 After assembling a do-it-yourself IMSAI computer and experiencing first hand the potential of at-home computing, Schuler saw the technology's ability to positively disrupt and enhance the way people lived and worked.In 1978, he established CMP Communications, an advertising and marketing company devoted to helping high tech entrepreneurs spread the word about the impending revolution in microcomputing.Schuler quit CMP in 1988 and took a position as president and CEO of Cricket Software, overseeing the development and marketing of color desktop applications for Apple Computer's Macintosh, including a Postscript driven drawing program.