 "Star Wars" is frequently referenced in "30 Rock", beginning with the pilot episode where Tracy Jordan is seen shouting that he is a Jedi.Liz Lemon admits to being a huge fan of "Star Wars", saying that she had watched it many times with Pete Hornberger, and saying she dressed up as the "Star Wars" character Princess Leia during four Halloweens.Fey, a fan of "Star Wars" herself, said that the weekly "Star Wars" joke or reference "started happening organically" when the crew realized that they had a "Star Wars" reference "in almost every show".