 Kirby argues that the Church forms a counterpart to Jean Baudrillard's concept of hyperreality, arguing, "they create, rather than consume, popular culture in the practice of their spirituality".She calls their remixing of popular culture sources an "explicitly creative process", maintaining that it prompts the reader to adopt some of the group's views by forcing "the individual to reconsider normative methods of approaching the content".She states that the group attempts to "strip references of their original meaning without necessarily losing their status as icons".