 Despite this, fewer than 50,000 people reside permanently within the Lake District – mostly in Ambleside, Bowness-on-Windermere, Coniston, Keswick, Grasmere and Windermere.Over 36,000 Cumbrians are employed in the tourism industry which adds £1.1 billion a year to the county's economy.The Lake District and county as a whole attracts visitors from across the UK, Europe, North America and the Far East (particularly Japan).