 The station's studios are located at Airport Plaza in Farmingdale, New York.103.1 FM first signed on the air in February 1993 as WBSI, broadcasting from studios located on Sunrise Highway in Bay Shore and playing oldies from the 1950s, 1960s, and 1970s.The WBSI calls were dropped only a few months after the station signed on because WBLI complained the WBSI calls were too similar and would taint the Arbitrons.