Andrea Boragno, Alcantara’s chairman and CEO, notes that brand awareness has been central to Alcantara’s competitive strategy over the past decade, adding that the Interbrand study clearly demonstrates the company’s ability to generate value for its customers and consumers in today’s highly competitive global marketplace.
In the context of the input sentence, determine the relationship between 'Interbrand' and 'brand'.
Options: publisher, manufacturer, industry, developer