 He also would tamper with a familiar cigarette commercial, known for the line "outstanding...and they are mild," by interrupting the words with his own comments or a recording that had nothing to do with the product.Reportedly, advertisers didn't mind Sherwood's actions because it actually called greater attention to their products.Beginning January 15, 1955, Sherwood also hosted a late night local show, titled "San Francisco Tonight," on KGO-TV (Channel 7) in San Francisco.