 The first magazine to study the demographics of its readers was "Yuri Shimai" (2003–2004), who estimated the proportion of women at almost 70%, and that the majority of them were either teenagers or women in their thirties who were already interested in "shōjo" and "yaoi" manga.In 2008, Ichijinsha made a demographic study for its two magazines "Comic Yuri Hime" and "Comic Yuri Hime S", the first being targeted to women, the second to men.The study reveals that women accounted for 73% of "Comic Yuri Hime" readership, while in "Comic Yuri Hime S", men accounted for 62%.