 The Let's Just Play Go Healthy Challenge is mostly supported by the network and "The Alliance for a Healthier Generation", an initiative between the Clinton Foundation and the American Heart Association.Additionally, Nickelodeon and The Alliance for a Healthier Generations have formed the "Go Healthy Challenge Champions Network", a group of organizations that are also supporting the show.They include the American Heart Association, American Diabetes Association, the National Association of Physical and Sports Education, National Recreation and Park Association, and the National Rural Health Association.