 In her original memo to Clairol, Polykoff, who was inducted into the Advertising Hall of Fame in 1980, described the Clairol woman as “Cashmere-sweater-over-the-shoulder types.Like larger-than-life-portraits of the proverbial girl on the block who’s a little prettier than your wife and lives in a house slightly nicer than yours.” Polykoff created the "Does she...or doesn't she" campaign for Miss Clairol in 1956, and "The closer he gets...the better you look" campaign for the launch of Nice 'N Easy in 1965.The entire Nice ’n Easy line includes nine products available in a total of 48 shades.