 Carrying with it a €20000 prize, this is the most highly endowed award for European marketing textbooks.In 2006, Simon published "Manage for Profit, Not for Market Share", which takes a critical look at the widespread focus on volume and market share and calls for a conscious shift of focus towards profit.Simon's most well-known publications include "Think" (2004), "Power Pricing" (1997), "Hidden Champions" (1996), "Hidden Champions of the 21st Century" (2009) and "Preismanagement" (3rd edition 2009).