 Apocryphal legend has it that in 1961, longtime magazine and comic book publisher Martin Goodman was playing golf with either Jack Liebowitz or Irwin Donenfeld of rival company DC Comics, then known as National Periodical Publications, and that the top executive bragged about DC's success with the new superhero team the Justice League of America.While film producer and comics historian Michael Uslan has debunked the particulars of that story, Goodman, a publishing trend-follower, aware of the JLA's strong sales, did direct his comics editor, Stan Lee, to create a comic-book series about a team of superheroes.According to Lee, writing in 1974, "Martin mentioned that he had noticed one of the titles published by National Comics seemed to be selling better than most.