 A reserved man with a fear of public speaking, Hoover allowed his opponents in the Democratic Party to define him as cold, incompetent, reactionary, and out-of-touch.Hoover's opponents developed defamatory epithets to discredit him, such as "Hooverville" (the shanty towns and homeless encampments), "Hoover leather" (cardboard used to cover holes in the soles of shoes), and "Hoover blanket" (old newspaper used to cover oneself from the cold).While Hoover continued to resist direct federal relief efforts, Governor Franklin D. Roosevelt of New York launched the Temporary Emergency Relief Administration to provide aid to the unemployed.