 Rice became a successful businesswoman and lecturer but found her most satisfying outlet in writing verse for the greeting card company Gibson Greetings.Her poems received wide exposure in the 1960s when several were read by Aladdin on the poetry segment of the Lawrence Welk television show.The demand for her poems became so great that her books are still selling steadily after many printings, and she has been acclaimed as "America's beloved inspirational poet laureate".