 During the course of its airplay run on television the video became the twenty-second most played video on MTV during the week of November 2, 1997.Meanwhile, on BET the video became the nineteenth most played video on the network during the week of December 14, 1997.In October 1997 Aaliyah performed "The One I Gave My Heart To" at Nickelodeon's fourth annual The big help event in Santa Monica, California.