 During its time in the Imperial Valley, the station's signal was heard as far west as Yuma, Arizona, and was also popular across the Mexico–United States border in Mexicali, a city of more than half a million people in the state of Baja California.While KSIQ was successful in its home territory, the Imperial Valley is considered a small market in radio.In early 2010, KSIQ announced that it was moving to San Diego, a much larger market with the potential to increase KSIQ's advertising revenue.