 Antirom

The Antirom art collective was formed in 1994 as a "protest against ill-conceived point-and-click 3D interfaces grafted onto re-purposed old content - video, text, images, audio and so on - and repackaged as multimedia".Its initial and most notable project, the Antirom CD-ROM, was funded by Arts Council of Great Britain and focussed on exploring interactivity in its own right, rather than being an interface to existing content such as video, audio and text.