 With the collapse of the market, Hyde established a new partnership called The Yucca Company, located in Wichita, Kansas, which focused on manufacturing and marketing shaving creams, laundry soap, and toilet soap.The Yucca Company was the beginning of The Mentholatum Company.When The Yucca Company started manufacturing a cough syrup containing a blend of camphor and menthol, named Vest Pocket Cough Specific, Hyde became intrigued by the soothing and antiinflammatory effects of menthol.