 At that time there was little to write about during the winter season, and it would help the New York Daily News sell papers while giving its sports writers a wealth of articles to write about as they described the playoff matches and stories about the contenders.Gallico rented the Madison Square Garden for the tournament to be held on March 28, 1927.He advertised it in his newspaper column opening it up to anyone, boxing novices and experienced boxers alike, who wanted to participate.