"(46)

Consisting of five chapters (4, 5, 6, 7& 8), this part covers the media delivery of a backlash through the reporting of 'trends'; the evidence of a counter-assault on feminism in Hollywood's portrayal of women in the 1980s; television's projection of the backlash in its changing roles for women; the change of focus in the fashion industry from the business suits of the 1970s to 'feminine' and impractical lingerie in the 1980s; and the cosmetic industry's emphasis on unnaturally accentuating features and its promotion of cosmetic surgery.