 In the late 1960s, magazines began to move into more explicit displays often focusing on the buttocks as standards of what could be legally depicted and what readers wanted to see changed.By the 1970s, they were focusing on the pubic area and eventually, by the 1990s, featured sexual penetration, lesbianism and homosexuality, group sex, masturbation, and fetishes in the more hard-core magazines such as "Hustler".Magazines for every taste and fetish were soon created due to the low cost of producing them.