 Owned by Gois Broadcasting, WLAT broadcasts from studios located on Burnside Avenue in East Hartford, while its transmitter array is located behind the Connecticut School of Broadcasting on Birdseye Road in Farmington (also known as "Radio Park").The station also operates translator W269DE (101.7 FM) in New Britain.This station originally came on the air in 1949 as WHAY with studios in New Britain, and the transmitter at the present location on Birdseye Road in Farmington.