 W.R. Morris became the sole Ordinary shareholder of the new company, over which he therefore retained full control and, as a result of the change in ownership, Morris Engines Ltd. became Morris Motors (1926) Ltd., Engines Branch.The (1926) was dropped from the company's name in 1929.Situated as it was in a congested area of Coventry, the Gosford Street factory site had little space for expansion on horizontal lines, so a six-storey extension was constructed.