 In May 2012, Shulgin launched a start-up project rASiA.com Forum & Festival - an event consisting of Forum with a focus on content, new technologies, new media and distribution, and Festival of modern Asian culture.Shulgin is co-founder of 5 Continent Consalting Group and iMusicTV.In 2006, Shulgin began writing a column in a new business online newspaper "Vzglyad" focusing on New Media in Russia.