 Pornography was first legalized in Denmark July 1969, soon followed by the Netherlands the same year and Sweden in 1971, and this led to an explosion of commercially produced pornography in those countries, with the Color Climax Corporation quickly becoming the leading pornographic producer for the next couple of decades.Now that being a pornographer was a legitimate occupation, there was no shortage of businessmen to invest in proper plant and equipment capable of turning out a mass-produced, cheap, but quality product.Vast amounts of this new pornography, both magazines and films, were smuggled into other parts of Europe, where it was sold "under the counter" or (sometimes) shown in "members only" cinema clubs.