 Having previously announced plans to launch a fashion line, Gomez launched Dream Out Loud in 2010.The collection consisted of, and featured, bohemian dresses, floral tops, jeans, skirts, jackets, scarves and hats, all of which were made from recycled or eco-friendly materials.Gomez stated, "With my line, I really want to give the customer options on how they can put their own looks together [...] I want the pieces that can be easy to dress up or down, and the fabrics being eco-friendly and organic is super important [...] Also, the tags will all have some of my inspirational quotes on them.