 The ancient festival is traditionally associated with the goddess Astghik, who was the goddess of water, beauty, love and fertility.The festivities associated with this religious observance of Astghik were named “Vartavar” because Armenians offered her roses as a celebration ("vart" means "rose" in Armenian and "var" mean "rise"), this is why it was celebrated in the harvest time.Vardavar is generally celebrated 98 days (14 weeks) after Easter in the republic.