 Starting in 1997 the Mexican professional wrestling, company AAA has held a major wrestling show late in the year, either November or December, called "Guerra de Titanes" ("War of the Titans").The show often features championship matches or "Lucha de Apuestas" or bet matches where the competitors risked their wrestling mask or hair on the outcome of the match.In "Lucha Libre" the "Lucha de Apuetas" match is considered more prestigious than a championship match and a lot of the major shows feature one or more "Apuesta" matches.