 Norfolk Newpapers also owned Virginia's first radio station, WTAR (790 AM), and the market's CBS network affiliate, WTAR-TV.There had been a previous WTAR-FM on 97.3 MHz that began broadcasting in 1948, but had ceased operations a couple of years later.From its sign-on, WTAR-FM has had an effective radiated power of 40,000 watts, broadcasting from a tower built for WTAR-TV, giving WTAR-FM a height above average terrain of 879 feet (268 meters), which makes the station overpowered by current standards.