 Joe's main distinguishing factor was its use of graphics, drawings, illustrated jokes and comic strips, such as "City Life" by Edward Gitau, "O.K, Sue!A City-Girl's View" by Kimani Gathingiri and Terry Hirst's "Daddy Wasiwasi & Co" and "The Good, the Bed and the Ugali", all of which created a lasting impression on Kenya's visual culture.Ng'weno left "Joe magazine" in 1974 and in 1979 Hirst renamed the magazine "Joe Homestead", increasing the number of comic strips and adding a new section on family, nutrition and health - perhaps to take "Joe magazine" from its original urban setting to a more rural one.