 The team's first NHL jerseys, worn from the inaugural season of 1970–71 (modified for the 1972–73 season) until the end of the 1977–78 season, featured a hockey stick in the shape of a shallow "V" superimposed on a blue rink-shaped rectangle forming the letter "C", designed by North Vancouver artist Joe Borovich.A modified version of this logo is still in use, as a shoulder patch on the team's current jerseys and as the primary logo of their alternate jerseys.In 1978, aiming for a more aggressive image, the organization asked San Francisco-based design agency Beyl & Boyd to design new uniforms.