 He said that while the ratings were still very good (he cited a figure of some 18 million viewers per week, although he qualified that figure by saying he never believed the ratings services were doing anything more than guessing, no matter what they promised), advertisers were complaining that commercial time on his show was costing nearly twice as much as what they paid for most other shows, and he had grown tired of what was called the "rate race".Thus, after some three decades on radio and television in a weekly program, Jack Benny went out on top.In fairness, Benny himself shared Fred Allen's ambivalence about television, though not quite to Allen's extent.