"Together we have an even more powerful ability to deliver what our clients and the media industry have long been asking for: a comprehensive cross-platform measurement currency that accounts for all the ways in which content is consumed, whether that happens on a desktop, mobile device, live or time-shifted TV, video on demand or through over-the-top devices."
In the context of the input sentence, determine the relationship between 'to' and 'video on demand'.
Options: distribution format, manufacturer, subsidiary, business division