 The campaign was founded in April 2005 and was launched as a coalition at an 'Initiation Conference' at the Fairmont Dubai in September 2005.At the 'Initiation Conference', MPH-Emirates aligned itself to GCAP and its goals, effectively forming its UAE national arm.The coalition extended its mandate to operate until the end of 2007 in line with GCAP's reworked 'Beirut Declaration' (GCAP's Mandate).