 Art therapy drew on many of the lessons of art psychology and tried to implement them in the context of ego repair.Marketing also began to draw on the lessons of art psychology in the layout of stores as well as in the placement and design of commercial goods.Art psychology, generally speaking, was at odds with the principles of Freudian psychoanalysis with many art psychologists critiquing, what they interpreted as, its reductivism Sigmund Freud believed that the creative process is an alternative to neuroses.