 By 1935, the Moore Publishing Company bought the magazine.In 1956, Maison G. deNavarre had been writing and editing for the magazine for 24 years, and in January of that year, the owners again changed the magazine’s name to ""American Perfumer and Aromatics"".The publication focused on perfumery, aromatics and flavors, but deNavarre incorporated the occasional personal care product; for example, hand creams and royal jelly.