 By the 1970s, they were focusing on the pubic area and eventually, by the 1990s, featured sexual penetration, lesbianism and homosexuality, group sex, masturbation, and fetishes in the more hard-core magazines such as "Hustler".Magazines for every taste and fetish were soon created due to the low cost of producing them.Magazines for the gay community flourished, the most notable and one of the first being "Physique Pictorial", started in 1951 by Bob Mizer when his attempt to sell the services of male models; however, Athletic Model Guild photographs of them failed.