 Under the name "Cicero Grimes", he worked at WNRZ in Ann Arbor in 1970, and then moved to WRIF's predecessor, WXYZ-FM, which at the time was airing a syndicated progressive-rock format distributed by ABC called "Love".Penhallow was one of the "Love" format's local announcers and stayed on as WXYZ-FM transitioned to an all-local air staff and moved from progressive rock to the then-new "album oriented rock" format as WRIF.Penhallow's trademark is the saying of his name as "Arthur Penhallow, BABY", "The Poobah", "The Poob", or "The Grand Poobah", and the cry is one of WRIF's most popular bumper sticker slogans.