 Norwood's Patron is HM The Queen and its Patron of Children's Services is Cherie Blair.The charity's celebrity supporters include Simon Cowell, Elton John, David Furnish, Sir Philip Green, Roger Daltrey, Theo Paphitis, Tom Conti and Piers Morgan.In 1795, brothers Abraham and Benjamin Goldsmid began campaigning for funds for a major Jewish poor relief scheme.