Industrial transitions are also contingent upon consumer behaviour in terms of preferences for, and rates of, consumption of industrial products. Sustainable consumption can play an important role in sustainable production . This suggests feedbacks between industrial production and consumption in driving industrial transitions. For example, sustainable consumption could be triggered and/or enabled through sustainable production processes that provide more sustainable options to consumers as well as public or private promotional campaigns that promote those options. Meanwhile, demand from consumers for more sustainable options could help to drive the expansion of markets and innovation among industrial producers to meet that demand. However, some have argued that such promotional campaigns that target consumers do little to incentivize sustainable development and climate action .
IPCC
Climate Change 2022: Impacts, Adaptation and Vulnerability
IPCC Report