 The first target selected, in December 1965, was the Schenley liquor company, which owned one of the area's smaller vineyards.Chavez organized pickets to take place in other cities where Schenley's grapes were being delivered for sale.By 1965, Chavez was aware that the numbers joining the picket lines had declined; although hundreds of pickers had initially struck, some had returned to their jobs, found employment elsewhere, or moved away from Delano.