 The building was wooden and was described at the opening to passenger traffic as "temporary", though it lasted throughout the station's life and beyond.Goods traffic was always more important than passenger traffic at the station, and there was a large goods yard to the east of the passenger platforms.The station was always officially known simply as "Stroud", but to distinguish it from the nearby GWR station, various publications referred to it as either "Stroud Wallbridge" or "Stroud Cheapside"; the latter name is used in the April 1910 edition of "Bradshaw's Railway Guide".