 Most literature on quantum healing is almost entirely philosophical, omitting the rigorous mathematics that makes quantum electrodynamics possible.Physicist Brian Cox argues that misuse of the word "quantum", such as its use in the phrase "quantum healing", has a negative effect on society as it undermines genuine science and discourages people from engaging with conventional medicine.He states that "for some scientists, the unfortunate distortion and misappropriation of scientific ideas that often accompanies their integration into popular culture is an unacceptable price to pay."