 In 2004, an hot air balloon of Churchill was unveiled, and was the United Kingdom’s largest special shaped hot air balloon, measuring 34 metres wide by 24 metres high.The balloon appears at numerous events across the country, notably the Bristol International Balloon Fiesta and the London Marathon.In 2006, a high profile "Challenge Churchill" campaign was launched, involving the people of Britain challenging the brand mascot to find them cheaper car and home insurance.