 Since being bought by Triad, WXCL has used the on-air nickname 104.9 The Wolf.Effective May 1, 2013, L&L Broadcasting purchased WXCL and 29 other stations from Triad Broadcasting (JMP Media) at a purchase price of $21 million.On February 4, 2019, Alpha Media announced that it will sell its Peoria cluster to Midwest Communications for $21.6 million..