"Lanning has explained that his role is not down in the trenches with the developers anymore because the templates and mechanics of the gameplay are done, and he trusts the developers at Just Add Water to use them in the construction of the game, but his input increases when new gameplay mechanics are developed, such as Stranger's Wrath's live ammo, or when they get close to shipping and he needs to inspect game controls.When he compares the relationship with Just Add Water to those his company had with publishers in the past, he feels their development team has a culture that can be nurtured better because the pressure to succeed is only coming from themselves, not an outside force they can't control, such as a publisher's demands and the risk of blowing a huge budget on lukewarm sales returns.