 The other critically endangered species, the helmeted hornbill, is threatened by uncontrolled hunting and the trade in hornbill ivory.A hornbill named Zazu is the king's adviser and one of the characters in "The Lion King" franchise, voiced by Rowan Atkinson in the animated version and John Oliver in the live action version.Hornbill was used as the official mascot of one of Malaysia's political parties, the Democratic Action Party.