 In late February 2010, KSSJ dropped its "Smooth Jazz" slogan, re-branding itself as simply "94/7 KSSJ" while also changing its logo and adding additional adult contemporary and urban AC vocals to the playlist, transitioning to Smooth AC.On March 3, 2010, the KSSJ website, as well as e-mails, indicated that the format would change at noon.Management stated "the audience for the station can no longer sustain the business of the station."