 Its popularity in Runet led to the bear's speech balloon being changed from "Surprise" to ""Preved"", a made-up word that combines the Russian word "privet" ("hello" or "hi") and "medved" ("bear").There is also a phonetical joke there, since "medved" is usually pronounced with the soft last "d", while in this case, it is deliberately pronounced with a hard "d", causing a comical effect.The title eventually became known as "Preved Medved" (translation "Hello Bear").