 LFP started to produce pornographic movies in 1998, through the Hustler Video film studio, that bought VCA Pictures in 2003.In 2014, Flynt said his print portfolio made up only 10% of his company's revenue, and predicted the demise of "Hustler" due to competition from the Internet.On June 22, 2000, Flynt opened the Hustler Casino, a card room located in the Los Angeles suburb of Gardena.