 "Madre Luna" is shot in Colombia and vehicles in the show bear yellow Colombian license plates.Jiménez said the setting is an imaginary locale inspired by Colombia's rice fields  Despite the setting, Telemundo made product placement deals to promote Windex, Splenda and other U.S. brands during the show.In addition, Telemundo is expected to air 130 hours of "Madre Luna" from Monday to Friday over about six months.