 On November 3, 2010, WELJ broke away from its simulcast with 980 AM and changed their format to Hot Adult Contemporary.Known on-air as the new 104-7 WELJ, the station promoted 10,000 songs in-a-row, non-stop with zero commercials through the month of November.Although it was anticipated to be a full simulcast of sister station WPLJ in New York, the station had its own identity with local DJ's such as Jody, Johnny Mac, Paula Wyn and Joshua Spatafore, along with plans to add The Big Show with Scott & Todd from WPLJ for its morning show.