 That year, the hybrid market share of new car sales in the country, including kei cars, jumped from less than 5% in 2008 to over 10% in 2009.If only conventional passenger cars are accounted for, the hybrid market share was about 15%.By 2013 the hybrid market share accounted for more than 30% of the 2.9 million standard passenger vehicles sold, and about 20% of the 4.5 million passenger vehicles including kei cars.