 He was enthroned in the year of Dingsi () with Bo () as his capital.He ruled for 17 years, was given the posthumous name Xiao Jia and was succeeded by brother Yong Ji ().Oracle script inscriptions on bones unearthed at Yinxu alternatively record that he was the sixth Shang king succeeding his brother Da Geng (), given the posthumous name Xiao Jia () and succeeded by his nephew Da Wu ().