 The values of Rhino Charge are Sportsmanship, Integrity and Commitment to Excellence.The Rhino Charge was conceived in Nairobi, Kenya when Rhino Ark founder Ken Kuhle asked Rally Enthusiast Rob Coombes whether he would organise a motorsport event to help raise funds for the Rhino Ark Kenya Charitable Trust that he had recently formed.The trust was committed to saving the dwindling Rhino population in the Aberdare National Park.