 He does so well he is hired to play Santa at Macy's flagship New York City store on 34th Street.Kris directs one shopper (Thelma Ritter) instead to another store because the desired item is not available at Macy's.Initially confused, but nevertheless impressed, because Kris tells the truth (and ignores prior instructions from Julian Shellhammer (Philip Tonge), head of the toy department, to steer parents to Macy's items), she informs Julian that she will become a loyal Macy's customer.