 Designed by Jaguar's design director Ian Callum, the styling incorporates an oval mesh grille recalling the original XJ of 1968.The boot lid retained the S-Type's chromed blade to its edge and included a "leaper" hood ornament.The XF was launched with a variety of trims called, depending on country, 'SE', 'Luxury', 'Premium Luxury' (or 'Premium'), 'Portfolio' (or 'Premium Portfolio'), 'SV8' (or 'Supercharged') and 'R'.