 For example, a soft drink company might be interested in assessing the quality of a new product through use of a consumer rating scale.By employing a D study, it would be possible to estimate how the consistency of quality ratings would change if consumers were asked 10 questions instead of 2, or if 1,000 consumers rated the soft drink instead of 100.By employing simulated D studies, it is therefore possible to examine how the generalizability coefficients (similar to reliability coefficients in Classical test theory) would change under different circumstances, and consequently determine the ideal conditions under which our measurements would be the most reliable.