 As of February 2015, Cooking Channel is available to approximately 61,951,000 pay television households (53.2% of households with television) in the United States.The channel was announced by Scripps in 2001 and launched the following year as Fine Living (later Fine Living Network, FLN).The brand was positioned towards high-income viewers "who want guidance in helping spend their free time", and featured a mix of lifestyle- and leisure-themed programming dealing with topics such as travel and adventure, finance, real estate, "everyday pursuits", and technology.