 Benny then appeared on "The Chevrolet Program", airing on the NBC Red Network between March 17, 1933 until April 1, 1934, initially airing on Fridays (replacing Al Jolson), moving to Sunday nights in the fall.The show, which featured Benny and Livingstone alongside Frank Black's orchestra and vocalists James Melton and (later) Frank Parker, ended after General Motors' president insisted on a musical program.He continued with sponsor General Tire on Fridays through the end of September.