 None of these things would have happened outside of the digital world.When Lanning is asked how he would encourage new fans to his game, he directs them to the oldest fans of his franchise, because "they have a certain passion, they've stayed with us... they speak to it better than we do [and] we're not paying them".By involving fans so early on in the production of the game, beginning with letting them choose what game the developers would make, and then its title and the design of its cover art, the relationship has encouraged people to offer content for free because they want to see the developers survive, whereas in the past, developers would have to pay for people to contribute voices.