 Paulusma founded a small record label called Wild Sound Recordings Ltd in 2012 and in 2012 released "Leaves from the Family Tree" with its corresponding sister-album "The Small Feat of my Reverie" in 2014.Since 2012 Wild Sound has signed nine indie folk artists including Maz O'Connor, Stylusboy, Harry Harris, Matthew The Oxx, Dan Wilde and Mortal Tides.Performing and writing, Paulusma also supervises Cambridge English undergraduates in Practical Criticism as part of the English Tripos, and is also a postgraduate CHASE scholar at the University of East Anglia where she is researching the influence of traditional folksong on the writings of the British novelist Angela Carter.