 According to SubGenius dogma, "Bob" was a drilling equipment salesman who, in 1953, saw a vision of the god JHVH-1 on a television set he had built.The vision inspired him to write the "PreScriptures" (as described in the "Book of the SubGenius") and found the Church.The theology holds that "Bob" is the greatest salesman who ever lived, and has cheated death a number of times.