"The first seven-second commercial for Wilkins was an immediate hit and was syndicated and reshot by Henson for local coffee companies throughout the United States, and he ultimately produced more than 300 coffee ads.Henson sold the rights to the Wilkins' Coffee, who allowed marketing executive John T. Brady to sell the rights to some toymakers and film studios, however in July 1992 Brady was sued by Jim Henson Productions for unfair competition in addition to copyright and trademark infringement.