 After conversing with people in several villages, it became apparent that one of the main obstacles that villagers were facing was that the local markets were saturated with nearly completely undifferentiated products.The group decided that they could help the villagers differentiate themselves by partnering with The Ohio State University to obtain a collegiate license and sell Ohio State University branded handmade textiles.IDC offers the villagers access to expanded markets and provides a fair wage for all textiles.