Now this initiative includes using our creativity to provide marketing support and digital content, information to help advertisers create really effective campaigns, giving consumer insights to help advertisers stay close to their customers, sharing success stories from business leaders with Business Get Talking, providing relevant support to help digital-native brands, brands that are new to TV and specific sectors, which have been hit particularly hard by COVID, such as charities, universities and cultural heritage.
Take context from the input text and decide on the accurate relationship between 'initiative' and 'marketing' from the options provided.
Options: industry, location of formation, manufacturer, original broadcaster