 Priced at Rs 10, it was one of the most popular magazines among children in Himachal Pradesh, Uttar Pradesh and Uttarakhand.The magazine is supported by Association for India's Development, a non-governmental organisation promoting sustainable, equitable and just development in India.The organisation supports grassroots organizations in India and initiates efforts in various interconnected spheres such as education, livelihoods, natural resources including land, water and energy, agriculture, health, women's empowerment and social justice.