 In the early 20th century, professional wrestling was mostly a regional phenomenon in Mexico until Salvador Lutteroth founded the "Empresa Mexicana de Lucha Libre" ("Mexican Wrestling Enterprise") in 1933, giving the sport a national foothold for the first time.The promotion company flourished and quickly became the premier spot for wrestlers.As television surfaced as a viable entertainment medium during the 1950s, Lutteroth was then able to broadcast his wrestling across the nation, subsequently yielding a popularity explosion for the sport.