 The channel offers a blend of programs with elements such as entertainment, music, travel, religion, feature films, documentaries, reality television.As of 2017, the channel shut down due to fewer viewers and constant losses

In 2017 the Mahuaatv shutdown its operation as this channel was in a loss.The channel began operation on 9 August 2008 and was owned by Mahuaa Media Private Limited, an associate of Century Communication Group.