 In 2014 he introduced his dating site ww.passionlatinos.com and his "Línea Cautivadora", which consists of Zodiac Soaps, body lotions, body mists, aromatic candles, and beaded jewelry.On 2 February 2015, Walter Mercado and Entertainment Events AZ launched www.waltermercado.com.The site was developed to allow Mercado's millions of fans an opportunity to hear their daily horoscopes, get tarot readings, zodiac compatibility, predictions and ask Walter Mercado questions.