 It was inspired by Ginzburg and his wife, designed by Lubalin, and realized by Lubalin's assistants and Tom Carnase, one of Lubalin's partners.It is characterized by geometrically perfect round strokes; short, straight lines; and an extremely large number of kerned ligatures.The International Typeface Corporation (ITC) (of which Lubalin was a founder) released a full version in 1970.