 Chen has said that the company's games are meant to evoke emotions more than a message; he specifically changed the design of "Flower" when early testers felt that the game promoted green energy.Chen believes that he is "too young" to make a game with a strong message, and so designs the company's products to avoid overt meanings.Santiago has said that Thatgamecompany's goal is "to create games that push the boundaries of videogames as a communicative medium, and to create games that appeal to a wide variety of people".