 "Old Spice High School Showcase" debuted in 2005 as a way to fill programming on the then-nascent ESPNU channel, which had debuted in March 2005.The series aired only four games in 2005, but after much success ESPN expanded its schedule to a full thirteen game season.Part of what lead ESPN to expanding its schedule is, in 2005, ESPN aired the highest rated high school football game in television history.