 So Lanning wanted to create a property that could be recognised as soon as it was seen, like The Muppets, like Star Wars and like Hanna Barber or the Looney Tunes so that new content within the same property, be they sequels or not, could maintain the brand familiarity of the originals, and hopefully its success.Fast forward to today and the video game industry is a sequel-driven industry.Lanning likened Oddworld to a band making music, and he wanted to be "the Pink Floyd of gaming as opposed to a Britney Spears"—the insinuation being that "I don't want to be told [by the publisher] what to make.