 Nice 'n Easy (hair coloring)

Nice ’n Easy is a shampoo-in permanent hair-colouring product for home use.It was introduced in 1965, billed as the first shampoo-in hair colour, with the advertising tagline, “The closer he gets...the better you look.”

Manufactured by Clairol (division of company Coty), Nice ’n Easy extended the company’s home hair colour product lines, which debuted in 1956 with Miss Clairol Hair Colour Bath and the famous “Does she...or doesn’t she?” advertising campaign.