 In 1999 Tucker Carlson said in "Forbes" magazine that Marquis Who's Who, founded in 1898 but no longer an independent company, had adopted practices of address harvesting as a revenue stream, undermining its claim to legitimacy as a reference work listing people of merit.For a time, "Forbes" based 10 percent of the methodology for its America's Best Colleges list on alumni listings in "Who's Who in America", the flagship title of Marquis Who's Who.However, they ceased to do so by 2013, instead relying upon other lists to identify successful alumni.