 Maintaining that faster readers were also more effective readers, she began developing her programs, ultimately establishing the methodology of using a finger or pointer to trace lines of text while eliminating sub-vocalizing (reading under one's breath or aloud in one's head).Her book "Reading Skills" was published in 1959 and she and her husband subsequently started the Evelyn Wood Reading Dynamics business.Classes were heavily advertised on television in the 1960s and '70s; Steve Allen was one of the highest-profile celebrity endorsers.