"This is something Lanning wanted to avoid because his view is that the future of entertainment IP is about being cross-platform (in the case of "Citizen Siege"—the television, film and game platforms), citing Google and Microsoft as an example of how the former is the future because it works across multiple platforms as opposed to the latter which is just one platform.And he was not a fan of franchises with property "led in one medium like a movie or game and then blindly licensed with mediocrity coming out in the other mediums," so their ambition was to birth properties that play well on all of those fronts.