 In autumn 1984, Carl Haas had successfully negotiated a sponsorship deal with Beatrice Foods for Haas's entry into the Formula One World Championship.At the urging of Beatrice Foods' CEO, Jim Dutt, Haas dropped sponsor Budweiser and took on Beatrice as title sponsor of their Championship Auto Racing Teams (CART) IndyCar team.With the aid of Beatrice, later that year Haas announced an engine supplier for the program.