 Featured on the cover of a "National Geographic" magazine, Earthtrust was the first environmental organization to enter Kuwait after the 1991 Gulf War, with Michael Bailey and Rick Thorpe assessing the environmental damage cause by the burning in Kuwait oil fields of Kuwait.They subsequently formed the Kuwait Environmental Information Center and deployed oil barriers to protect wetlands and took action resulting in the fires being extinguished more quickly.This was memorialized in the internationally broadcast Earthtrust documentary "Hell on Earth" and a five-part Canadian Broadcasting Corporation mini-series.