 DFS founded Program Syndication Services in 1973 and The Program Exchange in 1979.On February 24, 1986, Saatchi & Saatchi agreed to acquire Dancer Fitzgerald Sample for $75 million, and immediately announced that it would be merged with Saatchi's UK network Dorland Advertising.At that time, Dancer Fitzgerald Sample was the thirteenth largest advertising agency in the US, with billings of $876 million and clients including Procter & Gamble, General Mills, Toyota, Sara Lee and RJR Nabisco.