 In the case of KCND, this measure threatened to eliminate the significant portion of its advertising revenue that originated in Winnipeg and bring about the demise of the station.Canwest also argued in its presentation to the CRTC that relocating KCND to Winnipeg would be preferable to starting a new station, as this would provide their station with a $2 million advertising base and would save $1.5 million in capital and start-up costs.Canwest was awarded the licence in September 1974 and took over possession and day-to-day management of KCND on March 31, 1975.