 The term "Girls Love", on the other hand, is primarily used by the publishers.In North America, "yuri" had initially been used to denote only the most explicit end of the spectrum, deemed primarily as a variety of hentai.Following the pattern of "shōnen-ai", a term already in use in North America to describe content involving relationships between men which does not feature sexually explicit scenes, Western fans coined the term "shōjo-ai" to describe "yuri" without explicit sex.