Headed by payment and P2P lending startups such as Azimo , Transferwise , CurrencyCloud and Funding Circle, fintech firms accounted for 40% of the venture investments in London firms, for a total of $472 million.
Take context from the input text and decide on the accurate relationship between 'Azimo' and 'London' from the options provided.
Options: product/material produced, headquarters location, creator, original broadcaster