 In 1996, it became the first magazine in the UK to refuse “ageist” recruitment advertisements, as the start of a campaign against age discrimination, which saw "PM" draw up a charter that was eventually signed by 65 recruitment communications and marketing businesses..In addition to age discrimination, the magazine has worked to raise awareness of the employment issues facing employees with mental illness, ex-offenders, dyslexic people, women, ethnic minorities, people with disabilities, and gay, lesbian and bisexual workers.It has also highlighted best practice in managing and supporting employees with cancer.