 In voiceover, Jack Bell (Bill Sage), an advertising executive, explains how his ideas came to bring the "triple M" into power and reduce human beings to mere consumers, pawns of the corporation.Flash-forwards show his visit to a "gun boutique" to buy a pistol, and a suicide attempt in his car.The innovative idea Jack contributes to Triple M is that, since sexually active people are the most active consumers, people will record each of their sexual encounters as an economic transaction.