 There's little creativity involved in these grimy tunes, smothered in layers of synthesized vocals and rapid-fire raps".The Guardian gave it a mainly positive review, although they felt the album was "hardly exploding with originality, and the various references to Facebook, their beef with Swag Blanket and how many records they've sold do date".It finished by saying that "N-Dubz are bound to be inescapable in 2010 – most probably because they will be being blasted out of a mobile phone on the bus".