 The entire engine and transmission were enclosed; the four cylinders were cast in a solid block; the suspension used two semi-elliptic springs.The car was very simple to drive, and easy and cheap to repair.It was so cheap at $825 in 1908 ($ today) (the price fell every year) that by the 1920s, a majority of American drivers had learned to drive on the Model T.

Ford created a huge publicity machine in Detroit to ensure every newspaper carried stories and ads about the new product.