 In the spring of 1846 he succeeded his father as director of the "Weimarischer Landes-Industrie-Comptoir" in Weimar, where he worked as a publisher of illustrated scientific and medical works.In 1851 he returned to medicine, and several years later sold the "Landes-Industrie-Comptoir" to Ludwig Denicke from Lüneburg.Froriep is largely known for popularizing non-German illustrated works, making them known to German scientists and physicians.