 One of the first movies in Tollywood to be shot in Switzerland, the budget didn't allow the producers to take a big crew to Zermatt.The producer Allu Aravind himself worked as costume and make up assistant for Chiranjeevi and Shobana made herself up.The actors and the director came up with the choreography based on the light and scenery around them for the 3 days they had to shoot the "Chiluka Kshemama" song.