 Lanning reiterated to them that his company was not requesting they provide money or advertising for his game, but simply the ability for fans to play his game on their platform, before eventually giving up because "we couldn't get clear answers for 15 months" and they don't have the marketing or legal teams to satisfy Microsoft's every requirement.At the 2012 Eurogamer Expo, Oddworld Inhabitants and Just Add Water revealed the platform aim for "New 'n' Tasty!