 In 1969, due to Dr Pepper's legal success as being determined a "non-cola" soft drink, then President & CEO W.W. "Foots" Clements was successful in convincing the Coca-Cola Bottling Company of New York, the largest bottler and distributor of Cola-Cola in the world, to bottle and distribute Dr Pepper in the New York metropolitan area.In 1972, Dr Pepper sued the Coca-Cola company for trademark infringement based on a soft drink marketed by Coca-Cola called "Peppo".Coca-Cola renamed their beverage Dr. Pibb, which was also determined to violate the trademark.