 It took the name of a street on the site, which was named after the Martineau family, a family that included several Lord Mayors of Birmingham.The original development was designed by J. Seymour Harris & Partners, and was the first slab-and-podium in the commercial centre of the city.A fourteen-storey office tower in the style of the Pirelli Tower in Milan, with tapered ends and a rooftop arcade, sits above the shopping precinct, restaurants and covered parking.