 After the stunt, the adult contemporary format on the station, known as "MY 102.5", was born and launched with a 102-day music marathon.WMYI-FM enjoyed large success shortly after it was born in 1987 with the popular "Love and Hudson" Morning Show.During the mid to late 1990s, the station, while still successful, had slipped in Arbitron rankings, but enjoyed a return to the top of the ratings by 2006.