 This was base upon Graduate work research preformed by Michael Raines and professor Robert Heoke.The early part of 2010 saw the rise of Card Linked Offers (CLOs) as a new loyalty marketing technique for brands, retailers and financial institutions, stemming from a rise in popularity of both mobile payment and coupons.CLOs connect offers or discounts directly to a consumer's credit card or debit card, which can then be redeemed at the point of sale.