 Recorded in Essex, London and Berlin, and mixed in Los Angeles, "Inside the Rose" was described as "another creative reinvention" and as their most direct and accessible music yet.The album's release was marked with a "happening" event at the Institute of Contemporary Arts, involving a stage set constructed out of slashed silk hung from scaffolding, designed by George Barnett and artist Freya Don.The support act was performance artist Soojin Chang.