 And video games can do this the way music and film has, but only if it is led by the independent sector, because they don't have to guarantee high profit margins for investments coming from publishers.In this new era of the video game industry, Oddworld Inhabitants was able to use social networking to find a new audience and listen to them.When Lanning first entered the industry with "Abe's Oddysee" in the mid 90s, developers could only rely on focus groups and market research for feedback; they would only see review scores after release; and stores would not give them information on who was buying their games.