 Despite the efforts of the growers, coffee prices plunged on the international market from a high of more than $2.25 per kilogram in the mid-1970s to less than $0.45 per kilogram in the early 1990s.As a result of the declining prices, coffee producers were becoming increasingly marginalized.With the aid of affordable loans from foreign investors, more and more Honduran coffee growers are learning to produce high-value organic coffee for today's economy.