 The station signed on the air on August 19, 1990.It was owned by Radio Orlando and it aired a unique format with a large library, a mix of soft rock, adult album alternative and classic rock, and was considered to be the first ever example of the "Rock Adult Contemporary" format.Its creators sought to bring back a listening experience similar to early FM rock stations of the late 1960s and 1970s, focusing on music rather than contests and promotions.