 He made his first appearance on 14 December 2006.Jay's storylines since joining the programme have included being part of a gang, coping with the death of his father Jase Dyer (Stephen Lord), being orphaned by age 14 which results in his going into foster care and then being taken care of by the Mitchell family, as well as maturing from a wayward teen, becoming a surrogate brother to Ben Mitchell (Max Bowden), helping Ben cover up the murder of Heather Trott (Cheryl Fergison), being arrested for having indecent images of a child on his mobile phone after discovering his girlfriend Linzi Bragg (Amy-Leigh Hickman) is below the age of consent, drug dealing and developing a drug habit by taking cocaine.In August 2017, in a two-hander episode between Phil and Jay, Jay finds out that Phil accidentally killed his biological father, a homeless man who was at the car lot the night that Phil set it alight, however, this is later revealed to be a lie.