 On April 2011, Hatfield announced her intention to work on a new album via fan-funding platform website PledgeMusic, from which she asked fans to help fund the project in exchange for personal artwork and memorabilia ranging from posters, CDs, and demos to one of Juliana's First Act guitars (used during the recording sessions) and even locks of her hair.The project also included donations for the Save a Sato foundation to which Hatfield is a major contributor.Fan response was enthusiastic, going over 400% of the original project cost.