 On September 27, 2008, Russ Oasis' Radio Group dropped the Rhythmic AC format in favor of Variety Hits as "106.3 Joe FM".On September 2, 2009, WVBB changed their call letters to WJOE to match the "Joe FM" branding.On October 14, 2010, WJOE again changed their format, this time to news/talk, branded as "The Truth".