 Ballard's novel, and also inspired by the film Face/Off ) had the models walking on a catwalk spread with sugar-like cocaine with a model wearing a dress made of razor blades.At the time, Bill Clinton, then President of the USA, had condemned the fashion industry for glamorising drug use, so this was seen as a deliberate provocation.Before Groves launched his eponymous label, he worked as the head assistant to Alexander McQueen for several years.