 Ali is perhaps best known for her characteristic voice and vocal abilities.Reema Kumari Jadeja from MOBO described her work as "masterfully encapsulating euphoric and melancholic, Ali's signature music style sees Eastern mystique caressed with intelligent electronica and fortified with soul".The songs on "Embers" were likened to Madonna's work in her prime and a "modern re-interpretation" of Stevie Nicks.