 This look had also saw another change for regional idents for the ITV plc owned stations; the regional names were now used leading into the regional news only.The ident films themselves were scrapped and a new set created following the theme of "Alive with Colour" with ITV promoting the new idents as the "second phase" of the look introduced in January.The idents, based on the previous set by Red Bee Media, were designed by The Mill and produced by Blink Productions and Pleix include surreal scenes featuring yellow colours to the same audio track.