In a bid to encourage more sellers join their online channels, e-commerce majors including Flipkart , Snapdeal , Amazon and eBay are tying up with non-banking lenders for extending loans to those keen to sell products through these online marketplaces.
Take context from the input text and decide on the accurate relationship between 'Flipkart' and 'e-commerce' from the options provided.
Options: founded by, subsidiary, industry, owned by