 Upon changing its name to "The Bridge" on January 1, 2006 it aired a variation of the adult hits format that was best described as a classic hits/adult album alternative (AAA) hybrid.In 2008 the station began airing a full-fledged AAA format.On September 13, 2010, KDAL-FM changed its format to classic rock, branded as "Rock 96" and focusing on rock music from the 1970s, 1980s, and 1990s.