 She shared the first trailer of the show on January 25, 2017, and the show premiered on Netflix on March 31, 2017.Besides the project, Gomez has been working in new music with producers The Futuristics, Jonas Jeberg, Ryan Tedder and songwriters Julia Michaels, Justin Tranter and Jacob Kasher.On May 5, 2017 Gomez launched a countdown on her official website which led to May 18.