 Mark Ball, Commissioning Editor of the BBC said at the time, "It will be much more than a technology show … it is contemporary social history and asks big moral questions about life in the modern world".The Sullivan-Barnes family was selected to appear after they responded to a letter sent to their son's school by the producers of the program.The Sullivan-Barneses are a blended family, father Adam Barnes and his daughter Steffi (age 12 at the time of filming), mother Georgie Sullivan and her two children, Hamish (13) and Ellie (12), and their son together Jude, age 2, Mr. Barnes an accountant with BP and his wife a manager with the NHS.