By an interview survey with apple growers in Nagano Prefecture, Japan, we found that their recognition of and reaction to climate change depends on their sales channels. Against rising air temperature, more farmers on direct sales (Type D farmers) than those on sales via the markets (Type M farmers) recognized the delay in fruit maturity as the effect of climate change, specifically temperature rise, (Type D: 62%, Type M: 15%). In response to the delay in maturity, Type D farmers simply delayed the harvest to full maturity by about 10 days than they did 20 years ago. On the other hand, Type M farmers recognized delayed reddening of the fruits as the most salient result of climate change (Type D: 8%, Type M: 46%), and took measures to accelerate the coloring by placing reflective materials on ground and/or picking off leaves around the fruits. The contrasting behaviors can be explained by the difference in the critical trait of the products. For Type M farmers, timing of the shipment is critical to avoid competition with shipments from other apple growing areas, and the good coloring is the prerequisite for the shipment. For Type D farmers, by contrast, full maturity is more important than coloring, since their contract with the customers hinges on the palatability of the fruits rather than the timing. This study has thus identified positioning of the farmers with the sales channel as a determinant in their adaptation behavior and vulnerability to climatic changes.
Fujisawa, M; Kobayashi, K
Climate change adaptation practices of apple growers in Nagano, Japan
Mitigation And Adaptation Strategies For Global Change