 The Mentholatum Company is known for its top three products, Mentholatum Ointment, Mentholatum Deep Heating Rub (branded as "Deep Heat" outside of the United States), and Mentholatum Lip Care.The Mentholatum Building in Buffalo, New York was listed on the National Register of Historic Places in 2017.The beginning of The Mentholatum Company started when Albert Alexander Hyde left the real estate market in 1889.