 As a result, massive Greek religious and school propaganda occurred, and a process of "Hellenization" was implemented among the Slavic-speaking population of the area.The very name "Macedonia," revived during the early 19th century after the foundation of the modern Greek state, with its Western Europe-derived obsession with Ancient Greece, was applied to the local Slavs.The idea was to stimulate the development of close ties between them and the Greeks, linking both sides to the ancient Macedonians, as a counteract against the growing Bulgarian cultural influence into the region.