Payments technology company Arroweye Solutions in a survey found that 79% of consumers have not been contacted by their financial services provider about chip cards (debit or credit), and 56% do not yet have EMV cards, that is, the Europay, Mastercard Visa standard chip.
Take context from the input text and decide on the accurate relationship between 'Mastercard' and 'financial services' from the options provided.
Options: location of formation, industry, distributed by, owner of