 "If you see sign that says something different or unexpected, for example ‘honk less, love more,’ that will trigger a reaction, ideally a smile.If we can make people smile, then holistically, over time, that will start to increase…their level of happiness.”

Each Happy Street Sign displays "Dept of Well Being" at the bottom which is a fictitious government department.Kilford says " the City (New York City) needs a department designed to make us happier" and the results of the survey will provide statistics to prove it.