 As 1998 began, the company had just bought WNSR-FM with initially a modern adult contemporary format that evolved to a cross between its sister station WLTW and the Hot AC format which was being used by WPLJ-FM at the time.In January 1998, Chancellor changed the call letters to WBIX, rebranded the station as "Big 105", and steered it more toward the Hot AC format of WPLJ.Eleven months later, with zero improvement in the ratings, WBIX was flipped to the Jammin' Oldies format and became WTJM.