 In addition to his runway collections, Groves created costumes for Robbie Williams, Kylie Minogue, Suede, and The Spice Girls.He has worked freelance as a creative consultant for fashion design companies in the UK and Japan, and as a design consultant for companies such as Nokia, Wedgwood, and The Coca-Cola Company.The National Collection of Textiles and Fashion at the Victoria & Albert Museum, and at the Fashion Museum in Bath both hold examples of Groves designs.