 Honda's motorcycles in this class suffered performance and reliability problems when ridden the relatively long distances of the US highways.When the team found that the scooters they were using to get themselves around their U.S. base of San Francisco attracted positive interest from consumers that they fell back on selling the Super Cub instead.The most recent school of thought on Honda's strategy was put forward by Gary Hamel and C. K. Prahalad in 1989.