 On September 3, 2014, Gracenote acquired Baseline, a Los-Angeles based provider of film and TV data and information.Baseline had previously been owned by the NY Times from 2006-2011 after which it was sold back to its original owners.This $50 million purchase deepened Gracenote's existing video datasets and added the Studio System database, a subscription-based resource for the Hollywood content creation and distribution communities, to its line-up of offerings.