DreamWorks Animation chief executive Jeffrey Katzenberg has routinely talked of allowing movie watchers to "pay by the inch," watching a movie on the big screen for, say, $US15, but on a smartphone for $US1.99.
Utilize the input text as a context reference, choose the right relationship between 'DreamWorks Animation' and 'Jeffrey Katzenberg' from the options.
Options: member of, founded by, product/material produced, original broadcaster