 WED Enterprises originally consisted of just three members — Harriet Burns, Fred Joerger and Wathel Rogers — and became known as the WED Model Shop.WED Enterprises was eventually renamed to Walt Disney Imagineering, which alluded to the engineering and imagination needed to design Disney theme park attractions.Burns contributed greatly to the development of Disneyland at WED Enterprises by creating both miniature models and actual theme park attractions.