Revenue from marketing services was $47.2 million in the first half of 2020, an increase of 3.3% from $45.7 million in the corresponding period of 2019, mainly due to the growth of the company’s new initiative such as live broadcastings, etcetera.
In the context of the input sentence, determine the relationship between 'initiative' and 'marketing'.
Options: member of, chief executive officer, industry, platform