One is the selling and marketing effort for new game launches, in particular the Fantasy Westward Journey H5 game, and also partly due to the summer promotion initiative of Youdao spending, which is, again, kind of a seasonality for the overall online education industry.
Take context from the input text and decide on the accurate relationship between 'initiative' and 'marketing' from the options provided.
Options: original broadcaster, location of formation, legal form, industry