 In November 2019 at the IGF in Berlin, Berners-Lee and the WWWF went on to launch the "Contract for the Web", a campaign initiative to persuade governments, companies and citizens to commit to nine principles to stop "misuse" with the warning "If we don't act now - and act together - to prevent the web being misused by those who want to exploit, divide and undermine, we are at risk of squandering" (its potential for good).Due to its prominence and immediacy as an effective means of mass communication, the Internet has also become more politicized as it has grown.This has led in turn, to discourses and activities that would once have taken place in other ways, migrating to being mediated by internet.