 So not only is our everyday communication shaped by the language of conceptual metaphors, but so is the very way we understand scholarly theories.These metaphors are prevalent in communication and we do not just use them in language; we actually perceive and act in accordance with the metaphors.In the Western philosophical tradition, Aristotle is often situated as the first commentator on the nature of metaphor, writing in the "Poetics", "A 'metaphorical term' involves the transferred use of a term that properly belongs to something else," and elsewhere in the "Rhetoric" he says that metaphors make learning pleasant; "To learn easily is naturally pleasant to all people, and words signify something, so whatever words create knowledge in us are the pleasantest."