 Although based largely upon previous material published on "The Secret Diary of Steve Jobs" blog, the book creates a more cohesive narrative focusing especially on the stock options backdating scandal looming over Steve Jobs in late 2006 and early 2007.On July 9, 2008, Lyons announced on the Fake Steve blog that he would be launching a new site under his own name and discontinuing writing in a faux-Jobs style.He later announced his decision to place the Fake Steve blog on indefinite hiatus was out of respect for the real Steve Jobs' health