 Under Bellairs ownership, the station aired middle of the road (MOR) music, as well as talk, cooking, gardening, and sports programming.In 1981, Bellairs sold the station, along with 105.5 WXRD in Woodstock, to Katy Communications for $838,000.Mal Bellairs would continue to host a music and talk show on the station until March 11, 1985, when WIVS began airing a country music format using programming fed by the Satellite Music Network.