 In March 2001, the "Extreme" format and WEJE calls moved to new sign-on 102.3 FM in Auburn, Indiana (now WGBJ), and on March 12, 2001, 96.3 debuted a new country music format as WWWD, originally tagged "Big Red Country" but then changed to "Red Hot Country" after Artistic Media Partners notified 96.3's then-owner, Frank Kovas, that the name "Big Red Country" was already service-marked for their station in Ellettsville.On March 1, 2002, following Kovas' sale of his stations to Travis Broadcasting Corporation the previous December, "Red Hot Country" was blown up in favor of WHTD "Hits 96," a CHR/Pop station.On April 5, 2004, after stunting with "Wild Thing" by Tone Loc for a day, 96.3 flipped to an urban-leaning Rhythmic CHR format, branded as "Wild 96.3", and changed call letters to WNHT.