 The Lada 4×4 was formerly called the Lada Niva, or the VAZ-2121 in the domestic Russian market.The name change occurred after the Niva brand was transferred to General Motors, though AvtoVAZ retains the rights to the equivalent Cyrillic name, "Нива".It was also marketed as the Lada Sport in Iceland, Lada Taiga in Austria, Bognor Diva in Uruguay, and Lada Cossack in the United Kingdom.