 In 2012, Shemaroo completed 50 years of operations and in 2018, the company unveiled a new logo and tagline ‘"India Khush Hua’".In February 2020 Shemaroo Group launched its first TV channel named as Shemaroo Marathibana which is 24 hours FTA Marathi movie channel with tagline Assal filmi (transl- made for entertainment).This channel receives well TRP.Swapnil Joshi is brand Ambassador of this channel.