 During his tenure, Young oversaw several major rebranding efforts including a collaborative effort with Phil Knight of Nike to redesign the Broncos team’s Logos and uniforms which propelled the Broncos from 20th to one of the top 3 teams in NFL merchandise sales.Young was also responsible for the creation and design of the Broncos’ first and only mascot Miles.In 2003, while serving as the Broncos’ Senior Director of Special Projects, Young, along with the backing of Pat Bowlen, John Elway and Denver sports mogul Stan Kroenke, launched the Colorado Crush of the Arena Football League.