 Suddenly the low price of reaching millions worldwide, and the possibility of selling to or hearing from those people at the same moment when they were reached, promised to overturn established business dogma in advertising, mail-order sales, customer relationship management, and many more areas.The web was a new killer app—it could bring together unrelated buyers and sellers in seamless and low-cost ways.Entrepreneurs around the world developed new business models, and ran to their nearest venture capitalist.