 The Marketing Science Centre has now been expanded by the University of South Australia to form The Ehrenberg-Bass Institute for Marketing Science and the Centre for Research in Marketing at LSBU was renamed the Ehrenberg Centre for Research in Marketing in 2005, and Dr. Dag Bennett is now the director.The former R. and D. I. has been incorporated into both the above.Ehrenberg held the rare distinction of having been awarded the Gold Medal of the British Market Research Society twice, first in 1969 and again in 1996.