 This focus enables PureCircle to integrate sustainability directly into its business model.In 2012, PureCircle announced a joint development agreement with the Coca-Cola Co. to investigate new forms of stevia and to provide stevia for future beverage products.In 2013, the company said it would be providing a new high-purity Rebaudioside sweetener (Reb M) for the production of Coca-Cola Life in the United Kingdom, United States and other countries starting in 2014.