 Sales of the Honda CR-Z began in Japan in February 2010, followed by the U.S. and European markets later in the year, becoming Honda's third hybrid electric car in the market.Honda also launched the 2011 Honda Fit Hybrid in Japan in October 2010, and unveiled the European version, the Honda Jazz Hybrid, at the 2010 Paris Motor Show, which went on sale in some European markets by early 2011.Mass production of the 2011 Toyota Auris Hybrid began in May 2010 at Toyota Manufacturing UK (TMUK) Burnaston plant and became the first mass-produced hybrid vehicle to be built in Europe.