 In September, it was reported that Cube Entertainment partnership with e2PR, Strategic Communications for establishing new promotion team for handling (G)I-dle's public international relations.In the fourth quarter of 2019, Cube recorded 22.6 billion won and 40.3 million won in operating profit due to (G)I-dle's "Lion" and Pentagon's Prism World Tour.Overall, Cube's sales in 2019 down 13.9%, operating profit down 51.1% and net profit down 35.8% compared to previous years.