 That new venture, called Xmobb, was created by Lorne Lanning and his longtime business partner, Oddworld co-founder and CEO Sherry McKenna, along with Daniel Goldman (co-founder of the Total Entertainment Network) in Emeryville, California.Xmobb was described as offering social networking with video and gaming services.The business came about when Lanning saw that the human attention span was being spent on YouTube and Facebook more than on any other platform.