 The label is best known for its promotion of fairy and elven-styled music and art, which is often described as art inspired by fantasy stories such as "The Lord of the Rings".The label describes itself as a contemporary mix of England’s 4AD label and France's V.I.S.A.experimental label, and in addition to representing bands from a number of countries, including Russia, Japan, Bulgaria, Italy, France, and Greece, the label has released a number of compilation disks further promoting the genre of music and their artists.