 As college students across America began demanding "two, three, many Columbias," Jacobs became a recognized national leader of SDS and looked to by those who saw violence as the only way to respond to the governing political and economic system of the day.Jacobs began to look the part of a counterculture leader as well.In the middle of 1968, he began wearing tight jeans, a leather jacket, and a gold chain with a lion's tooth, and slicked his hair back 1950s-style to purposefully distinguish himself from the clean-cut, middle-class students who attended most anti-war protests.