 At a preceding press conference, a Cube representative said, “A while ago there was a heartbreaking accident in China.BEAST, 4minute, G.Na, BTOB, and CLC donated a portion of their earnings from their recent concert in Shanghai to the victims of the 2015 Tianjin explosions.” Representing the concert organizer, Yeom Gyu Suk from Butterfly Media went on to explain, “While in the midst of preparing for the concert, the event sponsor and Cube Entertainment heard the news of the accident and decided to do the show for the victims, and after gathering the artists agreed.”

In 2018, Cube Entertainment President Hong Seung-sung joined the Honor Society and gave a donation of more than ₩100 million for patients with rare incurable diseases.Hong Seung-sung, who has been suffering from Lou Gehrig's disease for the past 7 years, said, "As a person suffering from the same pain, I want to be a little push for children with rare diseases that need help."