 Under these conditions, Lanning found he could no longer continue in the video game industry, because he had bigger plans for the Oddworld brand.When he and McKenna first created Oddworld Inhabitants, they described themselves as a property development company, not a technology company.During the marketing stage of "Munch's Oddysee", Lanning explained that Oddworld Inhabitants always looked at video games as "the place to birth the property of Oddworld," but the games were written in treatment form as though they're motion pictures because "part of our dream is to make one of the big movies."