 The Target Canada chain folded in 2015; the leases were subsequently returned to landlords or re-sold to other retailers.In early 2019, HBC announced that it would close all 37 of the Home Outfitters stores by year end.The new Hudson's Bay brand was launched in March 2013, incorporating a new logo with an updated rendition of the classic Hudson's Bay Company coat of arms, designed to be modern and better reflect the company's heritage.