 Helsinki was the 2012 World Design Capital, in recognition of the use of design as an effective tool for social, cultural, and economic development in the city.In choosing Helsinki, the World Design Capital selection jury highlighted Helsinki's use of 'Embedded Design', which has tied design in the city to innovation, "creating global brands, such as Nokia, Kone, and Marimekko, popular events, like the annual Helsinki Design Week, outstanding education and research institutions, such as the Aalto University School of Arts, Design and Architecture, and exemplary architects and designers such as Eliel Saarinen and Alvar Aalto".Helsinki hosts many film festivals.