 She was promoted to director of marketing, then to executive vice-president in 1988.O'Malley's work on marketing and promotions boosted the team's ticket sales even as the team struggled on the court; between 1988 and 1992 O'Malley produced a 25% increase in attendance, with 1991–1992 season recording the team's highest average attendance in 13 years and the most sold-out games in team history.In May 1991, Pollin appointed O'Malley president of the Bullets (O'Malley initially protested that she could not be team president because he was already president; he said he could find something else to be).