 Many leading rock 'n' roll acts of the time, like The Byrds, Sonny & Cher, The Kinks, The Bobby Fuller Four, The Challengers and others appeared on the program.Thaxton would end each show by saying, "I'm Lloyd Thaxton," followed by the teen audience shouting, "so what," whereupon the Bill Black Combo instrumental of the same name would play.Although some cities carried his show almost from its inception, like KPTV in Portland, Oregon, "The Lloyd Thaxton Show" went into national syndication in late 1964, quickly becoming the highest rated musical entertainment program in the US for the next eight years.