 The column appeared under varying headlines ("Aus Onkel Max’ Kulturtagebuch" ["From Uncle Max's cultural diary"], "Diese Kolumne hat vorübergehend keinen Namen" ["This column is temporarily without a name"], "Manfred Meyer berichtet aus Stuttgart" ["Manfred Meyer reporting from Stuttgart"], and "Informationen für Erwachsene" ["Information for adults"].Regularly reprinted (some in revised form) in book format, these essays established Goldt as a major author.Goldt regularly travels the German-speaking areas reading from his books, often drawing large crowds.