 The studios are in Maitland and the transmitter tower is in Bithlo.The station was previously Oldies-formatted WSHE and WEBG, and prior to that, the frequency was home to Album Oriented Rock station WDIZ since 1971.On April 19, 2017, WRUM-HD2 launched a bilingual CHR format, branded as "Boom 97 Uno" (simulcast on translators W246BT 97.1 FM Clermont and W246CK 97.1 FM Kissimmee).