 James Côté and Anton L. Allahar, both professors of sociology at the University of Western Ontario conducted a rigorous empirical study of grade inflation in Canada, particularly of the province of Ontario.Up until the 1960s, grading in Ontario had been borne out of the British system, in which no more than 5% of students were given As, and 30% given Bs.In the 1960s, average performers in Ontario were C-students, while A-students were considered exceptional.