 Although Atari had never been a deliberate target of Tramiel's wrath, the Commodore/TI price war affected the entire market.The timing was particularly bad for Atari; the 1200XL was a flop, and the earlier machines were too expensive to produce to be able to compete at the rapidly falling price points.A new lineup was announced at the 1983 Summer CES, closely following the original Liz/Sweet concepts.