 McWilliams also follows a group of Irish people to Bulgaria where many of them are buying soon-to-be-built apartments.He meets a Scottish man living in Bulgaria who is very concerned that rental incomes from the properties will be much lower than the buyers expect.McWilliams asserts that, like many other countries in the past, Ireland is progressing through a well-known seven-stage cycle (first described by Charles P. Kindleberger) in the property market.