 General Motors heavily promoted the Pontiac G8 on 31 December 2007 into 1 January 2008, by having it as the official sponsor of the Times Square New Year's Eve Ball Drop and Countdown, as well as the Rose Bowl.The G8 is the primary vehicle in the 2009 driving game, Wheelman.In March 2008, a commercial based on the 1980s arcade game "Spy Hunter" ran nationally.