 In 2005, event founder Simon Lock sold the event and its parent company Australian Fashion Innovators to the New York-based International Management Group.The deal was rumoured to have been worth several million dollars.Rosemount Estate wineries acquired naming rights from Mercedes-Benz in 2006 and the event was renamed Rosemount Australian Fashion Week (RAFW), but the principal sponsorship passed back to Mercedes-Benz in 2011.