 Top graphic designers and poster artists such as Tom Purvis were employed to promote its services and encourage the public to visit the holiday destinations of the east coast during the summer.The first chief mechanical engineer of the LNER was Sir Nigel Gresley, who held the post for most of the LNER's life.He was noted for his "Big Engine" policy, and is best remembered for his large express passenger locomotives, many times the holder of the world speed record for steam locomotives.