 The term, mission-driven marketing, has historically been associated with the non-profit sector, and non-governmental organizations, as early as 1998.Mission-driven marketing philosophy and strategy has also been applied in the healthcare and education sectors, and is increasingly being adopted by businesses as part of their corporate social responsibility and philanthropy initiatives.A mission-driven, or mission-based organization can be non-profit or for-profit, public or private, governmental or non-governmental, philanthropic or religious.