 It was later reopened as a Kroger under the name of Food4Less.Safeway appears to be keeping the rights to the Omni name by using it on a line of organic store brand foods in Dominick's and other Safeway stores.The CEO of Dominick's, Bob Mariano, who also ran the Omni Superstore discount division, has created a chain of stores in the Chicago area under the Mariano's banner.