"Munch's conceptualisation came from hundreds of design concepts based on combining imagery of cats in UCLA medical labs and facial cream testing divisions with images of rabbits used in pharmaceutical testing and the "pure evil" of U.S. radiation experiments on unwitting elderly citizens seeking medical assistance.The theme of species extinction came from Lanning's experiences as a child growing up, fishing on the Connecticut river and watching species of fish literally die out due to acid rain and factories built nearby.