Revenue from marketing services was $47.2 million in the first half of 2020, an increase of 3.3% from $45.7 million in the corresponding period of 2019, mainly due to the growth of the company’s new initiative such as live broadcastings, etcetera.
Take context from the input text and decide on the accurate relationship between 'initiative' and 'marketing' from the options provided.
Options: member of, industry, platform, chief executive officer