 The chain's head office was incorporated with that of Clinton Cards in Loughton, Essex

In 2002, Clinton Cards approached Birthdays with a buyout offer reportedly worth roughly £100 million.The two sides, however, were unable to reach an agreement.In September 2003, investors instead sold the company to Scottish entrepreneur Tom Hunter in partnership with Chris Gorman, owner of the Gadget Shop chain of retail novelty stores, for an estimated £60 million, and began making plans to cross-market Birthdays' and Gadget Shops' product ranges in each other's stores.