 Black pride is a slogan used primarily in the United States to raise awareness for a black racial identity.The slogan has been used by African Americans of sub-Saharan African origin to denote a feeling of self-confidence, self-respect, celebrating one's heritage, and being proud of one's personal worth.White pride is a slogan mainly (but not exclusively) used by white separatist, white nationalist, neo-Nazi and white supremacist organizations in the United States for a white race identity.