 Because the city is devoted to Deus Ex, many of its dwellers, which represent the users' avatars, will try to emulate or reference it, e.g.building secret basements, coming up with conspiracy theories, and of course doing some conspiring of their own.This setting also means that Internet nomenclature is widely used, such that an infolink call is referred to as a Private Message, police officers are replaced by "firewalls", the ruler of Forum City is called the "admin", and so on.