 Later, the campaign changed direction after the death of Mariners announcer Dave Niehaus in November 2010 to Dave Niehaus Way South.Writer Bill Simmons pointed out the prevalent belief that Griffey was the best home run hitter of the 1990s who everyone was convinced never used PEDs.Therefore, Simmons stated Griffey was the one player who would be the most devastating to "an entire generation of American men" should he ever be linked to steroids.