 The film's website facilitated further cross-promotion by selling Sony Signatures-issued "Johnny Mnemonic" merchandise such as a "hack your own brain" T-shirt and Pharmakom coffee cups.Screenwriter William Gibson was deployed to field questions about the videogame from fans online.The habitually reclusive novelist, who despite creating in "cyberspace" one of the core metaphors for the internet age had never personally been on the Internet, likened the experience to "taking a shower with a raincoat on" and "trying to do philosophy in Morse code."