 When Vories acquired the rights to sell Mentholatum products in 1920, he began importing and selling the product in Japan under the name, "Mentholatum" which in turn, was marketed through a company called The Omi Sales Company.Business continued to thrive in Japan even after Vories died in 1964.In 1974, the giant Japanese pharmaceutical company based in Osaka known as Rohto Pharmaceutical Co. set its eyes on The Mentholatum Company.