 On August 31, 2015, WELJ dropped its simulcast with WNSH and rebranded as "104.7 Nash Icon".On July 19, 2016, Joule Broadcasting announced that WELJ would be sold to BOLD Broadcasting, LLC The station was purchased by two college students, Matthew Glaser and Andrew Adams, who were known to be the youngest station owners in the country.The sale was completed on November 1, 2016; at that time, WELJ switched to an all Christmas music format and announced that a new format would launch on December 26 at noon.