 He opened his own studio creating window displays for department stores, like Wanamakers, murals, and advertisements for Saks Fifth Avenue, Bonwit Teller, and Packard Motor Cars in his unique black and white illustrated style.At the same time, he illustrated a series of books by Oscar Wilde for E.P.Dutton followed by others including "Phobia" on which he based his life-long design focus on psychology, his area of expertise as noted by Fortune Magazine's list of top designers in the country.