 The theatre was built with shops in the front, including an ice cream parlour on the east side and a drugstore on the west.In the 1940s the theatre became a live theatre, hosting a variety of performers including Nat King Cole, Tony Bennett, The Four Aces, Peggy Lee, Sammy Davis, Jr., Frank Sinatra and Louis Armstrong.The Seville's interior was redesigned about 1950 by Oscar Glas using a pastel colour theme, and most of the original decorations were either discarded or sent to the monastery of St-Bernard-de-Lacolle.