 Seeing the potential tourist draw, several groups and organizations, including the district Chamber of Commerce, convened at the second annual conference of the Southwestern Ontario Chambers of Commerce and Boards of Trade in February 1960.Several resolutions were passed, calling for the DHO to create a new Highway 40 several kilometres inland from the St. Clair River and to have the old highway rebuilt as a scenic route.These resolutions were echoed by Lambton County Council and the 21 municipalities in the county.