 In June 2013, the station was branded as "Radio Fiesta Mexicana" and began carrying a regional Mexican music format.This station is not related to the current WTAM in Cleveland, which held the WWWE call sign from 1972 until 1996 and broadcast on the same 1100 kHz frequency.Today's WWWE must sign off at night to avoid interference with WTAM, which is a 50,000 watt clear channel station, according to the Federal Communications Commission.