 The introduction of pay-TV in Canada at about the same time, and poor consumer uptake for early Canadian pay-TV outlets such as the short-lived C Channel, convinced the investors that a pay-TV station broadcasting into Canada from Pembina, N.D. would not be viable.Consequently, the construction permit was transferred to the Boler-owned Fargo Broadcasting Corporation, operators of Fargo, N.D. independent station KVRR, in mid-1985, and the proposed call letters were changed from KWBA to KNRR that September.KNRR signed on January 1, 1986, using a tower built at the same location and to approximately the same height as the by-then dismantled KCND-TV tower.