 (173)

The harsh beauty standards of the late 1980s are also detailed, describing the pressure on women to look young when past their youth, and the promotion of cosmetic surgery as a means to this end.Consisting of three chapters (9, 10 & 11), this portion deals with the "New Right" movement and its pro-family, although anti-feminist, agenda; the Reagan presidency and its reversal of feminist gains of the 1970s; and the mainstream thinkers and writers whose views aided the public acceptance of the backlash.Faludi discusses the New Right's intention to "turn the clock back to 1954" and their articulation of the idea that women's equality is responsible for women's unhappiness (230).