 UTV fully used the look, when ITV plc bought the channel in February 2016 and relaunched it on 17 October 2016 to match ITV's 2013 branding.The STV Group companies of STV Central and STV North have refused their new look, instead continuing with their arrow flip idents introduced on 23 March 2009, before being rebranded on 2 June 2014.These are the idents to have been featured so far