 Here too there were exceptions, exceptions which were beneficial to the act of film distribution.Even if when they entered the industry they had nothing in common with the cinema, the wonderful world of the screen fascinated them, changed their conception about film and allowed them to make beneficial contributions to the industry later on.They lobbied for funds to replace the technically obsolete film equipment; they changed the appearance of movie theatres, installing elegant padded seats in place of the earlier wooden ones; they acquired ventilation systems and many other things conducive to a quality film-going experience.