 In January 2016, HBC announced it would expand deeper into digital space with the acquisition of an online flash sales site, the Gilt Groupe, for US$250 million.In June 2018, HBC announced it would sell Gilt Groupe to online fashion store Rue La La for an undisclosed sum.In early 2017, the Hudson's Bay Company made an overture to Macy's for a potential takeover of the struggling department store.