 A year later, in 1954, a Turner song very similar to this one, "Shake, Rattle and Roll," with its boogie-woogie rhythm and squawking saxophone was cleaned up by Bill Haley to become a hit as rock and roll changed the face of music.Turner turned to recording songs by rock and roll writers, but his blues shouter voice betrayed him and his career faded.However, not long after the rock and roll craze hit, a new audience of intellectuals, college students, and eventually beatniks, and then another with European blues fans joining in, gave singers in partial retirement or obscurity new opportunities although they had to clean up some to fit the new role of authenticity, fueled by the writings of Samuel Charters, demanded by these new audiences.