 Bruce was Executive Director of Grosvenor Inns PLC, where he was responsible for the roll-out of the Slug and Lettuce brand, where he worked with Tim Thwaites.In October 2011, again with Clive Watson, Bruce co-founded The City Pub Co East and The City Pub Co West, raising £28m in EIS funds.Bruce is also chairman of The West Berkshire Brewery PLC.