 They also bought rights to several movies for home video and were one of the first brands involved in distribution of video rights in India.Shemaroo started buying cable and pay television rights in the 1990s and in 1995, while negotiating a deal to buy films of Sony's Columbia Tristar, the company bought an equity stake in Sony's Indian TV channel.Shemaroo became an integrated content media house with the commencement of Digital Post Production Facilities.