 In his later memoir, "The Third Time Around", Burns revealed a college fraternity's protest letter, complaining that they resented their weekly dance parties with their girl friends listening to "Thirty Minutes of the Sweetest Music This Side of Heaven" had to be broken into by the droll vaudeville team.In time, though, Burns and Allen found their own show and radio audience, first airing on February 15, 1932 and concentrating on their classic stage routines plus sketch comedy in which the Burns and Allen style was woven into different little scenes, not unlike the short films they made in Hollywood.They were also good for a clever publicity stunt, none more so than the hunt for Gracie's missing brother, a hunt that included Gracie turning up on other radio shows searching for him as well.