 Lyons began blogging as "Fake Steve Jobs" in 2006.He was able to maintain anonymity for just under one year, despite speculation.Before the identity of Fake Steve Jobs was revealed by "The New York Times" technology correspondent Brad Stone on August 5, 2007, "The Secret Diary of Steve Jobs" was referenced by numerous online and print media such as Engadget, "BusinessWeek", Forbes, "Der Spiegel", "El Mundo" and CNET.