So Bob, I'd love to hear your thoughts on how you see that developing, how products like EyeQ gives CBS an advantage -- ViacomCBS an advantage and why advertisers are spending with you rather than, say, a platform like an Amazon Fire or Roku TV.
Refer to the input text as context and select the correct relationship between 'ViacomCBS' and 'CBS' from the available options.
Options: director/manager, owner of, distribution format, business division