 As medieval Japanese society became more advanced, East Asia's first marketplaces began to take root as entrepreneurial merchants and artisans supplied manufactured goods to opening markets throughout the entire country.Self-employed artisans lived in settlements as villages and towns began to take shape, creating a tradition of handicrafts.As the marketplaces became more sophisticated and advanced, market towns began to develop with important food and livestock markets and feudal landlords would begin to cash in on crops worked and tilled by peasants.