 One suggestion was that Edge was seeking an English version of du Gast to enhance the sale of British cars.Jean Williams, British sports historian, hypothesises it may also have been to initiate a similar strategy to that employed by Kodak to infer "even women" could manage it.Edge noticed Levitt, who was described by author Jean Francois Bouzanquet as a "beautiful secretary with long legs and eyes like pools", working in the Napier office and promoted her to become his personal assistant, as she fulfilled almost all of his criteria for a suitable woman to attract extra publicity for the company.