 In 2006, Pembrook Pines Media Group (an ownership group led by Robert Pfuntner) purchased the station's license and assets from previous owner Michael Washington.Pembrook Pines changed the format to sports radio along with sister stations WELM in Elmira and WPIE in Ithaca.The last regularly scheduled local non-brokered program on the station, Tradio, was dropped unceremoniously in 2008.