 Meanwhile, the UFW announced that it would launch a boycott of the Gallo Wine company.In February 1975, the UFW organized a four-day march from San Francisco to the Gallo headquarters in Modesto, where a crowd of around 10,000 protesters amassed.The Modesto march had been a means of trying to rekindle the successes of the late 1960s and a public display of strength despite the setbacks that the UFW had experienced.