 He remembered watching Madonna read a book he published, David Kirk's "Miss Spider's Tea Party", during an event in March 1995 at New York's Webster Hall, for the release of the music video of her single, "Bedtime Story".Calling it a pajama party, Madonna read the story to an audience of teenagers, with the event being aired on MTV.Callaway found the singer's ability to tell a story enticing, and he got the idea to ask her about writing children's books.