 However, if developers can create games that are cheaper and with little or no investment from a publisher, they retain more creative influence on the end product and can then make a game with more meaningful content, instead of what will sell more units.But the danger of making games with these messages is the risk of "alienating an often jaded userbase through activist ideals" and making them feel like they are being dictated to by someone on a soap box, instead of entertained way video games have always done.But Lanning believes that the documentary filmmaking industry shows an evolving appetite for reflecting relevant truths that leave audiences with more lasting impressions and value to their lives, hence his method of Trojan Horse pop.