 Noting that the amount of software and hardware available for the computer "is no match for that of the Apple II or the TRS-80", the magazine concluded that the 800 "is an impressive machine that has not yet reached its full computing potential".Despite planning an extensive advertising campaign for 1980, Atari found competing with microcomputers from market leaders Commodore, Apple, and Tandy difficult.By mid-1981 it had reportedly lost $10 million on sales of $10–13 million from more than 50,000 computers.