 By the end of 1999, Mentholatum alone had roughly more than $150 million worth of annual sales.As of 2005, the company sells its products in more than 130 countries.Mentholatum acquired the Oxy Skin Care branding (but not all the product formulas) from GlaxoSmithKline in December 2005, and targeted the younger, teen audience with new diversified offerings, packaging, and scents.