 Fox's promotional trailer depicted a fictional producer roaming the studio backlot and encountering such stars as Rex Harrison, Anne Baxter, Peggy Ann Garner, and Dick Haymes extolling the virtues of the film.In addition, the movie posters prominently featured O'Hara and Payne, with Gwenn's character kept in the background.The film opened in New York City at the Roxy Theatre on June 4, 1947.