 Frito-Lay is a world icon in the field of in-package prizes.Besides being the current owner of Cracker Jack, the U.S. popcorn confection brand known for the "Prize Inside", Frito-Lay also regularly includes tazos and tattoos in packages of Lay's chips worldwide.In parts of Latin America, Frito-Lay has even introduced a brand called "Cheetos Sorpresa" (English