Foundation during the initial 1986 and 1987 seasons and, through the Gerrits' family Pepsi bottling business, Pepsi became a co-sponsor with the Gerrits Foundation in 1988 and 1989.McDonald's was the sole sponsor from 1990 to 1992.Sears began its sponsorship in 1993 and remained until 2001.