 The 'Styvechale' variant is generally deemed more attractive in fitting with the Old English tradition of the district's name, though since 1945 'Stivichall' has been the official designation for the area, and all direction signage currently reads 'Stivichall'.However, in the early-1990s there was a campaign to reintroduce the 'Styvechale' variant on local signage and within civic circles, with many people finding the Stivichall designation ugly.The local bus operators also historically never display Stivichall or Styvechale on their buses and opt for displaying Fenside instead and when route 2 used to terminate in Exminster Road buses had always displayed Cheylesmore, an alternative to this could have been a destination of 'Howes Farm' in similar fashion to the modern Tanyard Farm and Victoria Farm estates in Coventry.