 Bader had been with WHBL in some form since the 1980s, at first as the station's news director through the 1980s and most of the '90s (outside of a year with WCNZ) until the 2000 purchase of WHBL by Midwest.Under new management, WHBL went from a full-service format to matching that of WTAQ, and Bader was groomed into a political talk show host.WHBL continued to carry the WTAQ version of the show live after he moved there in 2004, along with WSAU in Wausau, and Bader also had the title of program director for WTAQ.