 Drawing its inspiration from Japan's successful One Village One Product (OVOP) program, the OTOP program encourages village communities to improve the quality and marketing of local products, selecting one superior product from each tambon to receive formal branding as its "starred OTOP product".It provides both a local and national stage to the promote these products.OTOP includes a large array of local products, including traditional handicrafts, cotton and silk garments, pottery, fashion accessories, household items, and foods.