 Robinson had previously written the B-side "Slow Down Heart", but for over the past year Berry Gordy, Jr. had been The Temptations' main producer.Lead singer Paul Williams, in the role of the song’s narrator, talks about what he thinks is true love.This single not only marked Williams return as lead on the A-side, but would also be the only one with him as the sole lead (although there are a few B-sides with him only as lead).