 Set up to replace the Potato Marketing Board, the Potato Council was originally known as the Potato Industry Development Council, and then the British Potato Council until April 2008.The organisation was originally established in 1934 as the Potato Marketing Board by the "Potato Marketing Scheme (Approval) Order (Great Britain) 1933", under powers given to potato producers under the Agricultural Marketing Acts of 1931 and 1933.The Scheme was mainly set up as a preventative measure against the unstable market conditions that previously existed in the 1920s and 1930s.