production of plant-based foods in order to change the relative price of foods and, thus, dietary choice . Taxes on animal-sourced foods that are climate-costly and unhealthy, as defined by scientific panels such as the EAT-Lancet report, could similarly impact relative price . Regulation of marketing could change desirability of climate-unfriendly and unhealthy foods . Many of the same strategies used to increase sales by conventional food marketing efforts hold potential to change the desirability and people's preferences for plant foods which are strongly shaped by social-cultural norms. Studies have shown that changes to the number, placing or prevalence of vegetarian options on a
IPCC
Climate Change 2022: Impacts, Adaptation and Vulnerability
IPCC Report