 In the mid-1999, the company released a new eye product called Zi, which is designed to cool and refresh the eyes with natural camphor and pH-balanced purified water solution.Later that year, Zi for Eyes was named "Best New Eyecare Product" in the 1999 Superdrug Health & Beauty Awards.The company continued to manufacture new products, such as Migraine Ice (chill pads for migraine sufferers), Softlips Lip Protectant, Deep Heating Rub, Natural Ice Medicated Lip Balm, Pain Patch, Fisherman's Friend cough drops, Fletcher's Castoria, Red Cross Toothache Remedy, Red Cross Canker Sore Medication, and of course, its original Mentholatum Ointment.