 If newcomers want these sorts of opportunities to come their way, they must be as easy to work with as the large advertisers.Newcomers should let their ad reps know they are interested, and put some money aside and have an ad ready to go quickly.Because the space is purchased last minute, advertisers must have the capability to make quick decisions as to creative unit(s), and have the ability to swiftly measure how these last minute buys fit into and/or affects their budget.