 The Church's rhetoric has also been seen as a satirical imitation of the televangelism of the 1980s.Cusack sees the Church's faux commercialism as culture jamming targeting prosperity theology, calling it "a strikingly original innovation in contemporary religion".Religious scholar Thomas Alberts of the University of London views the Church as attempting to "subvert the idea of authenticity in religion" by mirroring other religions to create a sense of both similarity and alterity.