 He was the founder of the weekly Chabad magazine "L'Chaim" and has made campaign contributions to former New York Mayor Rudy Giuliani.He is the organizer of the annual "Mitzvah Tank Parade" and was responsible for the erection of the largest menorah in the world at the south-east corner of Central Park in 2004.He also hosts a weekly radio show called "Moshiach in the air" and has been the director of the weekly chabad magazine "L'Chaim" since the 1980s.