 At the end of 2005 it was sold to Apace Media, owned by Kamen Vodenicharov.In March 2007 Diema Vision became part of Balkan Media Group Limited, a joint venture between Apace Media Group UK and the international entertainment-broadcasting group Modern Times Group MTG AB and re-branded the main channel only as Diema, dropping the "plus" from its name.In March 2009, MTG announced an agreement that would see the assets of Balkan Media Group Limited merge with the newly acquired Nova television.