"Together we have an even more powerful ability to deliver what our clients and the media industry have long been asking for: a comprehensive cross-platform measurement currency that accounts for all the ways in which content is consumed, whether that happens on a desktop, mobile device, live or time-shifted TV, video on demand or through over-the-top devices."
What is the relationship between 'to' and 'video on demand' in the context of the input sentence.
Options: business division, subsidiary, distribution format, manufacturer