 He was formally a graphic designer notable for his works with ABC, Scritti Politti, Pink Floyd and Roxy Music.Breeden's logo work with ABC would display nuances of usage as the group reinvented itself from album to album.His various concepts for Scritti Politti would range from disarrayed wildflowers to chocolate bars and boxes to the many visual ways to reference Aretha Franklin, all suggesting elements of modern love at a period when Scritti was strongly establishing a transition to urban romance from a more DIY aesthetic that had previously distinguished their sound.