 The town's connection with the food item of the same name is that John Montagu, 4th Earl of Sandwich, who lived in the 18th century, allegedly invented it.As the story goes, he was an avid gambler, and since he often did not have time to sit for a meal due to his gambling habits, he would order his valet to bring him meat tucked between two pieces of bread.Because Montagu was the Earl of Sandwich, others began to order "the same as Sandwich!"