 While the Saga books were printed on expensive paper, and used various embellishments, being printed specifically for a small circle of literary connoisseurs, other printers in Kyoto quickly adapted the technique to producing cheaper books in large numbers, for more general consumption.The content of these books varied widely, including travel guides, advice manuals, "kibyōshi" (satirical novels), "sharebon" (books on urban culture), art books, and play scripts for the "jōruri" (puppet) theatre.Often, within a certain genre, such as the "jōruri" theatre scripts, a particular style of writing became standard for that genre.