 The "Rock 'n' Wrestling Connection" was a period of cooperation and cross-promotion between the WWF and elements of the music industry.The WWF attracting a degree of mainstream attention with Cyndi Lauper joining in 1984 and WWF personalities appeared in her music videos.Meanwhile, the NWA's renowned and highly successful territory system was slowly dying, with Jim Crockett Promotions (JCP) became the center of the entire NWA.