 It was later renamed as www.daijiworld.com, and established as a media company in 2007.Daijiworld has currently a daily viewership of around 450,000 visitors from around 180 countries, of which 40% of them are Non-resident Indian (NRI) Mangaloreans.The portal contains a variety of columns ranging from daily news, events, special columns, cookery, and other information covering Mangalore, Coastal Karnataka, Goa, Mumbai, and Middle-Eastern countries, apart from national news from authorized agencies.