 In addition, WSUM provides live play-by-play coverage of Wisconsin football, men's and women's basketball, and men's and women's hockey on its online sports stream.The station also has an exclusive partnership with www.UWBadgers.com, the official website of Wisconsin athletics, to broadcast Badger softball and women's hockey games.In January 2010, the WSUM Sports Department began an exclusive partnership to provide the on-air talent for the Big Ten Network as a part of its "Student-U" initiative.