 The Irish Farmers Journal is the only agricultural publication which operates as a legal Trust.The trust’s only mandate is to provide the best possible technical support, market information and news to the agricultural sector with all profits going back into meeting the Trust’s objectives – to enhance the competitiveness of Irish farming and the wellbeing of those engaged in the sector.Its ownership structure provides the Irish Farmers Journal with a significant advantage over other media as it permits it to make significant investments in editorial content which in turn generates unique content that its readers can't get elsewhere.