such as SLR, flooding and wildfires in North America . 'Personalised' risk communications have had mixed results creating behavioural change and policy support, and even caused resistance . Communication focused extensively on risks and dangers of climate change can produce fear or dread, lessen agency and create fatalism that hinders action ; it also can be labelled alarmist . Detailed SLR flooding maps for the San Francisco Bay area did not increase climate risk assessment but lessened personal risk perception of those with a strong belief in climate change, although policy preferences and support for adaptation did not change . Defining coherent groups based on variations in beliefs, risk perceptions and policy preferences offers opportunities for effectively engaging with segments of the population instead of using the same approach for everyone  . As an example, the US population was segmented into a continuum ranging from the 'Alarmed', the dominant group who were 'Concerned', then the Cautious, Disengaged, Doubtful, and least prevalent, the Dismissive .
IPCC
Climate Change 2022: Impacts, Adaptation and Vulnerability
IPCC Report