 Hanson launched her 1998 election campaign with a focus on jobs, rather than a focus on race/ethnicity or on "the people" against "the elites".Instead Hanson focused on unemployment and the need to create more jobs not through government schemes but by "cheap loans to business, by more apprenticeships, and by doing something about tariffs".Hanson won 36 percent of the primary vote, slightly over 10% more than the second-place Labor candidate, Virginia Clarke.