 In 1821, Samuel Dinkle purchased a lot from Paul Verdier in Orange, Virginia on behalf of the Lynchburg-based mercantile firm, Dinkle & Rumbough.By the early 1830s, Dinkle & Rumbough had built a brick structure on the property, which would later be expanded to become the Holladay House.Their store sold dry goods, groceries, hardware, and hats.