 He has worked with for or consulted at over the years many large corporations including Apple Computer, AOL, Xerox, PepsiCo, Playboy, Citibank, and Lipton.Hoffer often promotes the message that "everything old is new again" - arguing that many of today's inventions are simply repackaged versions of old ideas.This may be the driving force behind his work as co-founder of several Internet companies including