 In 1999, "Pink Moon" was used in a Volkswagen commercial, boosting Drake's US album sales from about 6,000 copies in 1999 to 74,000 in 2000.The "LA Times" saw it as an example of how, following the consolidation of US radio stations, previously unknown music was finding audiences through advertising.Fans used the filesharing software Napster to circulate digital copies of Drake's music; according to the "Atlantic," "The chronic shyness and mental illness that made it hard for Drake to compete with 1970s showmen like Elton John and David Bowie didn't matter when his songs were being pulled one by one out of the ether and played late at night in a dorm room."