 Basil often displays blatant snobbishness as he attempts to climb the social ladder, frequently expressing disdain for the "riff-raff", "cretins" and "yobbos" that he believes regularly populate his hotel.His desperation is readily apparent as he makes increasingly hopeless manoeuvres and painful faux pas in trying to curry favour with those he perceives as having superior social status.Yet he finds himself forced to serve those individuals that are "beneath" him.