 Since October that year, the dealers were operating under the "Toyota Publica" (rather than just "Publica") brand, and the base price was reduced to for 1967 - as the US dollar stood at about at that time, Toyota marketed the Publica as the "1000 dollar car".The Publica dealerships were later renamed "Toyota Corolla Store" after the popularity of the Corolla won out over the Publica as an affordable, small car.In 1966, Toyota also launched the Toyota MiniAce cab over van, based on the UB20 Publica.