 These practices worked well with a firearm which needed to handle only .22 rimfire pressures, and the cost savings it produced allowed Sturm and Ruger to radically undersell the competition which still used older and more expensive manufacturing techniques.Financier Sturm, an amateur heraldry aficionado, made his own contribution in the form of the company's trademark “Red Eagle” coat of arms emblem, which was featured as a medallion on the left grip panel.A favorable review published in the "American Rifleman" magazine penned by the notable firearms authority Major General Julian S. Hatcher, coupled with a subdued advertisement printed in the same magazine resulted in a great deal of interest from the public.