 It was changed in 1996 in an effort to reflect the cultural and environmental roots of this festival.The Entrepreneurship Cell, IITM, abbreviated as E-Cell IITM, is a student run body responsible for promoting and inculcating a spirit of entrepreneurial thinking among both the faculty and the student fraternity of IIT Madras.E-Cell was earlier known as "C-TIDES", and was rechristened in 2015 along with a series of organizational changes in an effort to promote greater engagement among students.