One is the selling and marketing effort for new game launches, in particular the Fantasy Westward Journey H5 game, and also partly due to the summer promotion initiative of Youdao spending, which is, again, kind of a seasonality for the overall online education industry.
Utilize the input text as a context reference, choose the right relationship between 'initiative' and 'marketing' from the options.
Options: original broadcaster, location of formation, industry, legal form