 Despite the new owners liquidating the company in late 1970, a new store was planned, built, and fixtured as an outparcel to the upscale Fashion Center in Paramus, New Jersey.This store also featured a new script logo for the company, but sat empty for a couple of years until a Britt's store opened using all the fixtures and displays originally intended for Best & Co.The front of Best & Co. appeared in "The Godfather", when Michael Corleone and Kay Adams are Christmas shopping.