 In 1904, the union began recruiting workers in cinemas, and renamed itself the National Association of Theatrical Employees, not crediting its cinema staff in the union name until 1936, when it became the National Association of Theatrical and Kine Employees.In 1932, Tom O'Brien was elected General Secretary, a post he was to hold until 1970 - including fourteen years during which he was a Labour Party Member of Parliament.The union began organising some television workers, and in 1970 changed its name under its then General Secretary Robert Keenan to reflect this as NATTKE (the National Association of Theatrical, Television and Kine Employees).