 Designer Junichi Masuda envisioned concepts of "reversed world", "matter and anti-matter", and ""E" = "mc"2" in designing it.Its location, the Distortion World, was designed by Takeshi Kawachimaru around Giratina, with the concept as "how Giratina fits in the world".When designing its theme, Masuda "thought of the front/back, life/death" to make it cover "bipolar, opposite ideas".