 Omokoroa began as a small rural holiday village, but is expanding to be a commuter town, with a 25-minute drive to Tauranga City.Omokoroa itself had a population of 2547 as of 2013, but is now nearer 3000 after being now designated as an area of special housing growth.It is expected to reach a population of 12,000 by 2020–2030, and is situated within the Kaimai Ward, Western Bay of Plenty.