 With increasing mass-production of consumer commodities at Lower prices, and with global reach, sustainability has become an urgent issue amongst politicians, brands, and consumers.Early Western travelers, traveling to India, Persia, Turkey, or China, would frequently remark on the absence of change in fashion in those countries.The Japanese "shōgun"s secretary bragged (not completely accurately) to a Spanish visitor in 1609 that Japanese clothing had not changed in over a thousand years.