 The station was sold to Emilien R. Robillard, a pharmacist, in 1954; the call letters were changed to WGAW (Gardner, Athol, Winchendon) on October 14, 1953.Subsequently, in 1957, the station was sold again, to Charles and James Asher, who also owned WJDA in Quincy.In 1959, new owners again took over, with Judge C. Edward Rowe purchasing the station.