 Examples include 0120-363963, where the numbers 3963 can also be read as サンキューローソン (sankyuu rooson, "Thank you, Lawson"), and 0120-026-999 in which 026-999 can be read as オフロでキュッキュッキュ (お風呂で急々々 ), which literally means "bath - quick, quick, quick".Phonewords have been widely used for both local and toll-free numbers, with significant growth in the 1980s and 1990s.Local telephone numbers have always been subject to the constraint that the first digits must identify a geographic location, leaving less flexibility to select digits which spell specific phonewords.