Revenue from marketing services was $47.2 million in the first half of 2020, an increase of 3.3% from $45.7 million in the corresponding period of 2019, mainly due to the growth of the company’s new initiative such as live broadcastings, etcetera.
Analyze the relationship between 'initiative' and 'marketing' within the context of the input sentence.
Options: platform, industry, member of, chief executive officer