 The overture was rejected by McDonald's, a response that drew mostly criticism for its tone and the sense of a missed opportunity.Despite the missed opportunity, President Barack Obama declared it a breaking point in the "Fight for $15" movement, reportedly saying that the "McWhopper" was an example of how American fast food corporations can learn to unite for a common cause, and he hoped it could be further utilized as a springboard in raising the minimum wage for uneducated fast food workers.McDonald's later released a commercial directed by comic filmmaker Mel Brooks to much critical acclaim, showcasing the charitable efforts of characters Ronald McDonald and the Hamburglar along with the promised effort to renew the "Fight for $15".