 However, Hotchkiss refused saying that they were unwilling to make more than 300 power units per week, because an expansion in England would have needed capital that they preferred to use in France.After some negotiations, Morris himself bought the Hotchkiss plant and premises for £349,423 (about £15 million at 2009 values) in January 1923 and the business was renamed Morris Engines Ltd. Morris immediately set about a reorganisation and to carry out this task, he appointed F.G. Woollard, who had been known to Morris since 1910, as General Manager.Woollard had risen to the position of Assistant Managing Director of E G Wrigley & Co. Ltd., another Morris supplier, which Morris bought from the Receiver in January 1924 and the business was renamed Morris Commercial Cars Ltd.. Woollard was already a successful pioneer in the techniques of mass and flow production and the results he achieved at the Gosford Street factory were largely due to his expertise in managing men and machines.