 Artistic Media tried to capitalize on the station's Top 40 heritage by changing the calls to WDDB and reviving the "B-106" moniker.Once this proved unsuccessful, the station made another try as "Sunny 106.3", but with new calls WSHY and an updating of the "Sunny" standards format to a mix of '60s and '70s oldies and soft rock, which then evolved into straightforward oldies.In January 2007, Artistic Media Partners, Inc. agreed to sell WSHY and sister station WBTU (93.3 FM) to entrepreneur Russ Oasis, for $3.8 million.