 Groves is remembered for his controversial catwalk shows during the late 1990s, when he designed under the label 'Jimmy Jumble'.The confrontational themes of his collections at London Fashion Week ensured that he caught people's attention and enhanced his notoriety.His first scheduled show at LFW in February 1998 was titled "Ourselves Alone" (translated from the Gaelic "Sinn Féin") and referred to The Troubles in Ireland, combining the colours of the rival factions of Irish unionists and Irish republicans.