 In 1992, FEED funded an initiative in the form of a "plea" that was drafted and circulated among prominent members of the economics profession by Geoffrey Hodgson, Uskali Mäki, and Deirdre McCloskey.It was signed by 44 leading economists – including five Nobel Laureates – and published as an advertisement (paid for by FEED) in the May 1992 edition of "The American Economic Review"