 Its intense fanbase, albeit a small constituency, reached near-cultism in the late 1990s and inspired the "hardcore style" in other wrestling promotions, namely WWF and WCW.In 2001, the WWF (renamed World Wrestling Entertainment (WWE) in 2002) became the dominant company in the global professional wrestling industry with the end of its two leading competitors, WCW and ECW.ECW was in dire financial straits earlier that year and Heyman filed for bankruptcy on April 4, 2001.