 In 1925, Eliot became a poetry editor at the London publishing firm of Faber & Gwyer, Ltd., after a career in banking, and subsequent to the success of his earlier poems, including "The Love Song of J. Alfred Prufrock" (1915), "Gerontion" (1920) and "The Waste Land" (1922).In 1927, Eliot was asked by his employer, Geoffrey Faber, one of the partners in Faber & Gwyer, to write one poem each year for a series of illustrated pamphlets with holiday themes to be sent to the firms clients and business acquaintances as Christmas greetings.This series, called the "Ariel Series", would release 38 pamphlets from a selection of English writers and poets from 1927 through 1931.