Analyze the sentiment of this statement extracted from a financial news article. Provide your answer as either negative, positive, or neutral.
Text: Business boomed after Ostrom helped plant a small story about Rapala lures in a Life magazine issue that featured Marilyn Monroe on the cover .
Answer:
Business boomed after Ostrom helped plant a small story about Rapala lures in a Life magazine issue that featured Marilyn Monroe on the cover .