 In the 1960s, popular music groups such as The Beach Boys promoted the image of Californians as laid-back, tanned beach-goers.In terms of socio-cultural mores and national politics, Californians are perceived as more liberal than most other Americans, especially those who live in the coastal or northern regions of California.The state, in whole, is perceived as liberal, though the northeast region (predominantly the area covering the California half of the proposed State of Jefferson) and certain parts of the southern region (i.e.