As part of Woolworths Good Business Journey, Farming for the Future was adopted as a holistic and scientific farming approach to produce quality food, improve soil quality, save water, and reduce dependence on synthetic fertilizers, herbicides and pesticides, whilst protecting natural resources and encouraging biodiversity to flourish, all without adding cost to the end product. Today, 98% of Woolworths local primary produce suppliers have adopted these methods and assessments have shown remarkable results. The program is helping build a resilient supply chain within a water scarce country and helping farmers to adapt to climate change and extreme weather patterns. Key success factors include strong partnerships with suppliers and WWF-SA, annual farm assessments, and affordability of produce. There is opportunity to extend the program further within Woolworths own foods business as well as with the rest of the country and Africa.
King, L; Thobela, S
Woolworths Farming for the Future
International Food And Agribusiness Management Review