 Gilray revealed that in 2013–2014, if Oddworld Inhabitants and Just Add Water chose to distribute a game on disc at retail for the Xbox 360, they would have to pay for a minimum of 50,000 discs per territory, at a cost of $600,000, just for manufacturing the discs, before factoring in marketing and development costs, hence the reason for higher costs at the retail shelf.And on top of everything else, their physical disc would have to compete with countless other games for selection on the retailer shelf.But their current digital distribution model eliminates the "radical chasm between who really got the money and who's been doing a lot of the work."