 The LDV 'SVO' (Specialist Vehicle Options) division boasted of its ability to coachbuild directly in the factory (located at Washwood Heath in Birmingham), making the vehicle popular with those requiring custom coachwork, such as disabled users, ice cream sellers, tow truck operators, those carrying frozen food, and fire brigades.Even minor alterations such as roof racks (pictured below) could be fitted at the factory through this coachbuilding service, meaning that purchased vans could enter active service extremely quickly after delivery.The van would also come in crew cab (up to seven seats) pickup and fleet-based vans, and was the cheapest full-size van on the market in the United Kingdom at the time, providing it with many fleet-based customers such as local authorities and government agencies.