 The ABC programme is a long term initiative started in 2006, targeted at transforming Singapore's water bodies into beautiful and iconic symbols of Singapore's water landscapes.It strives to beautify and bring Singaporeans in closer proximity to water such that they will better appreciate and cherish water as a scarce resource.In the development of this programme, PUB seeks the collaboration and advice from the 3P sectors of public, privately held company and people to help them in building a firm relationship with water and develop a joint responsibility for it.