 As well, two publishing companies, Crown Publishing Group (Faludi's "Backlash") and Little, Brown and Company (Gloria Steinem's "Revolution From Within") made an unusual decision to promote the two books together, which proved commercially successful in heightening attention for the authors, the books, and the subject matter.Faludi and Steinem were together on the cover of "Time", in ads, in interviews and in the "reams of commentary on both books".A staple topic on the editorial opinion pages of newspapers and magazines, "Backlash" drew strong and conflicting responses, including significant "backlash", such as comments where Faludi was accused of feminist "sulking on the bestseller lists" and ignoring the gains of the women's movement.