 The portal is now known as "www.daijiworld.com" "Daiji" in Konkani means "relation", and the portal was started by Walter and a group of writers of the Daiji Dubai Writers Forum with a view to promote and spread awareness of culture and tradition.In May 2005, the portal was ranked 30,714, among the estimated 60 million websites in India by ranking.com, a premier web monitoring agency.In March 2007, it established itself as a media company under the banner of "Daijiworld Media Pvt Ltd".