 The company slogans and advertising are still remembered by many Norwegians to this day.These include the company logo known as "The Man with the Fish" painted by Theodor Kittelsen, and the slogan "Ikke noe snikk-snakk, Bjellands hermetikk, takk", which translates into "No chit-chat, Bjellands canned goods, thanks".The company was led by Christian Bjelland's son Ragnvald Bjelland (1886-1955), then by his sons Christian Wilhelm Bjelland (1913–84) and Frithjof Ragnvald Bjelland (1914-1983).