 The fight is regarded as one of the dirtiest in UFC history, and Hess was ultimately fined $2,000 for two violations of the rules against eye gouging.Hess has defended his actions, citing that "The UFC billed itself as no rules," and therefore there were no rules to break.However, despite the marketing slogan, early UFC events did have a limited list of forbidden techniques, though infractions could only result in a fine.