 WXTA was sold to Jim Embrescia's Media One Group in 1996, Regent Communications in 1999, Citadel Broadcasting in 2004, and Cumulus Media in 2011.Former air personalities at WXTA include "Uncle Fred" Horton, Bobby Reed, Ron Kline, Mike McKay, Natalie Massing, John Cunningham, "Big John" Jacobs, Ed Beeler, Bobbi Weston, Brian Williams, Rick Shigo, Chris Atkins, Dale Thompson, Chet Price, Bill Shannon, Laura Luke, Jim Mirabello, Adam Reese, John Gallagher, Tom Lavery, Sammy James, Jay Foyst, Herb Palmer, Dan "Shoeless" Sheldon, Ellie McVay, Truckin' Tom, Cindy Wear, Becca Lynn and the syndicated "Big D & Bubba.