 Roy E. Disney, head of Feature Animation along with studio chief Jeffrey Katzenberg, felt it was appropriate to release the film under their Touchstone Pictures banner instead of the traditional Walt Disney Pictures banner.The film opened in the United States on June 22, 1988, grossing $11,226,239 in 1,045 theaters during its opening weekend, ranking first place in the domestic box office.It was Buena Vista's biggest opening weekend ever.