 The suggested retail price for the new pistol was a reasonable and very competitive $37.50 US.Checks from would-be purchasers soon rolled in, but as Ruger was firmly entrenched in the “old school” of financial responsibility, none were cashed until pistols actually shipped, setting a standard for “in the black” operation which would serve the company well in the future.In a few months the seed money was all spent, but by then the first 100 Standard pistols had been built and distributed to the initial purchasers.