 Improved expandability combined with the new features made for a very attractive general-purpose machine to first-time computer shoppers.As the last surviving model of the Apple II computer line before discontinuation, and having been manufactured and sold for nearly 11 years with relatively few changes, the IIe earned the distinction of being the longest-lived computer in Apple's history.Apple Computer planned to discontinue the Apple II series after the introduction of the Apple III in 1980; the company intended to clearly establish market segmentation by designing the Apple III to appeal to the business market, leaving the Apple II for home and education users.