 This article looks at the history of presentation of ITV.When ITV was incepted in 1955, most of the franchises had their own individual logos and identities and were created by the franchise holders for their own use and identification within the network.From 1981, a generic, 'blocky-looking' logo was used infrequently throughout the 1980s, often in a rainbow colouration for promos produced by the "Big Five" franchises (Thames Television, London Weekend Television, Granada Television, Yorkshire Television and Associated Television/Central Independent Television), as well as holding slides used by some of the regions and Channel 4 (for cross-promotion purposes), but it was never widely used as the centrepiece of an identity.