 On 2 March 2005, the company was announced as the new clothing outfitter for the Canadian Olympic team, in a $100 million deal, providing apparel for the 2006, 2008, 2010, and 2012 Games, having outbid the existing Canadian Olympic wear-supplier, Roots Canada, which had supplied Canada's Olympic teams from 1998 to 2004.The Canadian Olympic collection is sold through Hudson's Bay (and Zellers until 2013 when the Zellers leases were sold to Target Canada).HBC's 2006 Winter Olympics and 2008 Summer Olympics uniforms and toques received a mixed reception for their multicoloured stripes (green, red, yellow, blue) which seemed to be not-so-subtle advertising for HBC rather than representing the Canadian Olympic team's traditional colours of red and white (with black as a secondary), in contrast to well-received Root's 1998 collection with its trendy red letter jackets and Poor Boy caps.