 At first, Warner Bros., like most other Hollywood studios, had seen television as a threat that it wished would disappear.Jack L. Warner, stung by the failure of Milton Berle's expensive film "Always Leave Them Laughing"  tried to dismiss it as a mere passing fad, but by 1955, this apparently was hardly the case.ABC, which did not have the contracts with stars and their hit former radio shows on the CBS and NBC networks approached Warner Bros. about acquiring the rights to broadcast some of its relatively recent theatrical films, which were then not available for television broadcast.