 Lanning refers to this development philosophy as Trojan Horse pop.This strategy involves packaging meaningful messages deep and personal to his beliefs beneath the veil of an entertaining video game, in the way the Trojans hid deep within the bowels of the wooden horse from Virgil's Aeneid.Hence his games touch on elements of "slavery, globalization, food crisis and animal testing" in an entertaining but thought-provoking game that doesn't preach to the gamers, yet still contains the messages for those willing to consume them.