edward bernays scott galloway (professor) ryan holiday seth godin philip kotler e. jerome mc carthy brian halligan theodore levitt claude c. hopkins david aaker e. st. elmo lewis al ries regis mc kenna jack trout ernest dichter kevin lane keller a. parasuraman jagdish sheth neil h. borden byron sharp rajendra srivastava thomas j. barratt leonard berry (professor) charlotte beers valarie zeithaml
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