 She hopes to change the video game industry with this process, so that other companies approach video games as a "creative medium" instead of a mass product.Thatgamecompany's employees are not opposed to making action titles, and, as a break from their regular projects, have internally created "exciting" games that were well received by Sony.However, Chen believes that there is no reason for the company to commercially produce such games, as they would not be creating new ideas that justified the cost of remaining an independent studio, as opposed to working for existing game developers.