One is the selling and marketing effort for new game launches, in particular the Fantasy Westward Journey H5 game, and also partly due to the summer promotion initiative of Youdao spending, which is, again, kind of a seasonality for the overall online education industry.
Refer to the input text as context and select the correct relationship between 'initiative' and 'marketing' from the available options.
Options: original broadcaster, legal form, industry, location of formation