To sweeten its bid for the Premier League, NBC offered a streaming and bonus channel package called Premier League LiveExtra, released the NBC Sports MatchMaker app to help fans find bars near them showing EPL games, and hired on-site talent (including current U.S. national men's team keeper Tim Howard) to call the games.
What is the relationship between 'NBC Sports' and 'NBC' in the context of the input sentence.
Options: owned by, subsidiary, business division, industry