 In a July 2, 2001 article, "BusinessWeek" reporter Amy Borrus wrote that Schuler, "deserves just as much credit for AOL's explosive success" as then AOL Time Warner Inc. Chairman Steve Case or co-Chief Operating Officer Robert Pittman.The reporter pointed to the three years Schuler spent running AOL's Interactive Services group, "putting his stamp on much of the design that makes it so simple to use and features that make it so popular with families.