 Hunter and Gorman soon discovered that Birthdays required a larger injection of capital investment than either was willing or able to provide.In November 2004, it was announced Birthdays had again been sold, this time to Clinton Cards who had originally approached the company 2 years prior, for a total of just £50 million, to become a wholly owned subsidiary of Clinton Cards plc.It was announced on 21 May 2009 that the company had gone into administration, though parent company Clinton Cards said all of the stores would remain open for the time being.