 The station began broadcasting to the San Diego area from its new main transmitter and booster on March 17, 2010, continuing its Contemporary Hit Radio format.Its moniker at the time, "San Diego's New Q - Q96," referenced San Diego's legendary KCBQ, a popular Top 40 station in the 1960s, 70s and 80s.The main transmitter is located east of Lake Morena, just west of Campo.