 The market was originally established in 1918 on land cleared by the Great Atlanta fire of 1917.The farmers' market, set up in a huge tent, was an immediate success, bringing urban consumers direct access to farmers and their products.Wishing to give the market a more permanent home, the Atlanta Woman's Club raised almost $300,000 for a fireproof brick and concrete building which opened on May 1, 1924, named the Municipal Market of Atlanta.