 In 2003, Japanese publisher Sun Magazine launched the first manga magazine specifically dedicated to "yuri", titled "Yuri Shimai"; this was followed by its revival, "Comic Yuri Hime", which was launched after the former was discontinued in 2004.As a genre, "yuri" content does not inherently target a single gender demographic, unlike their counterparts "yaoi" and "bara".Although "yuri" originated in female-targeted works, today it is also featured in male-targeted ones.