 Originally produced by Rocketboom, the website was acquired in March 2011 by Cheezburger Network, which, in 2016, was acquired by Literally Media.Know Your Meme includes sections for confirmed, submitted, deadpooled (rejected or incompletely documented), researching, and popular memes.The Know Your Meme project started in September 2007 as a recurring segment inside of the Rocketboom video series and a wiki destination site to support the documentation of Internet memes.