 Although General Motors Truck Company (GMC) never existed as a marque in New Zealand, GMC products were sometimes privately imported as grey-imports, a large market in New Zealand.Since the 1920s, GMC and Chevrolet trucks in the United States became largely similar, built as variants of the same platform, sharing much the same body sheetwork, except for nameplates and grilles, but with different engines.GMC advertising marketed its trucks to commercial buyers and businesses, whereas Chevrolet's advertising was directed towards private owners.