 A common misconception about demographics within "yuri" readership and viewers is that it must mirror the demographics of "bara", meaning that just as "bara" is primarily made by and for gay men, "yuri" must be made primarily by and for lesbian women.However, while "yuri" does have its origins in female-targeted ("shōjo", "josei") works, the genre has evolved over time to also target a male audience.Various studies have been done in Japan to try and determine what the typical profile of a "yuri" fan is.