 In 1610 both Slany and John Guy submitted a petition to the Privy Council of London on behalf of the London and Bristol Company for a grant of incorporation of the Newfoundland Company.Its main goal was to establish a settlement in Newfoundland at Cuper's Cove and colonize it.Slany's interest in Newfoundland was heightened by favorable reports from John Guy and William Colston of the vast riches to be had in Newfoundland.