 And with a new IP like Stranger in a retail climate, its success was only possible if it had the visibility that comes with advertising.For a game that was a commercial failure in 2005, it went number one for the Vita in the U.K. and Europe and number two in the US as soon as the remaster was released seven years later in 2012.The "Stranger's Wrath" marketing issues between Oddworld Inhabitants and EA Games left Lorne Lanning with a cynical view of the relationship between publishers and video game development studios such as his own.