 Dr. Kookie, purportedly the founder of the Asylumism religion – according to which Earth was settled by a higher civilization's rejected insane people – satirized pop culture and pop psychology.Through his columns, Royko helped make his favorite after-work bar, the Billy Goat Tavern, famous, and popularized the curse of the Billy Goat.Billy Goat's reciprocated by sponsoring the "Daily News's" 16-inch softball team, and featuring Royko's columns on their walls.