 The HBC's 2010 Winter Olympics apparel was also controversial due to a knitted, machine-made sweater that looked like a Cowichan sweater.After a meeting between HBC representatives and Cowichan Tribes, a compromise was made between the parties; knitters would have an opportunity to sell their sweaters at the downtown Vancouver HBC store, alongside the HBC imitations.Lord Sebastian Coe, chairman of the 2012 London Olympic Games Organizing Committee, who attended the Vancouver Olympics, noted that the Canadians were passionate in embracing the Games with their "Canada" hoodies and their red mittens (of which 2.6 million pairs sold that year).