 Following the war, the company revitalized its fur-trade and real-estate activities, and diversified its operations by venturing into the oil business.Today, the department store business is the only remaining part of the company's operations, in the form of department stores under the Hudson's Bay brand.The company co-founded Hudson's Bay Oil and Gas Company (HBOG) in 1926 with Marland Oil Company (which merged with Conoco in 1929).