The increasing number of Hispanic workers in our industry makes it critical that safety messages are understood. Yet across the country, in all industries, Hispanic workers continue to get seriously injured and killed in preventable accidents. "The number of Hispanic workers dying in the workplace is unforgivable," says Hank Cierpich, a safety engineer and investigator with the California Fatality Assessment and Control Evaluation (FACE) program. Cierpich, who has investigated numerous deaths of Hispanic workers in our industry and others, told attendees at the 12th Annual AgSafe Conference in Seaside, California, that employers of these workers often missed the following important points: 1. Focusing safety training on the target audience and ensuring that all safety training materials and other safety information are available in both Spanish and English. 2..Orienting safety training to the workers' educational and literacy levels. 3. Involving employees in hands-on training, particularly on potentially hazardous equipment. 4. Following up with hands-on testing to ensure understanding. 5. Strictly enforcing safety rules, versus just being satisfied if the work is getting done. 6. Not assigning dangerous tasks to inexperienced employees. 7. Understanding how such issues as pride and a fear of failure may result in Hispanic workers believing that they must get the job done at all costs.