 But this future of entertainment IP is only possible if it is guided by the people that create it—the ones most passionate about it—because they treat their franchises a lot better than the corporate bureaucracies that tend to just try to milk them on whatever fronts are possible".Said Lanning, "The time for tools and technology is right, the partnership is right, and the audience is ready, so this is the opportunity we've been waiting for to prove if we've got what it takes.