So Bob, I'd love to hear your thoughts on how you see that developing, how products like EyeQ gives CBS an advantage -- ViacomCBS an advantage and why advertisers are spending with you rather than, say, a platform like an Amazon Fire or Roku TV.
Take context from the input text and decide on the accurate relationship between 'ViacomCBS' and 'CBS' from the options provided.
Options: developer, platform, director/manager, subsidiary