 (The Japanese commercial printing market is about 95% positive working vs. the U. S., which is approximately 5% positive).Cooperative efforts from press, ink, and paper manufacturers helped to support the product, and the overall market acceptance was very good.The first North American demonstration of the waterless process was at Print '80, but it wasn't until the introduction of the negative (TAN) type plate in 1982 that this market could be seriously pursued.