title: MTV

text: From 1995 to 2000, MTV played 36.5% fewer music videos. MTV president Van Toffler stated: "Clearly, the novelty of just showing music videos has worn off. It's required us to reinvent ourselves to a contemporary audience." The network launched MTV Radio Network in 1995 with Westwood One. Despite targeted efforts to play certain types of music videos in limited rotation, MTV greatly reduced its overall rotation of music videos by the mid-2000s. A 10pm programming block for top shows and specials was created and called the 10 Spot. Dana Fuchs was the promo voice actor and writer for ads promoting these shows. While music videos were featured on MTV up to eight hours per day in 2000, the year 2008 saw an average of just three hours of music videos per day on MTV. It's been speculated that the rise of social media and websites like YouTube as an outlet for the promotion and viewing of music videos led to this reduction. During this time, MTV hired Nancy Bennett as Senior VP of creative and content development for MTV Networks Music. As the decade progressed, MTV video blocks would be relegated to the early morning hours. During his acceptance speech at the 2007 MTV Video Music Awards, Justin Timberlake would implore MTV to "play more damn videos!" in response to these changes.


title: MTV

text: Over the next decade, MTV would engage in channel drift, gradually expanding its programming outside of music videos with programming lightly or heavily related to music. MTV became known for its reality programming, some of which followed the lives of musicians; "The Osbournes", a reality show based on the everyday life of Black Sabbath frontman Ozzy Osbourne and his family premiered in 2002 and would become one of the network's premiere shows. It also kick-started a musical career for Kelly Osbourne, while Sharon Osbourne went on to host her own self-titled talk show on US television. Production ended on "The Osbournes" in November 2004. 2007's "A Shot at Love with Tila Tequila", chronicling MySpace sensation Tila Tequila's journey to find a companion, was the subject of criticism due to Tequila's bisexuality.


title: MTV

text: MTV would also venture into adult animation, with shows like "Celebrity Deathmatch", "Undergrads", "Clone High", and "Daria" each becoming cult classics. Simultaneously, MTV spawned the paranormal reality tv genre with the broadcast of MTV's "Fear" in 2000.


title: MTV

text: Prior to "Total Request Live" ending its run in 2008, MTV was experimenting with its remaining music programming under new formats. MTV first premiered a new music video programming block called "FNMTV", and a weekly special event called "FNMTV Premieres", hosted from Los Angeles by Pete Wentz of the band Fall Out Boy, which was designed to premiere new music videos and have viewers provide instantaneous feedback. "AMTV", an early morning block, debuted in 2009. The block would rebrand as "Music Feed" in 2013 with a reduced schedule and, unlike "FNMTV", featured many full-length music videos, news updates, interviews, and performances. MTV would continue to air music programming over the next decade, with the return of "MTV Unplugged" in 2009, the debut of "10 on Top" in May 2010, and "Hip Hop POV" on April 12, 2012.


title: MTV

text: 2009 saw the debut of "Jersey Shore", which became a ratings success throughout its run and spawned the "MTV Shores" franchise, but would attract various controversies. With backlash towards what some consider too much superficial content on the network, a 2009 "New York Times" article also revealed plans to shift MTV's focus towards more socially conscious media, which the article labels "MTV for the Obama era." Shortly after Michael Jackson died on June 25, the channel aired several hours of Jackson's music videos, accompanied by live news specials featuring reactions from MTV personalities and other celebrities. The temporary shift in MTV's programming culminated the following week with the channel's live coverage of Jackson's memorial service. MTV aired similar one-hour live specials with music videos and news updates following the death of Whitney Houston on February 11, 2012, and the death of Adam Yauch of the Beastie Boys on May 4, 2012.


title: MTV

text: In February 2010, MTV would drop the "Music Television" branding. The network would still air video premieres on occasion, through both television and real-time interaction with artists and celebrities on its website. Throughout the decade, music programming on the network would be scaled back. In April 2016, then-appointed MTV president Sean Atkins announced plans to restore music programming to the channel. On April 21, 2016, MTV announced that new "Unplugged" episodes will begin airing, as well as a new weekly performance series called "Wonderland". On that same day, immediately after the death of Prince, MTV interrupted its usual programming to air Prince's music videos. In July 2017, it was announced that "TRL" would be returning to the network on October 2, 2017. The "TRL" relaunch only lasted until 2019. Throughout the 2010s, it was observed that MTV's daily schedule came to predominantly consist of film broadcasts and frequent marathons of select original programming (such as "Ridiculousness"), with criticism from many about the frequency of "Ridiculousness" marathons.


title: MTV

text: Alongside its unscripted slate, MTV would produce more scripted programming. Such shows included "Awkward", an American version of "Skins", and a reimagining of "Teen Wolf". In June 2012, the network announced the development of a television series based on the "Scream" franchise. As MTV would pivot back to unscripted programming towards the end of the decade, some of these shows would be moved to other networks.


title: MTV

text: Chris McCarthy was named president of MTV in 2016. In 2021, McCarthy was named president and CEO of MTV Entertainment Group (which also oversees Comedy Central, Paramount Network, TV Land, CMT, and Smithsonian Channel).


title: MTV

text: As MTV expanded, music videos and VJ-guided programming were no longer the centerpiece of its programming. The channel's programming has covered a wide variety of genres and formats aimed at adolescents and young adults. In addition to its original programming, MTV has also aired original and syndicated programs from Paramount-owned siblings and third-party networks.


title: MTV

text: MTV is also a producer of films aimed at young adults through its production label, MTV Films, and has aired both its own theatrically released films and original made-for-television movies from MTV Studios in addition to acquired films.


title: MTV

text: In 2010, a study by the Gay and Lesbian Alliance Against Defamation found that of 207.5 hours of prime time programming on MTV, 42% included content reflecting the lives of gay, bisexual and transgender people. This was the highest in the industry and the highest percentage ever.


title: MTV

text: In 2018, MTV launched a new production unit under the MTV Studios name focused on producing new versions of MTV's library shows. This was later renamed MTV Entertainment Studios.


title: MTV

text: MTV's now-iconic logo was designed in 1981 by Manhattan Design (a collective formed by Frank Olinsky, Pat Gorman and Patty Rogoff) under the guidance of original creative director Fred Seibert. The block letter "M" was sketched by Rogoff, with the scribbled word "TV" spraypainted by Olinksky. The primary variant of MTV's logo at the time had the "M" in yellow and the "TV" in red. But unlike most television networks' logos at the time, the logo was constantly branded with different colors, patterns and images on a variety of station IDs. Examples include 1988's ID "Adam And Eve", where the "M" is an apple and the snake is the "TV". And for 1984's ID "Art History", the logo is shown in different art styles. The only constant aspects of MTV's logo at the time were its general shape and proportions, with everything else being dynamic.


title: MTV

text: MTV launched on August 1, 1981, with an extended network ID featuring the first landing on the moon (with still images acquired directly from NASA), which was a concept of Seibert's executed by Buzz Potamkin and Perpetual Motion Pictures. The ID then cut to the American flag planted on the moon's surface changed to show the MTV logo on it, which rapidly changed into different colors and patterns several times per second as the network's original guitar-driven jingle was played for the first time. After MTV's launch, the "moon landing" ID was edited to show only its ending, and was shown at the top of every hour until early 1986, when the ID was scrapped in light of the Space Shuttle Challenger disaster. The ID ran "more than 75,000 times each year (48 times each day), at the top and bottom of every hour every day" according to Seibert.


title: MTV

text: From the late 1990s to the early 2000s, MTV updated its on-air appearance at the beginning of every year and each summer, creating a consistent brand across all of its music-related shows. This style of channel-wide branding came to an end as MTV drastically reduced its number of music-related shows in the early to mid 2000s. Around this time, MTV introduced a static and single color digital on-screen graphic to be shown during all of its programming.


title: MTV

text: Starting with the premiere of the short-lived program "FNMTV: Friday Night MTV" in 2008, MTV started using a updated and cropped version of its original logo for the 30 years during most of its on-air programming. It became MTV's official logo on February 8, 2010, and officially debuted on its website. The channel's full text "MUSIC TELEVISION" was eliminated, with the revised and chopped down on the logo largely the same as the original logo, but without the initialism, the bottom of the "M" being cropped and the "V" in "TV" no longer branching off. This change was most likely made to reflect MTV's more prominent focus on reality and comedy programming and less on music-related programming. However, much like the original logo, the new logo was designed to be filled in with a seemingly unlimited variety of images. It is used worldwide, but not everywhere existentially. The new logo was first used on MTV Films logo with the 2010 film "Jackass 3D". MTV's rebranding was overseen by Popkern.


title: MTV

text: On June 25, 2015, MTV International rebranded its on-air look with a new vaporwave and seapunk-inspired graphics package. It included a series of new station IDs featuring 3D renderings of objects and people, much akin to vaporwave and seapunk "aesthetics". Many have derided MTV's choice of rebranding, insisting that the artistic style was centered on denouncing corporate capitalism (many aesthetic pieces heavily incorporate corporate logos of the 1970s, 80s and 90s, which coincidentally include MTV's original logo) rather than being embraced by major corporations like MTV. Many have also suggested that MTV made an attempt to be relevant in the modern entertainment world with the rebrand. In addition to this, the rebrand was made on exactly the same day that the social media site Tumblr introduced Tumblr TV, an animated GIF viewer which featured branding inspired by MTV's original 1980s on-air look. Tumblr has been cited as a prominent location of aesthetic art, and thus many have suggested MTV and Tumblr "switched identities". The rebrand also incorporated a modified version of MTV's classic "I Want My MTV!" slogan, changed to read "I Am My MTV". "Vice" has suggested that the slogan change represents "the current generation's movement towards self-examination, identity politics and apparent narcissism." MTV also introduced MTV Bump, a website that allows Instagram and Vine users to submit videos to be aired during commercial breaks, as well as MTV Canvas, an online program where users submit custom IDs to also be aired during commercial breaks.


title: MTV

text: On February 5, 2021, MTV began to use a revised logo in tandem with the 2010 version, doing away with the 3D effect inherited from its predecessors (much akin to the current MTV Video Music Awards variant). That logo is revealed to be an alternate variant of the current logo designed by the design agency Loyalkaspar, which pays homage to MTV of the past with the red-yellow-blue color combination and the 3D effect mainly inherited from its predecessor logo. The new logo's rollout was completed in time for the 2021 MTV Video Music Awards.


title: MTV

text: The channel's iconic "I Want My MTV!" advertising campaign was launched in 1982. It was first developed by George Lois and was based on a cereal commercial from the 1950s with the slogan "I Want My Maypo!" that Lois adapted unsuccessfully from the original created by animator John Hubley.


title: MTV

text: Lois's first pitch to the network was roundly rejected when Lois insisted that rock stars like Mick Jagger should be crying when they said the tag line, not unlike his failed 'Maypo' revamp. His associate, and Seibert mentor Dale Pon took over the campaign, strategically and creatively, and was able to get the campaign greenlit when he laughed the tears out of the spots. From then on –with the exception of the closely logos on the first round of commercials– Pon was the primary creative force.


title: MTV

text: All the commercials were produced by Buzz Potamkin and his new company Buzzco Productions, directed first by Thomas Schlamme and Alan Goodman and eventually by Candy Kugel.


title: MTV

text: The campaign featured popular artists and celebrities, including Pete Townshend, Pat Benatar, Adam Ant, David Bowie, the Police, Kiss, Culture Club, Billy Idol, Hall & Oates, Cyndi Lauper, Madonna, Lionel Richie, Ric Ocasek, John Mellencamp, Peter Wolf, Joe Elliott, Stevie Nicks, Rick Springfield, and Mick Jagger, interacting with the MTV logo on-air and encouraging viewers to call their pay television providers and request that MTV be added to their local channel lineups. Eventually, the slogan became so ubiquitous that it made an appearance as a lyric sung by Sting on the Dire Straits song "Money for Nothing", whose music video aired in regular rotation on MTV when it was first released in 1985, which became the basis of the music used in the MTV Entertainment Studios production logo.


title: MTV

text: The channel has been a target of criticism by different groups about programming choices, social issues, political correctness, sensitivity, censorship, and a perceived negative social influence on young people. Portions of the content of MTV's programs and productions have come under controversy in the general news media and among social groups that have taken offense. Some within the music industry criticized what they saw as MTV's homogenization of rock 'n' roll, including the punk band the Dead Kennedys, whose song "M.T.V.Get Off the Air" was released on their 1985 album "Frankenchrist", just as MTV's influence over the music industry was being solidified. MTV was also the major influence on the growth of music videos during the 1980s.


title: MTV

text: During MTV's first few years, very few black artists were featured. The select few in MTV's rotation between 1981 and 1984 were Michael Jackson, Prince, Eddy Grant, Tina Turner, Donna Summer, Joan Armatrading, Musical Youth, The Specials, The Selecter, Grace Jones, John Butcher and Herbie Hancock. Mikey Craig of Culture Club, Joe Leeway of Thompson Twins and Tracy Wormworth of The Waitresses were also black. The Specials, which included black and white vocalists and musicians, were also the first act with people of color to perform on MTV; their song "Rat Race" was the 58th video on the station's first broadcast day.


title: MTV

text: MTV refused other black artists' videos, such as Rick James' "Super Freak", because they did not fit the channel's carefully selected album-oriented rock format at the time. The exclusion enraged James, who publicly advocated the addition of more black artists to the channel. David Bowie also questioned MTV's lack of black artists during an on-air interview with VJ Mark Goodman in 1983. MTV's original head of talent and acquisition, Carolyn B. Baker, who was black, questioned why the definition of music had to be so narrow, as did a few others outside the network. Years later, Baker said, "The party line at MTV was that we weren't playing black music because of the research' – but the research was based on ignorance… We were young, we were cutting-edge. We didn't have to be on the cutting edge of racism." Nevertheless, it was Baker who rejected Rick James' "Super Freak" video "because there were half-naked women in it, and it was a piece of crap. As a black woman, I did not want that representing my people as the first black video on MTV."


title: MTV

text: The network's director of music programming, Buzz Brindle, told an interviewer in 2006: "MTV was originally designed to be a rock music channel. It was difficult for MTV to find African American artists whose music fit the channel's format that leaned toward rock at the outset." Writers Craig Marks and Rob Tannenbaum noted that the channel "aired videos by plenty of white artists who didn't play rock." Andrew Goodwin later wrote: "[MTV] denied racism, on the grounds that it merely followed the rules of the rock business." MTV senior executive vice president Les Garland complained decades later, "The worst thing was that 'racism' bullshit... there were hardly any videos being made by black artists. Record companies weren't funding them. "They" never got charged with racism." However, critics of that defence pointed out that record companies were not funding videos for black artists because they knew they would have difficulty persuading MTV to play them.


title: MTV

text: In celebrating the 40th anniversary of the network's launch in 2021, current MTV Entertainment Group president Chris McCarthy acknowledged that "(o)ne of the bigger mistakes in the early years was not playing enough diverse music...but the nice thing that I’ve always learned at MTV is we have no problem owning our mistakes, quickly correcting them and trying to do the right thing and always follow where the audience is going."


title: MTV

text: Before 1983, Michael Jackson also struggled for MTV airtime. To resolve the struggle and finally "break the color barrier", the president of CBS Records, Walter Yetnikoff, denounced MTV in a strong, profane statement, threatening to take away its right to play any of the label's music. However, Les Garland, then acquisitions head, said he decided to air Jackson's "Billie Jean" video without pressure from CBS, a statement later contradicted by CBS head of Business Affairs David Benjamin in Vanity Fair.


title: MTV

text: According to "The Austin Chronicle", Jackson's video for the song "Billie Jean" was "the video that broke the color barrier, even though the channel itself was responsible for erecting that barrier in the first place." But change was not immediate. "Billie Jean" was not added to MTV's "medium rotation" playlist (two to three airings per day) until it reached No. 1 on the "Billboard" Hot 100 chart. In the final week of March, it was in "heavy rotation", one week before the MTV debut of Jackson's "Beat It" video. Prince's "Little Red Corvette" joined both videos in heavy rotation at the end of April. At the beginning of June, "Electric Avenue" by Eddy Grant joined "Billie Jean", which was still in heavy rotation until mid-June. At the end of August, "She Works Hard for the Money" by Donna Summer was in heavy rotation on the channel. Herbie Hancock's "Rockit" and Lionel Richie's "All Night Long" were placed in heavy rotation at the end of October and the beginning of November respectively. In the final week of November, Donna Summer's "Unconditional Love" was in heavy rotation. When Jackson's elaborate video for "Thriller" was released late that year, raising the bar for what a video could be, the network's support for it was total; subsequently, more pop and R&B videos were played on MTV.


title: MTV

text: Following Jackson's and Prince's breakthroughs on MTV, Rick James did several interviews where he brushed off the accomplishment as tokenism, saying in a 1983 interview, in an episode of "" on James, that "any black artist that [had] their video played on MTV should pull their [videos] off MTV."


title: MTV

text: HBO also had a 30-minute program of music videos called "Video Jukebox", that first aired around the time of MTV's launch and lasted until late 1986. Also around this time, HBO, as well as other premium channels such as Cinemax, Showtime and The Movie Channel, occasionally played one or a few music videos between movies.


title: MTV

text: SuperStation WTBS launched "Night Tracks" on June 3, 1983, with up to 14 hours of music video airplay each late night weekend by 1985. Its most noticeable difference was that black artists that MTV initially ignored received airplay. The program ran until the end of May 1992.


title: MTV

text: A few markets also launched music-only channels including Las Vegas' KVMY (channel 21), which debuted in the summer of 1984 as KRLR-TV and branded as "Vusic 21". The first video played on that channel was "Video Killed the Radio Star", following in the footsteps of MTV.


title: MTV

text: Shortly after TBS began "Night Tracks", NBC launched a music video program called "Friday Night Videos", which was considered network television's answer to MTV. Later renamed simply "Friday Night", the program ran from 1983 to 2002. ABC's contribution to the music video program genre in 1984, "ABC Rocks", was far less successful, lasting only a year.


title: MTV

text: TBS founder Ted Turner started the Cable Music Channel in 1984, designed to play a broader mix of music videos than MTV's rock format allowed. But after one month as a money-losing venture, Turner sold it to MTV, who redeveloped the channel into VH1.


title: MTV

text: Shortly after its launch, the Disney Channel aired a program called "DTV", a play on the MTV acronym. The program used music cuts, both from past and upcoming artists. Instead of music videos, the program used clips of various vintage Disney cartoons and animated films to go with the songs. The program aired in multiple formats, sometimes between shows, sometimes as its own program, and other times as one-off specials. The specials tended to air both on the Disney Channel and NBC. The program aired at several times between 1984 and 1999. In 2009, Disney Channel revived the "DTV" concept with a new series of short-form segments called "Re-Micks".


title: MTV

text: MTV has edited a number of music videos to remove references to drugs, sex, violence, weapons, racism, homophobia, and/or advertising. Many music videos aired on the channel were either censored, moved to late-night rotation, or banned entirely from the channel.


title: MTV

text: In the 1980s, parent media watchdog groups such as the Parents Music Resource Center (PMRC) criticized MTV over certain music videos that were claimed to have explicit imagery of satanism. As a result, MTV developed a strict policy on refusal to air videos that may depict Satanism or anti-religious themes. This policy led MTV to ban music videos such as "Jesus Christ Pose" by Soundgarden in 1991 and "Megalomaniac" by Incubus in 2004; however, the controversial band Marilyn Manson was among the most popular rock bands on MTV during the late 1990s and early 2000s.


title: MTV

text: On September 28, 2016, on an AfterBuzz TV live stream, Scout Durwood said that MTV had a "no appropriation policy" that forbid her from wearing her hair in cornrows in an episode of "Mary + Jane". She said, "I wanted to cornrow my hair, and they were like, 'That's racist.'"


title: MTV

text: Magyar Televízió, Hungary's public broadcaster who has a trademark on the initials MTV, registered with the Hungarian copyright office, sued the American MTV (Music Television) network for trademark infringement when the Hungarian version of the music channel was launched in 2007. The suit is still ongoing.


title: MTV

text: During the 1989 MTV Video Music Awards ceremony, comedian Andrew Dice Clay did his usual "adult nursery rhymes" routine (which he had done in his stand-up acts), after which the network executives imposed a lifetime ban. Billy Idol's music video for the song "Cradle of Love" originally had scenes from Clay's film "The Adventures of Ford Fairlane" when it was originally aired; scenes from the film were later excised. During the 2011 MTV Video Music Awards, Clay was in attendance where he confirmed that the channel lifted the ban.


title: MTV

text: In the wake of controversy that involved a child burning down his house after allegedly watching "Beavis and Butt-head", MTV moved the show from its original 7 p.m. time slot to an 11p.m. time slot. Also, Beavis' tendency to flick a lighter and yell "fire" was removed from new episodes, and controversial scenes were removed from existing episodes before their rebroadcast. Some extensive edits were noted by series creator Mike Judge after compiling his , saying that "some of those episodes may not even exist actually in their original form."


title: MTV

text: A pilot for a show called "Dude, This Sucks" was canceled after teens attending a taping at the Snow Summit Ski Resort in January 2001 were sprayed with liquidized fecal matter by a group known as "The Shower Rangers". The teens later sued, with MTV later apologizing and ordering the segment's removal.


title: MTV

text: After Viacom's purchase of CBS, MTV was selected to produce the Super Bowl XXXV halftime show in 2001, airing on CBS and featuring Britney Spears, NSYNC, and Aerosmith. Due to its success, MTV was invited back to produce another halftime show in 2004; this sparked a nationwide debate and controversy that drastically changed Super Bowl halftime shows, MTV's programming, and radio censorship.


title: MTV

text: When CBS aired Super Bowl XXXVIII in 2004, MTV was again chosen to produce the halftime show, with performances by such artists as Nelly, P. Diddy, Janet Jackson, and Justin Timberlake. The show became controversial, however, after Timberlake tore off part of Jackson's outfit while performing "Rock Your Body" with her, revealing her right breast. All involved parties apologized for the incident, and Timberlake referred to the incident as a "wardrobe malfunction".


title: MTV

text: Michael Powell, former chairman of the Federal Communications Commission, ordered an investigation the day after broadcast. In the weeks following the halftime show, MTV censored much of its programming. Several music videos, including "This Love" and "I Miss You", were edited for sexual content. In September 2004, the FCC ruled that the halftime show was indecent and fined CBS $550,000. The FCC upheld it in 2006, but federal judges reversed the fine in 2008.


title: MTV

text: Timberlake and Jackson's controversial event gave way to a "wave of self-censorship on American television unrivaled since the McCarthy era". After the sudden event, names surfaced such as nipplegate, Janet moment, and boobgate, and this spread politically, furthering the discussion into the 2004 presidential election surrounding "moral values" and "media decency".


title: MTV

text: In 2005, the Parents Television Council (PTC) released a study titled "MTV Smut Peddlers", which sought to expose excessive sexual, profane, and violent content on the channel, based on MTV's spring break programming from 2004. Jeanette Kedas, an MTV network executive, called the PTC report "unfair and inaccurate" and "underestimating young people's intellect and level of sophistication", while L. Brent Bozell III, then-president of the PTC, stated: "the incessant sleaze on MTV presents the most compelling case yet for consumer cable choice", referring to the practice of pay television companies to allow consumers to pay for channels "à la carte".


title: MTV

text: In April 2008, PTC released "The Rap on Rap", a study covering hip-hop and R&B music videos rotated on programs "106 & Park" and "Rap City", both shown on BET, and "Sucker Free" on MTV. PTC urged advertisers to withdraw sponsorship of those programs, whose videos PTC stated targeted children and teenagers containing adult content.


title: MTV

text: MTV received significant criticism from Italian American organizations for "Jersey Shore", which premiered in 2009. The controversy was due in large part to the manner in which MTV marketed the show, as it liberally used the word "guido" to describe the cast members. The word "guido" is generally regarded as an ethnic slur when referring to Italians and Italian Americans. One promotion stated that the show was to follow, "eight of the hottest, tannest, craziest Guidos," while yet another advertisement stated, ""Jersey Shore" exposes one of the tri-state area's most misunderstood species ... the GUIDO. Yes, they really do exist! Our Guidos and Guidettes will move into the ultimate beach house rental and indulge in everything the Seaside Heights, New Jersey scene has to offer."


title: MTV

text: Prior to the series debut, Unico National formally requested that MTV cancel the show. In a formal letter, the company called the show a "direct, deliberate and disgraceful attack on Italian Americans." Unico National President Andre DiMino said, "MTV has festooned the 'bordello-like' house set with Italian flags and red, white and green maps of New Jersey while every other cutaway shot is of Italian signs and symbols. They are blatantly as well as subliminally bashing Italian Americans with every technique possible." Around this time, other Italian organizations joined the fight, including the NIAF and the Order Sons of Italy in America.


title: MTV

text: MTV responded by issuing a press release which stated in part, "The Italian American cast takes pride in their ethnicity. We understand that this show is not intended for every audience and depicts just one aspect of youth culture." Following the calls for the show's removal, several sponsors requested that their ads not be aired during the show. These sponsors included Dell, Domino's Pizza, and American Family Insurance. Despite the loss of certain advertisers, MTV did not cancel the show. Moreover, the show saw its audience increase from its premiere in 2009, and continued to place as MTV's top-rated programs during "Jersey Shore's" six-season run, ending in 2012.


title: MTV

text: In December 2016, MTV online published a social justice-oriented New Year's resolution-themed video directed towards white men. The video caused widespread outrage online, including video responses from well-known online personas, and was deleted from MTV's YouTube channel. The video was then reuploaded to their channel, with MTV claiming the new video contained "updated graphical elements". The new video quickly received over 10,000 dislikes and fewer than 100 likes from only 20,000 views, and MTV deleted the video for a second time.


title: MTV

text: In addition to its regular programming, MTV has a long history of promoting social, political, and environmental activism in young people. The channel's vehicles for this activism have been "Choose or Lose", encompassing political causes and encouraging viewers to vote in elections; "Fight For Your Rights", encompassing anti-violence and anti-discrimination causes; "think MTV"; and "MTV Act" and "Power of 12", the newest umbrellas for MTV's social activism.


title: MTV

text: In 1992, MTV started a pro-democracy campaign called "Choose or Lose", to encourage over 20 million people to register to vote, and the channel hosted a town hall forum for then-candidate Bill Clinton.


title: MTV

text: In recent years, other politically diverse programs on MTV have included "True Life", which documents people's lives and problems, and MTV News specials, which center on very current events in both the music industry and the world. One special show covered the 2004 US presidential election, airing programs focused on the issues and opinions of young people, including a program where viewers could ask questions of Senator John Kerry. MTV worked with P. Diddy's "Citizen Change" campaign, designed to encourage young people to vote.


title: MTV

text: Additionally, MTV aired a documentary covering a trip by the musical group Sum 41 to the Democratic Republic of the Congo, documenting the conflict there. The group ended up being caught in the midst of an attack outside of the hotel and were subsequently flown out of the country.


title: MTV

text: The channel also began showing presidential campaign commercials for the first time during the 2008 US presidential election. This has led to criticism, with Jonah Goldberg opining that "MTV serves as the Democrats' main youth outreach program."


title: MTV

text: In 2012, MTV launched "MTV Act" and "Power of 12", its current social activism campaigns. "MTV Act" focuses on a wide array of social issues, while "Power of 12" was a replacement for MTV's "Choose or Lose" and focused on the 2012 US presidential election.


title: MTV

text: In 2016, MTV continued its pro-democracy campaign with "Elect This", an issue-oriented look at the 2016 election targeting Millennials. Original content under the "Elect This" umbrella includes "Infographica," short animations summarizing MTV News polls; "Robo-Roundtable," a digital series hosted by animatronic robots; "The Racket," a multi-weekly digital series; and "The Stakes," a weekly political podcast.


title: MTV

text: Since its launch in 1981, the brand "MTV" has expanded to include many additional properties beyond the original MTV channel, including a variety of sister channels in the US, dozens of affiliated channels around the world, and an Internet presence through MTV.com and related websites.


title: MTV

text: MTV operates a group of channels under MTV Networksa name that continues to be used for the individual units of the now Paramount Media Networks, a division of corporate parent Paramount Global. In 1985, MTV saw the introduction of its first regular sister channel, VH1, which was originally an acronym for "Video Hits One" and was designed to play adult contemporary music videos. From now on, VH1 is aimed at celebrity and popular culture programming which include many reality shows. Another sister channel, CMT, targets the southern culture market.


title: MTV

text: The advent of satellite television and digital cable brought MTV greater channel diversity, including its current sister channels MTV2 and Spanish-speaking MTV Tr3́s (now Tr3́s), which initially played music videos exclusively but now focus on other programming. MTV also formerly broadcast MTVU on campuses at various universities until 2018, when the MTV Networks on Campus division was sold, and the channel remained as a digital cable channel only. MTV used to also have MTV Hits and MTVX channels until these were converted into NickMusic and MTV Jams, respectively. MTV Jams was later rebranded as BET Jams in 2015.


title: MTV

text: In January 2006, MTV launched MTV HD, a 1080i high-definition simulcast feed of MTV. Until Viacom's main master control was upgraded in 2013, only the network's original series after 2010 (with some pre-2010 content) are broadcast in high definition, while music videos, despite being among the first television works to convert to high definition presentation in the mid-2000s, were presented in 4:3 standard definition, forcing them into a windowboxing type of presentation; since that time, all music videos are presented in HD and are framed to their director's preference. "Jersey Shore", despite being shot with widescreen HD cameras, was also presented with SD windowboxing (though the 2018 "" revival is in full HD). The vast majority of providers carry MTV HD.


title: MTV

text: MTV Networks also operates MTV Live, a high-definition channel that features original HD music programming and HD versions of music related programs from MTV, VH1 and CMT. The channel was launched in January 2006 as MHD (Music: High Definition). The channel was officially rebranded as MTV Live on February 1, 2016.


title: MTV

text: In 2005 and 2006, MTV launched a list of channels for Asian Americans. The first channel was MTV Desi, launched in July 2005, dedicated towards Indian Americans. Next was MTV Chi, in December 2005, which catered to Chinese Americans. The third was MTV K, launched in June 2006 and targeted toward Korean Americans. Each of these channels featured music videos and shows from MTV's international affiliates as well as original US programming, promos, and packaging. All three of these channels ceased broadcasting on April 30, 2007.


title: MTV

text: On August 1, 2016, the 35th anniversary of the original MTV's launch, VH1 Classic was rebranded as MTV Classic. The channel's programming focused on classic music videos and programming (including notable episodes of "MTV Unplugged" and "VH1 Storytellers"), but skews more towards the 1980s, 1990s and 2000s. The network aired encores of 2000s MTV series such as "Beavis and Butt-Head" and "". The network's relaunch included a broadcast of MTV's first hour on the air, which was also simulcast on MTV and online via Facebook live streaming. MTV Classic only retained three original VH1 Classic programs, which were "That Metal Show", "Metal Evolution," and "Behind the Music Remastered", although repeats of current and former VH1 programs such as "Pop-Up Video" and "VH1 Storytellers" remained on the schedule. However, the rebranded MTV Classic had few viewers, and declined quickly to become the least-watched English-language subscription network rated by Nielsen at the end of 2016. At the start of 2017, it was reorganized into an all-video network.


title: MTV

text: In the late 1980s, before the World Wide Web, MTV VJ Adam Curry began experimenting on the Internet. He registered the then-unclaimed domain name "MTV.com" in 1993 with the idea of being MTV's unofficial new voice on the Internet. Although this move was sanctioned by his supervisors at MTV Networks at the time, when Curry left to start his own web-portal design and hosting company, MTV subsequently sued him for the domain name, which led to an out-of-court settlement.


title: MTV

text: The service hosted at the domain name was originally branded "MTV Online" during MTV's first few years of control over it in the mid-1990s. It served as a counterpart to the America Online portal for MTV content, which existed at AOL keyword MTV until approximately the end of the 1990s. After this time, the website became known as simply "MTV.com" and served as the Internet hub for all MTV and MTV News content.


title: MTV

text: MTV.com experimented with entirely video-based layouts between 2005 and 2007. The experiment began in April 2005 as "MTV Overdrive", a streaming video service that supplemented the regular MTV.com website. Shortly after the 2006 MTV Video Music Awards, which were streamed on MTV.com and heavily used the "MTV Overdrive" features, MTV introduced a massive change for MTV.com, transforming the entire site into a Flash video-based entity. Much of users' feedback about the Flash-based site was negative, demonstrating a dissatisfaction with videos that played automatically, commercials that could not be skipped or stopped, and the slower speed of the entire website. The experiment ended in February 2007 as MTV.com reverted to a traditional HTML-based website design with embedded video clips, in the style of YouTube and some other video-based websites.


title: MTV

text: From 2006 to 2007, MTV operated an online channel, MTV International, targeted to the broad international market. The purpose of the online channel was to air commercial-free music videos once the television channels started concentrating on shows unrelated to music videos or music-related programming.


title: MTV

text: The channel responded to the rise of the Internet as the new central place to watch music videos in October 2008 by launching MTV Music (later called MTV Hive), a website that featured thousands of music videos from MTV and VH1's video libraries, dating back to the earliest videos from 1981.


title: MTV

text: A newly created division of the company, MTV New Media, announced in 2008 that it would produce its own original web series, in an attempt to create a bridge between old and new media. The programming is available to viewers via personal computers, cell phones, iPods, and other digital devices.


title: MTV

text: In the summer of 2012, MTV launched a music discovery website called the MTV Artists Platform (also known as Artists.MTV). MTV explained, "While technology has made it way easier for artists to produce and distribute their own music on their own terms, it hasn't made it any simpler to find a way to cut through all the Internet noise and speak directly to all of their potential fans. The summer launch of the platform is an attempt to help music junkies and musicians close the gap by providing a one-stop place where fans can listen to and buy music and purchase concert tickets and merchandise."


title: MTV

text: MTV.com remains the official website of MTV, and it expands on the channel's broadcasts by bringing additional content to its viewers. The site features an online version of MTV News, podcasts, a commercial streaming service, movie features, profiles and interviews with recording artists and from MTV's television programs.


title: Sidney Crosby

text: Sidney Patrick Crosby (born August 7, 1987) is a Canadian professional ice hockey centre and captain of the Pittsburgh Penguins of the National Hockey League (NHL). Nicknamed "Sid the Kid" and dubbed "The Next One", he was selected first overall by the Penguins in the 2005 NHL Entry Draft. Crosby is widely regarded as one of the greatest ice hockey players of all time.


title: Sidney Crosby

text: During his two-year major junior career with the Rimouski Océanic, he earned many awards and led his club to the 2005 Memorial Cup final. Océanic and the Quebec Major Junior Hockey League retired Crosby's jersey number 87 in 2019. Crosby debuted in the NHL during the 2005–06 season, recording 102 points and finishing as runner-up for the Calder Memorial Trophy as the NHL Rookie of the Year. At 18 years and 253 days, he is the youngest player to date to reach 100 points in an NHL season. By his second season, he led the NHL with 120 points to capture the Art Ross Trophy, becoming the youngest player and the only teenager to win a scoring title in any major North American sports league. That same season, Crosby won the Hart Memorial Trophy as the league's most valuable player (MVP) and the Lester B. Pearson Award for most outstanding player as judged by his peers. He started the 2007–08 season with the team's captaincy and subsequently led them to the 2008 Stanley Cup Finals, where they were defeated by the Detroit Red Wings in six games. The Penguins returned to the Finals against Detroit the following year and won in seven games; Crosby became the youngest captain in NHL history to win the Stanley Cup.


title: Sidney Crosby

text: In 2009–10, he received the Mark Messier Leadership Award and scored 51 goals, winning the Maurice Richard Trophy as the NHL's leading goal scorer. In early 2011, Crosby sustained a concussion that left him sidelined for the rest of the season and for most of the 2011–12 campaign. In 2014, Crosby again won the Hart Memorial Trophy as well as his second Art Ross Trophy (104 points) and his third Ted Lindsay Award. Crosby led Pittsburgh to Stanley Cup championships in 2016 and 2017, becoming the third player to win the Conn Smythe Trophy (playoff MVP) in consecutive years. In 2017, he won his second Richard Trophy and was named one of the 100 Greatest NHL Players in history.


title: Sidney Crosby

text: Internationally, Crosby has represented Canada on numerous occasions. He won gold at the 2005 World Junior Championships, and was later named to Team Canada for the 2010 Winter Olympics in Vancouver. Playing against the United States in the gold medal game, he scored the game-winning goal in overtime. Crosby captained Team Canada at the 2014 Winter Olympics, winning his second consecutive Olympic gold medal. A year later, he led his country to gold in the World Championship in Prague, thus becoming a member of the Triple Gold Club and the only player in the club to have captained all three winning teams. In 2016, Crosby captained Canada to gold in the World Cup of Hockey and was elected MVP by a unanimous vote.


title: Sidney Crosby

text: Crosby was born in the Grace Maternity Hospital in Halifax, Nova Scotia on August 7, 1987 to Troy and Trina (née Forbes) Crosby. Crosby's jersey number (87) and 2007 contract signing ($8.7 million per year) reflect his birthdate (8/7/87). Crosby grew up in nearby Cole Harbour and has a younger sister named Taylor. His father Troy was a goaltender who played for the Verdun Junior Canadiens in the Quebec Major Junior Hockey League (QMJHL). He helped the team win the 1985 President's Cup which lead them to the 1985 Memorial Cup. Troy was drafted 240th overall by the Montreal Canadiens in 1984, but never played at the NHL level. Growing up, Crosby admired Steve Yzerman and, like his father, was a Canadiens fan. Crosby began playing hockey by himself in his basement at the age of two, shooting pucks in a net that had the family dryer behind it, leading to a longstanding misconception that he was actually practising with the dryer; he learned to skate at age three.


title: Sidney Crosby

text: From age 12 to 15, Crosby attended Astral Drive Junior High School. He was a straight-A student and, according to the vice-principal, "an amazing role model, who was really kind to students in the learning centre and to special needs kids". At age 15, Crosby transferred to Shattuck-Saint Mary's in Faribault, Minnesota to play with the school's hockey program. While playing for the Rimouski Océanic of the QMJHL, Crosby went to Harrison Trimble High School in Moncton, New Brunswick, where he graduated in 2005.


title: Sidney Crosby

text: Early in his minor hockey years, Crosby began attracting media attention for his play and gave his first newspaper interview at age seven. When Crosby was 13, Nova Scotia's Minor Hockey Council refused to allow him to play midget, a level of minor hockey designated for 15- to 17-year-olds. His family sued but lost. The following year, he entered the midget level with the triple-A Dartmouth Subways and went on to score a combined 217 regular season and playoff points, leading Dartmouth to a second-place finish at the 2002 Air Canada Cup. He was named the MVP and Top Scorer awards at the national tournament at the tournament banquet held after the preliminary round and he finished the tournament with 24 points (11 goals and 13 assists) in 7 games. Crosby was called up as a 14-year-old to play two games with the Maritime Junior A Hockey League's Truro Bearcats that season. Crosby had been drafted by the Bearcats in the 2001 MJAHL Draft as a 13-year-old.


title: Sidney Crosby

text: During his midget season, Crosby appeared on the CBC's "Hockey Day in Canada" telecast. He has recalled numerous instances in which opposing players intentionally attempted to injure him, as well as constant verbal abuse from parents on and off the ice. Parents taunted and threatened Crosby so harshly, he took to not wearing his jersey between tournament games while he waited to play so that he would not be recognized. Due to this treatment, he elected to play for the American hockey program at Shattuck-Saint Mary's Boarding School, Minnesota for the 2002–03 hockey season. In 57 games with the Sabres, he recorded 72 goals and 162 points, leading the team to a U18 AAA national championship.


title: Sidney Crosby

text: Crosby was selected first overall in the 2003 Midget Draft by the Rimouski Océanic of the Quebec Major Junior Hockey League (QMJHL). In his first exhibition game, he scored eight points, leading his teammates to nickname him "Darryl" (in reference to Darryl Sittler's ten-point NHL game in 1976). In his first regular season game in the QMJHL, he scored one goal and added two assists. He was named QMJHL Player of the Week for two consecutive weeks at the start of the season and won the honour four more times as the season progressed. He was named QMJHL Player of the Month and Canadian Hockey League (CHL) Player of the Week three times each. Crosby finished his rookie QMJHL season with 54 goals and 81 assists over 59 games to capture the Jean Béliveau Trophy as the league's leading point-scorer. He was further recognized with the RDS/JVC Trophy (overall rookie of the year) and Michel Brière Memorial Trophy (most valuable player), becoming the first QMJHL player to win all three major awards at once. Rounding out Crosby's accolades for the 2003–04 regular season were QMJHL All-Rookie and first All-Star team honours, as well as Offensive Rookie, Offensive Player and Personality of the Year Awards. As a team, the Océanic led the Eastern Division with 34 wins and 76 points. After receiving a first-round bye in the 2003 QMJHL playoffs, they defeated the Shawinigan Cataractes in the quarterfinals, then were eliminated by the Moncton Wildcats in the semi-finals. Crosby recorded 16 points (7 goals and 9 assists) over 9 playoff games.


title: Sidney Crosby

text: During the off-season, the World Hockey Association, a major professional league proposed to rival the NHL, held an Entry Draft on July 17, 2004. Holding the first overall selection, Toronto chose Crosby. The following month, it was reported that Crosby turned down a US$7.5 million contract over three years to play for Hamilton. Crosby told reporters that while "it took a lot to say no to that much money", he "work[ed] hard most of his life to play in the NHL". The contract would have paid him $2.5 million annually and an additional $2 million payout regardless of whether the WHA was realized as a legitimate league or not. However, it was not clarified how Hamilton could have signed Crosby, as Toronto held his WHA playing rights. Nevertheless, the WHA never materialized.


title: Sidney Crosby

text: Returning to the Océanic for the 2004–05 season, Crosby continued dominating the league, leading the league with 66 goals, 102 assists and 168 points over 62 games to capture his second consecutive Beliveau Trophy. Joining Crosby on Rimouski's top line were wingers Dany Roussin and Marc-Antoine Pouliot, who finished second and third in league-scoring with 116 and 114 points respectively. In addition to his scoring title, Crosby was once again awarded Most Valuable Player, Offensive Player and Personality of the Year, while repeating as a QMJHL First All-Star. The Océanic finished the regular season with the best record in the league, registering 45 wins and 98 points, including a league record-setting 28-game undefeated streak. They went on to capture the President's Cup as QMJHL playoff champions, defeating the Halifax Mooseheads in the finals. Crosby led the playoffs with 31 points (14 goals and 17 assists) over 13 games, earning him the Guy Lafleur Trophy as post-season MVP. With their QMJHL championship, the Océanic qualified for the 2005 Memorial Cup, Canada's national major junior tournament. Meeting the London Knights in the final, the Océanic were shut-out 4–0. Despite the loss, Crosby was named to the Tournament All-Star team and captured the Ed Chynoweth Trophy as the competition's leading scorer with 11 points (6 goals and 5 assists) over 5 games. Knights forward Corey Perry was awarded the Stafford Smythe Memorial Trophy as the MVP. Soon after, he attended the NHL prospect combine in preparation for the 2005 NHL Entry Draft.


title: Sidney Crosby

text: Rimouski Océanic retired jersey number 87 in Crosby's honor in 2019, and the QMJHL also retired the number for all of its teams.


title: Sidney Crosby

text: Entering the 2005 NHL Entry Draft, Crosby was listed first overall in the NHL Central Scouting Bureau and International Scouting Services' respective rankings of prospects. He also won the Mike Bossy Trophy as the QMJHL's best prospect. Crosby was selected first overall in the draft by the Pittsburgh Penguins on July 30, 2005. Due to the labour lockout that suspended the entire 2004–05 NHL season, positioning for the 2005 draft was conducted via a weighted lottery based on each team's playoff appearances and draft lottery victories in the last four years. This lottery system led to the draft being popularly referred to as the "Sidney Crosby Lottery" or the "Sidney Crosby Sweepstakes".


title: Sidney Crosby

text: "Sid the Kid", a nickname given to him by the media early in his career, made his NHL debut on October 5, 2005 against the New Jersey Devils, and registered an assist on the team's first goal of the season, scored by Mark Recchi in a 5–1 loss. He scored his first NHL goal in the Penguins' home opener on October 8 against goaltender Hannu Toivonen of the Boston Bruins. Despite having registered two assists for a three-point night, the Penguins were defeated 7–6 in overtime. Crosby began his rookie season playing alongside Hall of Famer Mario Lemieux. Unfortunately, Lemieux was forced to retire due to an irregular heartbeat after having played just 26 games of the season. Near the midway point of the season, Penguins head coach Ed Olczyk was fired and replaced by Michel Therrien on December 15, 2005. The following day, Therrien designated Crosby as an alternate captain for the Penguins. The move drew criticism from some hockey pundits, including Don Cherry, who claimed that Crosby did not have the experience for the position. Cherry said, "An 18-year-old kid says he's going to give us ideas. What, from the Quebec League, he's going to give them ideas? Come on. That's ridiculous." Although hopes were high in Pittsburgh for the club to succeed, largely in part to the beginning of Crosby's NHL career and bolstered by the acquisitions of Sergei Gonchar, Žigmund Pálffy, and Mark Recchi, the Penguins still finished with the worst record in the Eastern Conference.


title: Sidney Crosby

text: Nevertheless, Crosby's first NHL campaign was a personal success as he established franchise records in assists (63) and points (102) for a rookie, both of which were previously held by Mario Lemieux. He also became the youngest player in NHL history to score 100 points in a single season, and only the seventh rookie ever to hit the benchmark. Overall, Crosby finished sixth in the NHL scoring race and seventh in the NHL in assists. Among Canadian NHL players, he trailed only Joe Thornton and Dany Heatley. Throughout the season, Crosby had battled with Washington Capitals forward and 2004 first-overall pick Alexander Ovechkin for the rookie scoring lead. He finished second to Ovechkin's 106 points and also lost to the Capitals forward for the Calder Memorial Trophy as NHL rookie of the year. It marked the start of a rivalry that would help "define the league" for over a decade. Throughout his first season, Crosby was accused by opposing players and coaches of taking dives and complaining to officials, which was typically attributed to his youth. He became the first rookie to earn 100 penalty minutes and 100 points in the same season, which magnified his reputation for complaining to NHL officials. Hockey analyst Kelly Hrudey compared Crosby to Wayne Gretzky, who had a similar reputation as a "whiner" in his youth, and suggested that as Crosby matured, he would mellow out and his reputation would fade.


title: Sidney Crosby

text: In his second NHL season, Crosby built on his rookie success. On October 28, 2006, Crosby scored his first NHL hat-trick in an 8–2 victory over the Philadelphia Flyers. His success against the Flyers continued as just over six weeks later, on December 13, he recorded the first six-point game of his career (one goal and five assists). The multi-point effort vaulted Crosby into the NHL scoring lead, which he would retain for the remainder of the season. He finished the 2006–07 with 36 goals and 84 assists in 79 games to become the first teenager to lead the NHL in scoring since Wayne Gretzky in 1980. Being only 19 years old at the time, he became the youngest player in NHL history to win the Art Ross Trophy and the youngest scoring champion in any major North American professional sport.


title: Sidney Crosby

text: Crosby's second NHL season also saw significant improvements for the Penguins franchise as a whole, as the emergence of Calder Trophy-winner Evgeni Malkin and runner-up Jordan Staal complemented the club's offence. As a result, the Penguins jumped from last place in the Eastern Conference the previous season to fifth for the club's first playoff appearance since 2001. Playing the Ottawa Senators in the opening round, Crosby scored a goal in his Stanley Cup playoff debut in a 6–3 loss. He finished the series with five points in five games as the Penguins were ousted by the eventual Stanley Cup runner-up. Following the Penguins defeat, Crosby was named Pittsburgh's team captain on May 31, 2007, making him (at 19 years, 9 months, and 24 days) the youngest team captain in NHL history. During the season, the Penguins offered him the captaincy, but he turned it down. In the press conference naming him the team captain, he explained:


title: Sidney Crosby

text: "I just thought it wasn't right for me. As a team, we were playing great and you don't want to disrupt things like that. Individually, I was not ready to accept that responsibility quite yet. Going through the playoffs and having that experience has probably given me more confidence. I understand there is going to be a lot more responsibility on my shoulders with this, but it's something I'm ready for, I feel very comfortable with it and I'm just excited to get things going."


title: Sidney Crosby

text: At the NHL's annual awards show later in June 2007, Crosby completed a rare off-season "hat-trick", winning the Hart Memorial Trophy and the Lester B. Pearson Award in addition to his previously-clinched Art Ross Trophy. He became the youngest player in NHL history to win the Lester B. Pearson, and only the second youngest player ever to win the Hart (after Gretzky). He became the youngest player ever to be named to the NHL's first All-Star team.


title: Sidney Crosby

text: With Crosby's initial three-year, entry-level contract set to expire at the end of the following season, the Penguins signed him to a five-year, $43.5 million contract extension on July 10, 2007, ensuring his stay with the Penguins through the 2012–13 season. Midway through the subsequent season, Crosby recorded a Gordie Howe hat-trick on December 20, 2007 in a game against the Boston Bruins. His first assist came 55 seconds into the first period. At 8:26 of the same period, Crosby scored to give the Penguins a 2–0 lead. Then, five minutes and nine seconds into the second frame, Crosby fought ex-Penguin defenceman Andrew Ference to complete the hat-trick. This was Crosby's first NHL fight. In the NHL's first Winter Classic (with a record crowd of 71,217 fans in attendance), Crosby scored the shootout winner in heavy snowfall to defeat the Buffalo Sabres. However, two weeks later, on January 18, 2008, Crosby suffered a high ankle sprain crashing leg-first into the boards in a game against the Tampa Bay Lightning. As a result, he missed the 2008 All-Star Game, to which he was named a starter. After missing 21 games, he returned on March 4 against the Lightning and earned an assist. However, two games after his return, he felt his ankle was not up to shape and decided that he needed more time for it to heal. Crosby consequently sat out of the Penguins' next seven games and returned on March 27, 2008 to help the Penguins defeat the New York Islanders 3–1. Despite his injury-shortened campaign, Crosby still managed 72 points in just 53 games.


title: Sidney Crosby

text: Crosby's absence from the Penguins' line-up served as a stepping stone for teammate Evgeni Malkin, who, now in his second season, was developing into a superstar in his own right. Picking up the offensive slack, Malkin finished second in league scoring to Alexander Ovechkin and was also a Hart Memorial Trophy nominee as MVP honours also went to Ovechkin. In addition to Crosby's return to the line-up late in the regular season, the Penguins acquired star winger Marián Hossa from the Atlanta Thrashers at the trade deadline, placing the club in a strong position to make a deep playoff run. Pittsburgh finished the regular season as Atlantic Division champions and just two points shy of the first-seeded Montreal Canadiens. In a rematch of the previous year's opening round, the Penguins began the 2008 playoffs facing the Ottawa Senators, whom they quickly swept in four games. After then defeating the New York Rangers and archrival Philadelphia Flyers, each in five games, the Penguins reached the final round for the first time since 1992, to face the Detroit Red Wings. After being shut-out as a team for the first two games of the series, Crosby scored the first two goals of game three as the series shifted to Pittsburgh to fuel a 3–2 win. The Penguins lost the next game and despite staving off defeat in game five, they were overcome by the Red Wings in six games. Crosby finished the playoffs with 27 points (6 goals and 21 assists in 20 games), tying Conn Smythe-winner Henrik Zetterberg (13 goals and 14 assists in 22 games) for the playoff scoring lead.


title: Sidney Crosby

text: Early in the following season, on October 18, 2008, Crosby scored one goal and three assists to surpass benchmarks of 100 goals, 200 assists, and 300 points for his career. On the play in which Crosby scored, teammate Evgeni Malkin assisted to record his own 200th point. As a result, Crosby had a team trainer cut the puck in half so both players could commemorate the achievement. Minor injury troubles kept Crosby from five games early in the season as he was listed day-to-day, but he was, for the most part, able to bounce back from the previous injury-riddled season and stay healthy. He recorded 33 goals and 70 assists to finish third in league scoring, as Evgeni Malkin captured his first career Art Ross Trophy. Entering the 2009 playoffs as the defending Prince of Wales Trophy winners, the Penguins defeated the Philadelphia Flyers in the opening round before meeting the Washington Capitals for a highly publicized second-round matchup. The series was heavily followed as it pitted Ovechkin of the Capitals against both Crosby and Malkin, who together finished as the league's top three scorers that season. In the second game, Crosby and Ovechkin recorded matching three-goal efforts for their first career playoff hat tricks in a 4–3 Capitals victory. Despite being down 2–0 in the series, Crosby and the Penguins won the next three games and eventually defeated the Capitals in a seventh and deciding game, in which Crosby added another two goals. Following a sweep of the Carolina Hurricanes in the Eastern Conference Final, Crosby opted against recent NHL tradition and picked up the Prince of Wales Trophy, which he had left untouched the previous year. In explanation of the change of heart, Crosby said, "We didn't touch the trophy last year, and obviously we didn't have the result we wanted ... Although we haven't accomplished exactly what we want ... we can still enjoy it."


title: Sidney Crosby

text: The Penguins met the Detroit Red Wings for the second straight year in the Finals, and this time Crosby won his first Stanley Cup title in seven games. At 21 years, 10 months, and 5 days, Crosby became the youngest NHL captain to win the Stanley Cup since 1895. (The youngest captain to lead his team to the Stanley Cup in the history of the trophy is Mike Grant of the 1895 Montreal Victorias, who was 21 years and 2 months at the time.) In the deciding Game 7, Crosby was forced to watch all but 32 seconds of the third period from the bench after suffering a knee injury less than halfway through the second period due to a hit from Johan Franzén. Following the game, Crosby was criticized by Detroit forward Kris Draper for neglecting to shake hands with some of Detroit's players, most notably captain Nicklas Lidström. An irate Draper was quoted as saying, "Nick was waiting and waiting, and Crosby didn't come over to shake his hand. That's ridiculous, especially as their captain." Crosby replied afterward, saying, "I just won the Stanley Cup. I think I have the right to celebrate with my teammates. I know it's not easy waiting around... I understand if they don't feel like waiting around. But you know what? It's the easiest thing to do in the world, to shake hands after you win. I had no intentions of trying to skip guys and not shake their hands. I think that was a pretty unreasonable comment."


title: Sidney Crosby

text: In the 2009–10 NHL season, Crosby tied Tampa Bay Lightning centre Steven Stamkos for the lead in goals scored, with 51 goals, earning the Rocket Richard Trophy. He also garnered 58 assists for a total of 109 points, enough to tie with Alexander Ovechkin for second in league points, trailing only the Vancouver Canucks' Henrik Sedin's 112. Crosby was also named a finalist for the Hart Memorial Trophy and Ted Lindsay Award. Crosby won the Mark Messier Leadership Award, getting recognized as a "superior leader within the sport, setting a positive example through on-ice performance, motivation of team members and a dedication to the community". This was the second time he had received this honour, the other being in January 2007, during the award's first year when it was presented monthly. He was also included on NHL's all-decade second team of 2000s.


title: Sidney Crosby

text: Crosby's Penguins were defeated in the second round of the 2010 Stanley Cup playoffs, losing to the Montreal Canadiens in seven games. Crosby had 19 points in 13 games in the playoffs, though through seven games against the Canadiens, he had only one goal and four assists. Game 7 was also the last game to be played at Mellon Arena, the Penguins' home rink since the start of the franchise. On July 27, 2010, Crosby joined his mentor Mario Lemieux to be the first to skate on the new ice at the Consol Energy Center. The two skated for about five minutes before being joined on the ice by a group of young hockey fans all wearing Lemieux's 66 or Crosby's 87 jerseys.


title: Sidney Crosby

text: In the 2010–11 season, Crosby had a 25-game point streak, which began on November 5, 2010 against the Anaheim Ducks and ended on December 28, 2010 against the New York Islanders. During this streak, he had 27 goals (including three hat-tricks) and 24 assists for 51 points. This streak was tied for 11th-longest point streak in NHL history, and he was named First Star of the Month in both November and December. On January 3, 2011, Crosby was selected as a 2011 All-Star, along with teammates Evgeni Malkin, Marc-André Fleury and Kris Letang. However, neither Crosby nor Malkin were available to play in the All-Star Game due to injuries, and rookie Jeff Skinner (along with Paul Stastny) were named as replacements. In consecutive games – the 2011 NHL Winter Classic on January 1, 2011, against the Washington Capitals and then January 5 against the Tampa Bay Lightning – Crosby suffered hits to his head from Dave Steckel and Victor Hedman respectively. After experiencing several concussion symptoms, Crosby did not return for the rest of the regular season, and he missed the 2011 playoffs. The Penguins were further crippled when Evgeni Malkin suffered a torn ACL and MCL, taking him out for the rest of the season and leaving the Penguins without their two highest-scoring players. Despite Crosby's injury and subsequent absence for the final 41 games of the season, he finished as the Penguins' leading scorer. His 66 points in 41 games were 16 points ahead of the second-highest team scorer, defenceman Kris Letang. In so doing, Crosby set an NHL record for fewest games played by an NHL team's points leader.


title: Sidney Crosby

text: Crosby missed the first 20 games of the 2011–12 season due to the lingering effects of his concussion. He returned on November 21, 2011 in a game against the New York Islanders, scoring two goals and two assists in a 5–0 shutout for the Penguins. However, after playing another seven games – scoring a total of 12 points in 8 games – Crosby's concussion-like symptoms returned in December 2011, possibly following an elbow hit by David Krejčí in his eighth game of the season. Despite passing a successful ImPACT test, Crosby decided not to return on the ice until he felt perfectly fine, stating that he also must "listen to [his] body". Crosby returned to action on March 15, 2012, scoring an assist in a 5–2 win against the New York Rangers. Despite only playing 22 games, Crosby recorded 29 assists to go with 8 goals for 37 points, including his 600th career point. He later credited neurologists at UPMC and chiropractic neurologist Ted Carrick with helping him return to hockey.


title: Sidney Crosby

text: Crosby's return in advance of the playoffs resulted in many experts predicting that the Penguins would win their second Stanley Cup title in four years, and though the Penguins were accordingly picked to oust the Philadelphia Flyers in their first-round series, it was acknowledged that it would be a tough series for both teams. The Flyers shocked the Penguins by winning the first three consecutive games, the third of which saw the teams combine for 158 penalty minutes. After the 8–4 loss in Game 3, Crosby was widely criticized for his conduct during the game, and for his testy post-game interview. When asked about an incident where Flyer forward Jakub Voráček had dropped his glove and Crosby swatted it away with his stick before Voráček could pick it up, Crosby replied, saying, "I don't like any guy on their team there, so his glove was near me, went to pick it up, and I pushed it, so yeah, that's... [...] I don't like them. Because I don't like them. I don't like... I don't like any guy on their team." When the interviewer suggested that he could have skated away, Crosby replied, "Skate away? Yeah, well, I didn't that time." The Penguins went on to win the next two games, but ultimately lost the series in Game 6. Crosby would finish with three goals and five assists in the six games. On June 28, 2012, the Penguins announced that Crosby agreed to a 12-year, $104.4 million contract extension set to keep Crosby in Pittsburgh through to the end of the 2024–25 NHL season.


title: Sidney Crosby

text: The start of the 2012–13 was postponed until January 2013 due to the owners locking out the players as negotiations took place to solidify a new collective agreement for the players. During this time, Crosby was a regular attendee of meetings taking place between National Hockey League Players' Association (NHLPA) representatives and NHL owners. The lock-out began on September 15, 2012 and ended on January 6, 2013 with the NHL regular season beginning on January 19. During the 119-day lock-out, Crosby was often questioned about his future plans should the lockout persist, and said on more than one occasion that he was considering contract offers from various teams in European leagues (where many NHL players went so that they could continue playing in a professional capacity while waiting for the lock-out to end or for the NHL season to be officially cancelled). Crosby continued to practice and participated with other NHL players who did not go overseas in several exhibition games open to the public.


title: Sidney Crosby

text: With the season finally underway in late January, Crosby set the pace for scoring, totalling 31 points (9 goals and 22 assists) through the first 21 games. He remained hot through March, scoring another 25 points (6 goals and 19 assists) in 15 games as the Penguins went unbeaten over this stretch. However, his regular season came to an abrupt end on March 30 in a home game against the New York Islanders. Crosby's teammate Brooks Orpik unleashed a slapshot which caught Crosby in the mouth, causing the centreman to lose several teeth. Crosby was down on the ice for several minutes before the medical staff was able to help him to the dressing room with Crosby holding a towel over his face. Initially, the prognosis was not severe, but it was discovered a short while later that Crosby had broken his jaw and would require several rounds of reconstructive dental surgery. He missed the final 12 games of the regular season and finished fourth in the scoring race, losing the title to Tampa Bay's Martin St. Louis by four points.


title: Sidney Crosby

text: Crosby returned to the ice May 5 for the Penguins' second game against their first-round playoff opponents, the New York Islanders, ironically, the team Pittsburgh had been playing when Crosby was injured. Despite two goals from Crosby, Pittsburgh lost the game 3–2, tying the series at one game apiece. The Penguins would ultimately prevail 4–2 in the series over the Isles with Crosby scoring nine points (three goals and six assists) in the five games in which he played. Crosby and the Penguins moved on to face the Ottawa Senators in the second round, with Crosby scoring a hat-trick in Game 2 of the series. Pittsburgh quickly defeated Ottawa four games to one in the series with a still-hot Crosby finishing the series with four goals and two assists. The Eastern Conference Finals came down to what many felt were the two best teams in the conference: Pittsburgh and Boston. Bruins goaltender Tuukka Rask put on an outstanding performance, shutting down Pittsburgh's potent offence with the help of a stifling defensive effort from his teammates. The Penguins were held to just two goals in the series, with Rask stopping 134 of 136 shots on goal (.985%). Crosby, who was strong for the Penguins in the regular season and through the first two rounds of the playoffs was held off the score sheet entirely, finishing the series with no goals and no assists on 13 shots. The Bruins swept the Penguins in four-straight games, ending Crosby's bid for a second Stanley Cup championship. In the off-season, Crosby was awarded his second Ted Lindsay Award and finished as runner-up to the Hart Memorial Trophy and Bill Masterton Memorial Trophy.


title: Sidney Crosby

text: Crosby put together a healthy and productive campaign in 2013–14, playing 80 games for the first time since the 2009–10 season. Crosby finished the season with 36 goals and a league-leading 68 assists, marking the first time in his career that he led the league in assists. He also finished with a league-high 104 points, winning the Art Ross Trophy for the second time in his career. He also went on to win the Hart Memorial Trophy and the Ted Lindsay Award. Finishing first overall in the Metropolitan Division, the Penguins were matched-up with a new division rival, the Columbus Blue Jackets, in the first round of the 2014 playoffs. Despite a very back-and-forth series and not a single goal by Crosby, the Penguins defeated the Jackets in six games to advance to a second-round matchup with the New York Rangers. Going into their second-round series with the Rangers, Crosby looked to end a long playoff goal drought, which dated back to the 2013 Conference Finals against the Boston Bruins. After dropping Game 1 at home, Crosby broke his goal drought in Game 2 as the Pens tied the series at 1–1 heading back to Madison Square Garden. The Penguins would capitalize on their Game 2 win, taking the next two games and eliminating the Rangers home-ice advantage. However, the Rangers would quickly rebound, winning Game 5, 6 and 7, sending the Penguins home without a prize for the fifth straight season. The team's collapse prompted Penguins ownership to fire general manager Ray Shero, replacing him with Jim Rutherford, the former general manager of the Carolina Hurricanes. Rutherford's first action as GM was to fire Dan Bylsma as head coach, and on June 25, he announced that Mike Johnston was the new head coach.


title: Sidney Crosby

text: Crosby finished the 2014–15 season with the highest point-per-game average and a total of 84 points, trailing only John Tavares (86 points) and Art Ross winner Jamie Benn (87 points). On November 26, 2014, Crosby scored his 800th career point, becoming the sixth-fastest player in NHL history to reach that milestone. On January 4, 2015, in a game against Philadelphia, Crosby scored his 300th career NHL goal. Despite a strong start to the season, the injury-plagued Penguins entered the playoffs as the Eastern Conference's second wild card. Facing the New York Rangers, Crosby helped even the series with two goals in Game 2. Despite this, the Penguins were defeated in five games and was eliminated in the first round for the first time since the 2012 playoffs.


title: Sidney Crosby

text: Starting the 2015–16 season, the Penguins went through a major overhaul of their roster, adding a number of offensive players such as right winger Phil Kessel. Despite a line-up laced with some of the world's finest offensive talents, Crosby struggled to score points, as he and the team had for much of the Johnston era. By the time Johnston was fired on December 12, 2015, after posting a 15–10–3 record through 28 games, some media outlets began speculating that Crosby had aged out of his prime scoring years. On December 16, "The Washington Post" wrote, "Sidney Crosby has widely been regarded as the NHL's best player since he burst on the scene as a rookie in 2005 ... But Crosby just hasn't been himself this season, scoring just six goals in 29 games and sitting with a plus/minus of minus-seven. All players go through slumps, but it is clear that the Crosby we knew has been on the decline for some time." His slow start was capped off by not being selected as a starter for the 2016 NHL All-Star Game.


title: Sidney Crosby

text: However, under new head coach Mike Sullivan, the 28-year-old turned his season around, outscoring all NHL players from December 12 through the end of the season. On February 2, Crosby scored three-straight goals for his first natural hat-trick in more than five years. Four days later, Crosby scored his 900th, 901st and 902nd career NHL points to fuel a 3–2 overtime comeback victory over the Florida Panthers. He tallied at least 1 point in 15 of Pittsburgh's 16 games in March, including six multi-point efforts, and was subsequently named the NHL's First Star of the Month. On April 2, Crosby recorded his 600th NHL assist as the Penguins clinched their berth in the 2016 playoffs. Six days later, he scored in overtime against Washington Capitals to secure home-ice advantage in the first round of the playoffs. Crosby finished the season with 36 goals and 85 points in 80 games, including a career-high nine game-winning goals, and was voted team MVP for the sixth time in his career. His two-way game also received league-wide praise, with Hockey Hall of Fame coach Scotty Bowman stating that Crosby would be a good candidate for the Frank J. Selke Trophy as the league's best defensive forward. Crosby's comeback also impressed Wayne Gretzky, who said, "He had a tough start, but the sign of an elite athlete is a guy that battles through it. He didn't point any fingers, he just battled through it, and I don't think there is any question the last 40 or so games, he made a case for the MVP. He was that good. He went to another level." On May 7, Crosby was named a finalist for the Hart Memorial Trophy. He finished as the first runner-up with 800 points and 11 first-place votes.


title: Sidney Crosby

text: After losing to New York in the past two playoffs, the Penguins eliminated the Rangers in the first round, winning four games to one, after losing to the Rangers by the same series margin in the first round the previous year. Crosby led the team in scoring with three goals and eight points. The Penguins then eliminated the Presidents' Trophy-winning Washington Capitals in six games, without much offensive production from either Crosby (two assists) or Malkin (one goal and one assist). Advancing to their first Conference Final since 2013, Crosby scored the overtime winner against the Tampa Bay Lightning in Game 2. The goal was scored 40 seconds into overtime for a 3–2 win, the fastest overtime goal in Penguins' playoff history, and the first of his career in the playoffs. In the following game, he scored the game-winning goal in a 4–2 victory. After dropping the next two games, Crosby scored his third game-winning goal of the series in Game 6, forcing a final game in Pittsburgh. Defeating the Tampa Bay Lightning 2–1 in Game 7, Crosby helped his team win the Eastern Conference championship, advancing to the Stanley Cup Final against the San Jose Sharks. In the series, the Penguins defeated the Sharks in six games to earn Crosby his second Stanley Cup title. He became the ninth player to win the Stanley Cup twice as well as two Olympic gold medals. Finishing the playoffs with 19 points (6 goals and 13 assists), including the primary helper on the Cup-winning goal scored by Kris Letang, Crosby was awarded the Conn Smythe Trophy as the MVP of the playoffs.


title: Sidney Crosby

text: Crosby missed the first six games of the 2016–17 season after being diagnosed with a concussion just a few days before the season opener against the Washington Capitals. Upon his return, he scored 30 goals in his first 45 games, and on February 16, 2017, he registered an assist on a Chris Kunitz goal against the Winnipeg Jets to reach 1,000 NHL points, doing so in just his 757th game to become the 12th-fastest (and 11th-youngest) player to reach that milestone. He also participated in his first NHL All-Star Game since 2007, winning the shooting accuracy segment of the Skills Competition. He was named team MVP and finished the season as the runner up for the Art Ross Trophy with 44 goals and 89 points in 75 games. It marked the eighth time he finished a season in the top-three in NHL scoring, tying Mario Lemieux, Stan Mikita and Phil Esposito for the third-most instances in history behind only Wayne Gretzky (15 times) and Gordie Howe (12 times). With his 44 goals, Crosby captured the Rocket Richard Trophy for the second time in his career. Crosby was also named a finalist for the Hart Memorial Trophy and Ted Lindsay Award.


title: Sidney Crosby

text: Entering the 2017 playoffs as the defending Stanley Cup champions, the Penguins defeated the Columbus Blue Jackets in five games before meeting the Washington Capitals in the second round. After winning the first two games on the road, Crosby sustained a concussion after suffering an injury from a slash and cross-check from Alexander Ovechkin and Matt Niskanen in Game 3. He missed Game 4 but returned to practice the next day and played in Game 5. The Penguins would eventually eliminate the Capitals in Game 7, with Crosby assisting on the series-winning goal. The Penguins then defeated the Ottawa Senators in a gruelling seven-game series to secure their second consecutive trip to the Stanley Cup Final. Crosby had the primary assist on the series-clinching goal, scored by Chris Kunitz in double overtime. Facing the Nashville Predators in the Finals, Pittsburgh jumped out to a two-game lead, despite being outplayed for long stretches in both games. The Predators responded by tying up the series, winning Game 3 and 4 at home. In Game 5, the Penguins' captain delivered a dominant performance, adding three assists in a 6–0 win to pass Lemieux for most Stanley Cup Final points (20) in franchise history. After defeating the Predators 2–0 in Game 6, the Penguins became the first team to repeat as Stanley Cup champions since the 1997–98 Detroit Red Wings, and the first to do so in the salary cap era. Crosby won his second consecutive Conn Smythe Trophy as the most valuable player of the playoffs, only the third player to do so after Bernie Parent (1974, 1975) and Mario Lemieux (1991, 1992). He finished second in scoring behind Evgeni Malkin with 27 points (8 goals and 19 assists) in 24 games.


title: Sidney Crosby

text: In the 2017–18 season, Crosby appeared in all 82 of Pittsburgh's regular season games for the first time in his career, finishing with 29 goals and 60 assists for 89 points. On February 12, 2018, he scored his 400th NHL goal, becoming the 95th player to reach the milestone. On March 21, he recorded his 700th career NHL assist. The Penguins began their 2018 playoff campaign against the Philadelphia Flyers. In Game 1 of the Battle of Pennsylvania, Crosby recorded a natural hat-trick in a 7–0 win. On April 18, in Game 4, Crosby passed Mario Lemieux as the Penguins' all-time playoff points leader with 173. The Penguins ultimately defeated the Flyers in six games, with Crosby scoring 6 goals and 13 points. After the series, retired Hockey Hall of Fame centre Bryan Trottier said of Crosby, "Sid has a wonderful gift to maintain his composure and not get rattled. You like the emotion he shows, too. I think he fires his team up, and that's why he's wearing the 'C' [for captain]." The Penguins were eventually eliminated in Game 6 of the second round by the eventual Stanley Cup champion Washington Capitals, ending Penguins's bid for a three-peat. Crosby finished with 21 points (9 goals and 12 assists) in 12 games, pushing his career playoff total to 185, tied with Steve Yzerman for tenth-most all-time.


title: Sidney Crosby

text: On January 3, 2019, Crosby was selected to play in the NHL All-Star Game for the eighth time in his career. He scored four goals and four assists, helping the Metropolitan Division to victory; his efforts won him his first All-Star MVP award, making him the sixth in NHL history to have won that award after having won the Conn Smythe Trophy and Hart Memorial Trophy. During the 2018–19 season, Crosby passed Mario Lemieux to become the Penguins' all-time leader in games played (916), and moved into second place on the Pens' all-time scoring list with his 440th career goal in a 5–1 victory over the Montreal Canadiens on March 3, 2019. Two days later, he became the 48th player in NHL history to score at least 1,200 career points. He finished the season with 100 points (35 goals and 65 assists), the first time he has reached the 100-point mark since scoring 104 points in 2013–14. Crosby finished 4th in voting for the Selke Trophy and became a Hart Trophy finalist for the seventh time in his career. He was also elected team-MVP. Crosby was selected to the NHL All-Decade First Team in January 2020. The Penguins finished fifth in the Eastern Conference in the COVID-19-shortened 2019–20 season, facing the 12th-seeded Montreal Canadiens in the Eastern Conference qualifying round. The Canadiens upset the Penguins in four games, eliminating Pittsburgh on August 7, 2020, Crosby's 33rd birthday.


title: Sidney Crosby

text: In the shortened 2020–21 season, Crosby led the team in scoring with 62 points (24 goals and 38 assists), and was the recipient of the team's MVP Award and the Players' Player Award. He was also a finalist for the Ted Lindsay Award. On February 21, 2021, Crosby became the first player in Penguins history to play 1,000 games with the franchise. The team clinched a playoff berth for the 15th consecutive season under Crosby's captaincy, the longest active postseason streak among all teams in the North American professional sports leagues. However, the Penguins were eliminated in the first round of the playoffs by the New York Islanders for the second time in three seasons.


title: Sidney Crosby

text: On February 15, 2022, Crosby scored his 500th career goal on a power play against the Philadelphia Flyers, becoming the 46th player to score that many goals in NHL history and the 18th to have scored them all for a single team. He was the second Penguin to score 500 goals, after Lemieux. Continuing to hit new milestones, in an April 10 game against the Nashville Predators he recorded a goal and an assist in regulation time, before scoring the overtime-winning goal, his 1400th point in the NHL. Crosby finished the season with 31 goals and 53 assists in 69 games played, while the Penguins were third in the Metropolitan Division. They advanced into the 2022 Stanley Cup playoffs to meet the New York Rangers. With both Evgeni Malkin and Kris Letang's contracts up in the summer, there was some question as to whether this would be the final outing for the core of the Penguins franchise in Crosby's era. In Game 3 of the series against the Rangers, Crosby recorded his 197th career playoff point, passing Paul Coffey for sixth place in all-time playoff point standings. Two days later, he managed a goal and two assists in the Penguins' 7–2 victory in Game 4, becoming the sixth player to record 200 career points in the playoffs. Midway through the second period of Game 5 in Madison Square Garden, with the Penguins up 2–0, Crosby took an elbow to the head from Rangers defenceman Jacob Trouba and exited the game. In his absence, the Rangers rallied to win 5–3 and stave off elimination, and Crosby's departure was widely cited as the game's turning point. Coach Mike Sullivan said that Crosby was being evaluated. After missing Game 6, Crosby returned for Game 7, alongside absent team goaltender Tristan Jarry and winger Rickard Rakell. However, the Penguins lost to the Rangers in overtime and were eliminated.


title: Sidney Crosby

text: In the 2022 offseason, it was reported that Crosby played a key role in facilitating a new deal between the Penguins and Malkin, after the latter had initially announced he would test free agency. Crosby began the 2022–23 season by registering 2 goals and 4 assists in his first two games, being named the first star of the first week while leading the league in scoring. After strong initial results, the team struggled with a lengthy losing streak, but Crosby recorded his 900th career assist on November 5, 2022 in a loss to the Seattle Kraken. He was the sixth-fastest player to this feat in NHL history.


title: Sidney Crosby

text: Crosby debuted internationally for Canada at the 2003 U-18 Junior World Cup in the Czech Republic and Slovakia. He was the youngest player on the under-18 team, having turned 16 shortly before the beginning of the tournament. After seven consecutive gold medals at the tournament, Team Canada lost in the bronze medal game to the Czech Republic 8–2. He scored four goals and six points over five tournament games.


title: Sidney Crosby

text: Crosby went on to compete in two World Junior Championships with Team Canada's under-20 team. When he was named to the team in December 2003, he became the fifth 16-year-old to represent Canada at the tournament, following Jay Bouwmeester, Jason Spezza, Eric Lindros and Wayne Gretzky. Competing in the 2004 World Junior Championships in Helsinki, he then became the youngest player to score a goal in the history of the tournament at 16 years, 4 months, and 21 days when he scored against Switzerland in a 7–2 win. This record would last until the 2012 World Juniors when Aleksander Barkov of Finland scored a goal aged 16 years, 4 months. Crosby finished the tournament with two goals and three assists in six games, helping Canada to a silver medal finish. The following year, he returned for Canada at the 2005 World Junior Championships in Grand Forks, North Dakota. He improved to six goals and three assists as Canada earned gold. Crosby stated the following year that his most memorable hockey moment was winning his World Junior gold medal.


title: Sidney Crosby

text: After completing his rookie season with the Pittsburgh Penguins, Crosby competed in the 2006 IIHF World Championship as an alternate captain for Canada. Scoring a tournament-best eight goals and eight assists in nine games, he became the youngest player ever to win a World Championship scoring title. Despite his performance, Canada failed to medal, being shut-out by Finland 5–0 in the bronze medal game. Crosby was named the tournament's top forward and to the competition's all-star team.


title: Sidney Crosby

text: After being omitted from Canada's Olympic team in 2006, Crosby was named to the Canadian roster on December 30, 2009 as an alternate captain for the 2010 Winter Olympics in Vancouver. He scored the game-winning shootout goal for Canada in the second game of the preliminary round against Switzerland. After going pointless in the quarter- and semi-final against Russia and Slovakia respectively, Crosby scored the winning goal 7 minutes and 40 seconds into overtime against the United States in the gold medal game. The goal has later become known as the "Golden Goal" due to it being scored in the gold medal game. It is also regarded by some as "Canada's most iconic sports moment".


title: Sidney Crosby

text: Following the Penguins' second-round elimination in the 2010 playoffs, Crosby declined an invitation to join Canada midway through the 2010 IIHF World Championship in Germany. Crosby was selected to represent Canada at the 2014 Winter Olympics and was later named team captain. Canada won gold, with Crosby contributing one goal and two assists in six games. He scored his only goal in the final against Sweden, further establishing his reputation as "a player who rises up in big games". In 2015, Crosby captained Canada to its first World Championship title since 2007, with the team winning all 10 games and scoring 66 goals. Crosby, scoring four goals and seven assists in nine games, became the 26th member of the Triple Gold Club. He is the first member of the club to captain all three championship teams, and the first member to be a first overall NHL draft pick.


title: Sidney Crosby

text: In 2016, Hockey Canada named Crosby captain for the 2016 World Cup of Hockey in Toronto. Crosby, who led the tournament in scoring with ten points, helped Team Canada win the championship, and was named the Most Valuable Player. He joined Bobby Orr and Wayne Gretzky as the only players to win the Conn Smythe, Hart Memorial Trophy and World Cup MVP. Team Canada head coach Mike Babcock described Crosby as a serial winner, saying, "He's that high-end competitor. He's a good leader because he tries to do it right all the time. He demands a lot out of himself. In doing so, he demands a lot out of his teammates." In 2020, he was named to the IIHF All-Time Canadian Team and the Men's All-Decade Team.


title: Sidney Crosby

text: On October 3, 2021, Crosby was one of the first three players named to the men's hockey roster for Canada's team for the 2022 Winter Olympics in Beijing, alongside Connor McDavid and Alex Pietrangelo. However, due to the NHL's subsequent decision not to attend the Beijing Games as a result of the Omicron variant's impacts on scheduling, Crosby was unable to compete. He said afterward that "I've been fortunate enough to be part of two. I definitely feel for the guys who have missed numerous opportunities."


title: Sidney Crosby

text: As captain and first-line centre for Canada, Crosby played with different line mates in almost every game as the coaching staff struggled to find players capable of keeping pace with the superstar centre at the 2010 Winter Olympic Games in Vancouver, and again at the 2014 Winter Olympic Games in Sochi. Crosby's fellow countryman and Olympic teammate, Rick Nash, was questioned by the media about this, at one point saying, "I think he's a tough guy to keep up with. He's so fast. The way he thinks about the game seems like it's far beyond everyone else's process. It's the same thing in the last Olympics, keep shuffling around until you found something that fit." Team Canada's assistant coach in Vancouver, Ken Hitchcock, recalled, "Sid thinks at a level, when the other team has the puck, that's above everyone else in the league [NHL]. His anticipation when the other team has the puck is so high, he knows where it's going ahead of time. He can pick off passes, make you make errors. And then he also knows where people are located on the ice, so he can turn that turnover into a scoring chance."


title: Sidney Crosby

text: Other professional NHL players have particularly noted Crosby for his backhand shot. For example, in his column for "The Players' Tribune", Jonathan Quick of the Los Angeles Kings praised Crosby for having "the best backhand shot" in the NHL. "His blade is almost completely flat, which combined with his ridiculous forearm strength gives him the ability to go forehand to your five hole instantly or turn it over to the backhand and roof it (a lot of guys can't do this with a flat blade)."


title: Sidney Crosby

text: Noted for his on-ice vision, passing ability, leadership, work ethic and complete overall game, Crosby is considered to be one of the greatest players of all time. Bobby Orr named Crosby among the five best players in the history of NHL. Wayne Gretzky said of Crosby, "He's proven over and over that he's the best player in the game today. And it seems like the more important the game, the more impact that he makes on a game." Gordie Howe was also impressed by Crosby, "I met him and I've seen him play. Unless you put two guys on him, he'll kill you in a game." In 2016, Mario Lemieux praised his protégé for his ability to play both sides of the puck: "I think he's more of a complete player. Defensively, I think he's improved a lot over the last couple of years." In an article for "The Washington Post", other players, teammates and coaches highlighted his work ethic and strive for greatness as a major factor to Crosby's lasting success. "While his natural ability – powerful skating, pistol-quick hands, uncommon feel – made him a phenom, his creative, distinct capacity for work has enabled him to stay atop the NHL." Current Pittsburgh head coach Mike Sullivan described Crosby as "best 200-foot player in the game" and the "heartbeat" of the Penguins.


title: Sidney Crosby

text: On January 27, 2017, in a ceremony during the All-Star Weekend in Los Angeles, Crosby was named one of the 100 Greatest NHL Players in history. In that same year, Fox Sports ranked Crosby 15th on their "21 greatest athletes of the 21st century (so far)" list, and TSN named him the eighth-best NHL player of all-time. Four months before the 2022 Winter Olympics, Rob Rossi of "The Athletic" called him "arguably North America's most dominant team-sport Winter Olympian." In a survey conducted by Sportsnet in June 2017, Crosby was voted by Canadians to be the greatest athlete of the 21st century. A poll conducted by the NHLPA in 2018 of more than 500 players resulted in Crosby being voted the "most difficult to play against, best role model, best team player, the player you'd want to win one game, and the player who would be a great coach upon retirement". In 2018, Crosby was chosen as Nova Scotia's "Best athlete ever" by the Nova Scotia Sport Hall of Fame. In 2019, an anonymous survey conducted by "The Athletic" showed that Crosby was regarded the best all-around NHL player by his peers.