 In the 1970s, the FCC began discouraging one company from owning a newspaper, TV station and radio stations, all in the same media market.Landmark was exempt because it owned the properties before the FCC rules went into effect, but decided to sell WTAR-TV to Knight-Ridder in 1981.WKEZ was concurrently moved to a soft adult contemporary format as WLTY, branded "The New Y96".