 Cumulative sales of the Toyota Prius reached 100,000 units in 2008 and the 200,000 mark was reached in July 2010.The UK has been one of the leading European markets for the Prius since its inception, with 20% of Prius sales in Europe by 2010.Toyota's European hybrid sales reached 70,529 vehicles in 2010, including sales of 15,237 Toyota Auris Hybrids.