DreamWorks Animation chief executive Jeffrey Katzenberg has routinely talked of allowing movie watchers to "pay by the inch," watching a movie on the big screen for, say, $US15, but on a smartphone for $US1.99.
Refer to the input text as context and select the correct relationship between 'DreamWorks' and 'Jeffrey Katzenberg' from the available options.
Options: founded by, member of, industry, brand