 He served as Director National and Regional Languages Cell at the International Union for Conservation of Nature and Natural Resources for six years, where he established "Jareeda", Pakistan's first Urdu language magazine focusing on environmental issues.Prior to this career in television and production, Baig worked as Associate Editor "ASHUJA" Magazine, translator/announcer, External Services,
Radio Pakistan, as an Assistant Editor, "Daily HURRIYAT" (newspaper), and Director Copywriting, ASIATIC Advertising.Obaidullah Baig died on 22 June 2012 in Karachi at age 75.