 It followed the singles "Wasted Little DJs" and "Superstar Tradesman" and was the third and final release before the album on 22 January 2007.Despite the song lacking a hook, it received significantly more airplay than the previous singles, and it was the first single by the band to enter the BBC Radio 2 playlist as well as the first single to be A-listed by BBC Radio 1.It entered the UK Singles Chart at number 11 on downloads alone before hitting number three the following week.