 He was working as the Football League's regional youth development officer until June 2012 before joining League One side AFC Bournemouth in 2012 as first-team coach working under management team Paul Groves and Shaun Brooks.On 3 October 2012, Groves was sacked as manager of the club, and Rofe took over as caretaker.He was unceremoniously sacked on 15 October, whilst Groves and Brooks were allowed to return to their former jobs with the youth team at Bournemouth.