 ShopLocal SmartMedia services can then take catalogs and weekly ads and serve them up to customers via interactive, localized banner advertising that can be run anywhere on the Internet.The company was founded as SalesHound.com, LLC in March 1999, and was renamed CrossMedia Services, Inc. on July 30, 2001.In 2004, TKG Holdings, in a joint venture equally owned by Gannett Company, Knight Ridder (now owned by The McClatchy Company) and Tribune Company, acquired CrossMedia Services for US$75 million.