 The deal officially closed on February 1, 2017.In September 2017, Gracenote partnered with Connekt and Ensequence to deliver real-time offers on smart TVs.With the acquisition by Tribune Media in 2014 and subsequent acquisitions of What's-ON, HWW, Baseline, SportsDirect, and Infostrada Sports, Gracenote has expanded its core data product beyond Music into Video and Sports.