 His failure to do so led to a university strike with many prominent masters and students leaving to go to other cities where they then founded new schools and universities.With the academic staff on strike William decided to appoint Roland of Cremona OP to a master's chair in theology, thus beginning a long and distinguished tradition in which Dominican and Franciscan masters taught at the university.Whilst William was a strong advocate for the use of reason and academic study in theology, he also maintained that academic theology was at the service of the church and must conform to doctrinal requirements.