"For Dixons Carphone, the deal with Sprint allows the company to dip its toe in the waters of a U.S. market that, while competitive, is certainly compelling in terms of scale," said Neil Saunders of retail research group Conlumino.
Refer to the input text as context and select the correct relationship between 'Dixons' and 'retail' from the available options.
Options: industry, currency, platform, publisher