 On December 3, 2003, just after 4 p.m., after playing "Otherside" by the Red Hot Chili Peppers, WKOC announced it would fill the hole left behind by WCMS's flip to rock the previous month by flipping to "93.7 Kick FM", and began stunting with a loop of "Gone Country" by Alan Jackson.Two days later, the station officially completed its flip to country.On December 11, 2003, WKOC changed call letters to WKCK-FM to match the "Kick" branding.