 Four daily rituals and three yearly festivals are held at the temple, of which the fourteen-day annual Brahmotsavam during the Tamil month of "Vaikasi" (May - June) being the most prominent.The temple is maintained and administered by the Hindu Religious and Endowment Board of the Government of Tamil Nadu.As per Hindu legend, a ruler named Vallabhadeva went incognito everyday to know about the lives of people under him.