 The 1980s "Out of the Ordinary" advertising campaign involved a series of postapocalyptic commercials featuring a space cowboy and an alien sidekick seeking "something different" from a simple generic cola.The campaign also produced commercials featuring the movie creature Godzilla, where citizens of a Japanese town offered Dr Pepper as a libation.The commercials were prominently featured during the 1986 syndication of "The Canned Film Festival", which was sponsored by the Dr Pepper Company.