 Cube's music sales also increased by 58% to ₩8.8 billion due to the popularity of (G)I-dle's "Latata" and "Hann (一)".In early 2019, Cube Entertainment chose NetEase Music as its strategic partner as a platform to promote in China.On January 23, D’Live Co. sought to sell its stakes in entertainment units iHQ Inc. and Cube Entertainment Inc.