 In 2009 the original GDA system analysis as adopted as an industry standard in the European Union and in 2012 a variant was adopted in the US and called 'Facts Up Front'.Since introduction into the world outside the UK there has been controversy on what the GDAs actually show, for example, calculating a personal R.I., which is dependent on a person's height, weight, amount of daily activity and age, an intake rating which is about 5-10% above what that person should actually be eating and drinking.When calculating the GDAs the CIAA uses the average caloric intake needed for women because this best fits the needs of the majority of the population.