 Matt Webb Mitovich of "TV Guide" said that while the storyline of Liz being forced to integrate GE products into the show was a "good idea", it "missed the bull's-eye".He also felt that the storyline of putting Jack on "TGS with Tracy Jordan" was "fun", but thought "that for some reason fell a bit flat".Tom Shales of "The Washington Post" felt that ""30 Rock" had "consistently and considerably improved since its premiere".