 The phrase "Eat at Joe's" is a complementary fictional or hypothetical typical advertisement for such an establishment, and has itself become a snowclone in the form of "X at Joe's", "Eat at Y's", or simply "X at Y's".It has also been noted that "[a] 'Joe's Diner' is an example of a weak name that would likely be unsuccessful suing another Joe's Diner in another state" for trademark infringement.In addition to the fictional and hypothetical senses, there are of course many real eating establishments named "Joe's Diner".