 One such example of "Vogue"'s popularity is the younger version, "Teen Vogue", which covers clothing and trends that are targeted more toward the "fashionista on a budget".Haute couture designers followed the trend by starting ready-to-wear and perfume lines which are heavily advertised in the magazines and now dwarf their original couture businesses.A recent development within fashion print media is the rise of text-based and critical magazines which aim to prove that fashion is not superficial, by creating a dialogue between fashion academia and the industry.