 In the 1950s, Strauss added ice-cream products, with about 50 employees in their Nahariya factory.In 1969, after Groupe Danone purchased a part of the company's ownership, Strauss expanded from ice-cream manufacture and to puddings and other individual packaged dairy desserts, most popular of which was "Dani" and, about 15 years later, "Milky".In 1975, Michael Strauss, son of the founders, became the CEO of the company.